Quantcast
Jump to content









2012, Time to Reflect…Time to Plan!


Recommended Posts

There’s one thing that I constantly preach: Commit each day to improve on what you did yesterday.

 

As we begin 2012, we need to reflect on our accomplishments and pitfalls of 2011. Don’t get too caught up with what went wrong, focus on what went right. Write down what your shop accomplished and share these accomplishments with your staff.

 

As you begin to reflect on the previous year, begin your planning for 2012. Set your goals and seek ways to improve. The forces around us will only get the better of us if we allow it. We’ve made it this far, there’s no limit with what we can accomplish.

“Whatever the mind can conceive and believe, it can achieve” - Napoleon Hill

Link to comment
Share on other sites


Start LLC for $0 at IncFile


Start LLC for $0 at IncFile


Start LLC for $0 at IncFile

Totally agree Joe. This is a year I plan to make a lot of changes for myself and my family. Most involve my repair shop and my work outside of the shop. I've put a lifetime into learning my job. Now I'm hoping to use those skills in more ways than just as a technician/shop owner.

 

The future is what you make of it.... so make it a good one.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By Joe Marconi
      It's hard to believe that it's almost a year since COVID-19 hit.  And for many businesses, and repair shops, it's been a challenge.  While many areas around the country have not seen a downturn, there are other areas that have been harshly impacted.
      Areas such as mine have seen a decline in miles driven per customer of up to 50% or more.  Just consider working from home, the drastic decline of going out to dine and other activities, a decrease in after-school activities, a decease in youth sports, buying online and every other action that has become the norm, and it adds up to a negative impact for so many shops.
      NOW, you know ME.  I always put a positive spin on everything.  At this too shall pass. COVID-19 will be behind us and we need to prepare for great times ahead.  
      I urge everyone to focus on people: Your family, your employees, your customers, and the community.
      With regard to your customers, they will remember you and their experience long after the water pump or mass air filter you replaced in their car.  
      If you are having a decline in sales, here a few tips:  Establish your new goals, look at your expenses, reevaluate your breakeven, make sure your labor and part margins are in line.  BUT, never forget that your most important strategy is the culture of your business. 
      Lastly, cherish every minute with family.  This Crisis has brought Clarity. And let's never forget the things that money cannot buy. 
       
    • By Joe Marconi
      I will never forget the day when a customer, who didn't like the price, took cash out of his pocket, crumbled up the cash, and threw the money at me. 
      This customer clearly crossed the line, in my opinion. 
      Before I tell the rest of this "true" story, I would like to hear from you: How would you have handled this situation? 
       

    • By Joe Marconi
      Now that I am not a shop owner, I had to make an appointment to have the A/C checked on my wife's car. While the vehicle was being serviced, the tech noticed a bubble on the tire. I told the service advisor to get me a good set of Michelins.  He said that might be hard since he had trouble getting some sizes and models.  My wife drives a Mercedes E350. 
      Are you seeing tire-related shortages too? 
       
    • By Joe Marconi
      When it comes to advertising, there is an endless list of strategies.  And, it appears, that everyone has a different strategy and opinion about what works and what doesn't.  
      So, the question is: What's Your Most Effective Form of Advertising? 
    • Heavy Duty Parts Fleetcross
    • By Mike DelaCruz
      A topic that I’ve become more and more interested in is the future of our industry, specifically when it comes to Technicians.  I returned from the Spring Leadership Days in Orlando by Auto Care Association with an entirely new outlook, continuously reminding myself:  What can I do to help strengthen our future?
      As I scroll through my Facebook feed, reading through various forums and private group comments, I constantly hear about the Technician shortage and have been over the past few years.
      Does that raise any concern that we’re still talking about this after several years?  
      As I read through the comments in hopes to find solutions, regrettably the majority of the comments are not solutions to the problem.  So, my hope is to find a solution and identify what action I can personally take to help strengthen our future and do my part.  I don’t want to spend anymore time talking about what we already know (tech shortage), and watch our industry reduce to rubble in the years ahead.  Not on my watch… and I know a lot of you are with me!  Days turn into weeks, weeks turn into months and months turn into years.  Let’s not wait!
      As I visit shops around the country, which is my favorite thing to do, I notice a common pattern in the workflow.  Nearly 70% of the shops that I have visited in the past year have empty bays.  For example, a shop in the Bay Area I visited recently had 8 bays, but 4 were empty.  They had 2 Technicians, who both told me they’re extremely busy and this has become the “norm” until they hire more Technicians.  
      Of course, the owners have “tried everything”, but what does that mean?  Have they really tried “everything”, or are they looking for a band-aid to fix the short-term problem and not thinking about a long-term solution and preparing for the future?  
      Shops are busy right now and business is booming for most.  So even though they have the Tech shortage issue on their minds, it’s less of a priority right now because they’re busy!  It reminds me of what one of my favorite industry coaches (and friend) told me one time about “Panic Marketing”. Business slows down, then we expect our marketing company to step up some SEO or Ads and get cars in today, when in reality you have to plan out your marketing 6-months or a year in advance.  
      So what do we do when we have empty bays and a Tech shortage?  Many will simply place an Ad on Indeed, cross their fingers and hope for immediate applicants! That quick-fix strategy will never work.  But what will?  
      There are shops out there with effective strategies that actually work well.  Look at what they’re doing and get some ideas.  Joe Marconi has some awesome tips on hiring great people.  Having worked directly with Joe, I’ve seen the success firsthand.
      But for me personally, I’m more interested in the long-term and getting the “younger generation” interested in our trade.  I think this will help shape our future.  But how do we do this?  Someone once told me, if every shop ran an Apprenticeship program, this would help solve the problem.  
      Is that the silver bullet?  If not, what is?  
       


  • Our Sponsors


Grammarly Writing Support


The #1 Writing Tool


Grammarly Writing Support

×
×
  • Create New...