By Joe Marconi
Back in the 1990s, some shop owner's feared that fuel injection, 100 mile spark plugs, the elimination of the Distributor cap, rotor and extended fluid services would be our demise. But, that didn't happen.
Now I hear many in our industry state that "There is no needed work on an electric vehicle, they are problem free."
My opinion, let's not fall into thinking that the EV car will run forever of even for years without needed service. The EV still has tires, suspension, brakes, and a whole new area of opportunities. It will be different, but there will be a need for the Automotive Technicians and for repair shops.
By Joe Marconi
According to Lang Marketing Aftermarket Consulting, Mobile repair and service is on the rise. I have mixed feelings about this, since repairing and servicing cars today is so complex.
BUT, can mobile service be used to attract new customers, or used as a strategy to check the car out at someone's home or work, with the ultimate purpose to get the car to your shop?
From Lang Marketing
"Mobile Repair currently represents only a small portion of the Do-It-For-Me (DIFM) market, but it is growing at an explosive rate. As the DIFM light vehicle market plunged during 2020 and rebounded in 2021, Mobile Repair grew many times faster than the overall DIFM market, unhindered by the onslaught of COVID-19."
Lang Marketing Resources, Automotive Aftermarket Consulting, Research and Analysis
By ASOG Podcast
How to Get the Best Auto Repair Training - Reupload
By Joe Marconi
While there are many different business models among all the automotive independent repair shops, what types of services or repairs give your auto repair shop the best ROI?
Preventive Maintenance Services? General Repairs, steering, suspension, brakes, etc. Diagnostic/Electrical, etc. Or other?
The gang’s all here; we have the entire Aftermarket Radio Network together for an important episode inspired by the movie Moneyball. We all have experience with people who are not our top performers, but are we better to have them on the team than not? You know them; they are consistent, reliable, steady, and contributors. Are they worth replacing? Will they become the best or top performers, or do they help strengthen our overall performance? A great discussion among your peers.
Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast
Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast
Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast
Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast
Key Talking Points
What REALLY contributes to production? Simpson Paradox Simon Sinec points out that Navy Seal teams value Trustworthiness far, far more than Performance. VIDEO HERE Tech productivity is one of the most important aspects of business, but how can these numbers skew what that employee is really doing (helping others, sharing duties outside of production, etc.) Are there some numbers or metrics that actually can look too good, which could cause an issue for growth or retention Numbers don’t lie, but sometimes can be misleading. Do your numbers match up with what you are trying to do with the business? You have to have your head up and eyes wide open to make sure you can identify the "doers" in your group. Do you have a scorecard for success for your technicians? Pay plans; incentive greatness Who are your ‘support people' to contribute and make the whole picture better Culture is contagious Training when hiring- Weaknesses- be honest with eachother Fine balance- profitability aspect, you can’t have a shop full of unicorns Removing obstacles
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Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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