-
Available Subscriptions
-
Have you checked out Joe's Latest Blog?
-
By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
-
-
Similar Topics
-
By JustTheBest
Welcome! Hope everyone had a great holiday and Christmas! It’s been a struggle around here but that’s only because I had to bite the bullet and move! So now, I’m proud to say that we’ve moved… well, digitally that is.
Unfortunately, most of my old links and links on YouTube videos are going to evaporate!
But wait, there’s more!
And the “more” part of that statement is pretty crazy!
I wanted to start 2025 with a splash, (so you may want to take a step back to avoid the splash!)
Because of our new digital home and the fact that Google search has made huge changes in what you get whenever you search, we’re starting 2025 with a brand new service.
With almost 2 decades in website design, development and hosting, auto repair shops can now get their website done for FREE!
When I say “done”, I mean “done”. Qualified auto repair shops never pay for website design, development or hosting… EVER!
What’s a qualified repair shop?
You have to have a customer list of more than 200 customers.
So if you’ve read this far, I know you’re sitting back and saying “there’s got to be a catch.”, right?
I don’t want to keep you, so click the link and visit my new website and I’ll fill you in there.
Can’t wait to meet you!
Matthew
“The Car Count Fixer”
What’s a qualified repair shop?
You have to have a customer list of more than 200 customers.
Matthew
“The Car Count Fixer”
https://gomodigital.website
-
By nptrb
If you’re running a small automotive business, doing a year-end review gives you an accurate picture of your performance over the past twelve months.
The information you collect gives you the opportunity to create a tangible action plan for growth as you enter 2025. While this may seem like a daunting task, it is actually a helpful tool that will set your business up for long-term success.
This blog post will help you conduct an effective yearly review so your automotive business can thrive next year.
Why a Year-End Review is Critical
A yearly review is essential for several reasons:
You collect data to identify positive and negative patterns within your finances. You have an accurate depiction of your yearly growth. You have the opportunity to reconcile accounts and address discrepancies as needed. The financial data you retrieve from your review is the key to setting realistic and achievable goals for the future. Therefore, conduct your year-end review prior to setting your new goals for 2025.
How to Conduct Your Year-End Review
Now that you understand why your review is critical, it’s time to get to work.
This process should take approximately two hours to complete. Since you’re a busy business owner, it helps to schedule your review on the calendar and treat it like a shop appointment. You wouldn’t cancel on a customer, so don’t cancel on your review appointment.
Settle down in a quiet space, turn off your notifications, and dive head-first into your financial records.
For a full list of documents to review, check out this blog post, and be sure to download our free End-of-Year Checklist.
Here are questions to reflect on as you go:
What were your financial goals for your business at the beginning of the year?
Consider the state of your business at the beginning of the year.
Recall your goals and compare them to your 2024 financial data.
Did you meet your financial goals for the year?
Evaluate your progress toward said goals.
Did you meet them, exceed them, or fall short?
Identify why you did or did not achieve your goals this year and reflect on financial data to create a profitable plan moving forward.
What went well this year? What could have been improved?
Numbers don’t lie, which is why it’s important to be informed of your business’s yearly performance.
They are a concrete indicator of what went well and what could have been better.
Create a list for each so you can continue the positive patterns and make improvements as needed.
You’ve completed your review. Now what?
Take a deep breath, pat yourself on the back, and celebrate the completion of another year as an entrepreneur.
Now that you understand your yearly progress, it’s time to set new goals and tackle them intentionally and strategically.
Remember: It’s okay if the past year did not go according to plan. The data from your year-end review will help you stay on track and succeed over the next twelve months.
-
-
-
-
By carmcapriotto
Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results.
Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level?
Tune in now and see how a little time to think can make all the difference!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
https://shopmarketingpros.com/125
https://www.eosworldwide.com/blog/101893-eos-take-clarity-break - EOS Clarity Break
Clarity Break Starter Questions
Sometimes it is highly effective to have no plan, no questions while sometimes you need some starter questions to get your mind rolling (example questions below)
What would I do if I wasn’t afraid? Today, I am dreaming about…. What’s draining my energy right now? Who do you admire and why? What are they doing that you can do also? How do you practice caring for yourself? What are you most proud of? What can you de-clutter physically or emotionally today/this weekend? What are your self-affirmations? Make a list of statements to remind yourself who you are, what your talents/skills are, and what you believe about yourself.
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
-
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now