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By Joe Marconi
As a former auto shop owner, one of the things that kept me up at night was not knowing enough about all the labor laws and human resource regulations.
How do you keep up with all the changes to the labor laws and human resource regulations in your state?
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By carmcapriotto
We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes. Bob Cooper, Founder/President Elite Worldwide. Complimentary Elite Customer Care Guide Template HERE. Listen to Bob’s other episodes HERE Chris Monroe, Monroe Tire & Service, Shelby, NC. Business Development Coach, Elite Worldwide, Elite Top Shop 360. Listen to Chris' other episodes HERE Key Talking Points
Watch Full Episode on YouTube HERE Websites - What they look for on websites: years in business, pictures of shop/employees (nonstock photos), connection (dogs, kids etc), phone number and email address, reviews, attraction to family business What didn't they say? Price, list of services Google Ads - Their use of the paid Google ads found at the top of search results- they do not consider them as recommendations. Consumers want to do their own research Cause Marketing - powerful but not a top priority to sway decisions, encourage referrals, and find a cause you believe in to be involved with. Complimentary Elite Customer Care Guide Template HERE. Link to Part 1 Link to Part 2
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Most communities have a variety of repair shops, dealerships, and franchise models. Do you consider them the competition, or colleagues?
Do you think it's worth it to get to know other auto businesses in your community? To share and exchange business ideas and strategies?
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By Joe Marconi
Here is an excerpt from a report from Lang Marketing: Read and enjoy!
Six Major Takeaways
Lang Marketing expects that new car and light truck volume will remain in low gear from 2020 through 2023 compared to the previous four years (2016 through 2019). Lower new vehicle annual volume will trigger five significant aftermarket changes that will boost the volume of aftermarket products from 2022 through 2030. By increasing used vehicle prices and shifting miles to older vehicles, lower new vehicle sales will boost aftermarket product volume through 2030. An increase in the average age of vehicles and more older vehicles on the road, both resulting from lower new vehicle sales, will provide a tailwind for aftermarket product growth. Although there will be fewer vehicles in the repair-age sweet-spot between 2026 and 2030, this will create a mileage shift to older vehicles and an increase in the upper age boundary of the repair-age sweet-spot, which will be positive for aftermarket product growth Lower new vehicle sales will slow the growth of Electric Vehicles on the road, increasing the use of ICE vehicles and pumping up their aftermarket product volume. Source:
Lang Marketing Resources, Automotive Aftermarket Consulting, Research and Analysis
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By Joe Marconi
Seats Are Filling Up for October's Fly With The Eagles Course in Indiana!
Only a Few Seats Remain for Elite's Fly With The Eagles, October 4th-6th in Indianapolis, IN!
*Mitchell 1 and JASPER clients - ask about your additional discount!*
If you can't attend all 3 days, don't worry! You have the option to reserve single-day seats as well.
The Fly With The Eagles course will give in-depth training on how to make your business more successful. Learn exactly how to:
Improve your skills in time management, leadership, and goal setting
· Fully understand your shop’s financials and key performance indicators
· Find and hire superstar service advisors and technicians
· Turn your existing employees into self-motivated superstars
· Fill your bays with the right kind of customers through new marketing programs
· Utilize your step-by-step Action Plan to ensure your ongoing success
This series is presented by Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners as well, so it’s no surprise that Fly With the Eagles is heralded by many industry leaders as the most powerful shop management series available to shop owners and general managers.
Register soon, because space is becoming extremely limited!
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