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Back to School Promotions

Joe Marconi
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Joey N. Apprentice

Joey N.

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I bring this up often, but it's worth bringing up again. It's August, and that means in a few weeks many people will be heading off to college. We should market this: Give tips for the road, safety, getting the car checked out for the trip back, etc. I offer a Back to School Promo, which includes and oil change, tire rotation, multipoint check, and a fuel and engine additive. It's a great promotion and has a lot of value to students headed back to college.

 

Any other marketing we can share?

 

How will you effectively market this idea? Are you using mailers, are your SA's relaying it to the customer, signage?

 

Seasonal promotions can be a great tool if the right customer is reached.

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