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Back to School Promotions


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  • 2 weeks later...

I bring this up often, but it's worth bringing up again. It's August, and that means in a few weeks many people will be heading off to college. We should market this: Give tips for the road, safety, getting the car checked out for the trip back, etc. I offer a Back to School Promo, which includes and oil change, tire rotation, multipoint check, and a fuel and engine additive. It's a great promotion and has a lot of value to students headed back to college.

 

Any other marketing we can share?

 

How will you effectively market this idea? Are you using mailers, are your SA's relaying it to the customer, signage?

 

Seasonal promotions can be a great tool if the right customer is reached.

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  • Have you checked out Joe's Latest Blog?

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      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
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      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
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