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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida's second location.
Tatsu Tsuchida, Toyko Automotive, Costa Mesa and Placentia, CA. Tatu's previous episodes HERE
Watch Full Video Episode HERE (00:00:01) Tatsu Tsuchida talks about his experience owning an all-makes and all-models auto repair shop. (00:03:44) Tatsu Tsuchida discusses his marketing strategy for his all-makes and all-models auto repair shop. (00:07:44) Tatsu talks about his experience taking over an existing business and the challenge of transitioning to a new team. (00:09:34) Tatsu discusses the difficulty of easing immigrant parents out of business and his own exit strategy. (00:14:40) Tatsu Tsuchida talks about the inspiration behind the Fast and Furious movies. (00:16:03) Tatsu Tsuchida tours his 10,000 square feet auto repair shop in Costa Mesa, California. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By carmcapriotto
What does the future look like for the automotive industry? Listen to the perspectives of Jennifer Maher, Executive Director of the TechForce Foundation, Derek Kaufman, Managing Partner at Schwartz Advisors, Matt Fanslow, Lead Diagnostician and Shop Manager at Riverside Automotive, and Dustin Brown, Shop Owner of Brown Auto Experts with 3 locations. We have an open discussion about future trends, aftermarket challenges, and electric vehicles.
Jennifer Maher, Executive Director, TechForce Foundation, Jennifer's previous episodes HERE Derek Kaufman, Managing Partner, Schwartz Advisors, President of C3 Network. Listen to Derek’s previous episodes HERE. Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Dustin Brown, Brown Auto Experts, 3 Locations in New Mexico, Albuquerque, Village of Los Ranchos and Rio Rancho. Listen to Dustin’s other episodes HERE
Show Notes:
Today's BEV headlines may be "over the top" in terms of the pace of BEV adoption, but the VIO will definitively change over time – we are forecasting the VIO at 7.3% BEV in 2030, 26.5% in 2040 and 51.2% in 2050 We know that people are talking about 60 and even 70% reductions in BEV maintenance versus ICE cars, and that may be true – but the true lifetime service of BEVs has more to do with major part failures than it does maintenance. Motors, power modules and other BEV components will fail and the aftermarket will be ready to service them. BEVs will generate new under-car and cooling system service opportunities – they are heavier and have higher torque, so suspensions, half shafts, and steering gear will see more wear than ICE cars. Cooling systems will be much more sophisticated with multi-directional and intelligent valves, PTC and Heat Pump heaters, multiple radiators, and many more fluid connectors. Multi Shop Owner- consistency of service Technology not only makes things more complex, in many cases, but that complexity is usually in the background. Technology also makes things easier. Not just vehicle technology itself, but tools and equipment technology. The technology is here for a 100% automated tire changing system, but it is cost prohibitive for many/most. It won't remain so, and if it isn't 100% automated, you'll just need someone to take the wheel off and roll it to the machine, the machine will replace the tire, maybe test the TPMS sensor, and then mount the new tire and balance it. The human will be little more than an assistant. Technology may make vehicles, as it has already done, even more reliable, but also change how we service them. The following are already expected by most but will soon be expected by all due to the cost of repairs. Top Notch Facilities, clean and professional appearance inside and out. Top customer service experience. Professionalism from all areas of the business. Tools, equipment, digital inspections, customer education materials Diversity in the workforce- including more women and the younger generation, puzzle solving Variety of vehicles in the next 30 years New jobs- power stations, power grids, safety on repairs Investors- real estate game (pit stop), autonomous trucks in ‘service center.’ Be malleable and willing to adapt
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Important Books
Check out today's partners:
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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By carmcapriotto
Get a behind the scenes interview with Kristi and Donnie Hudson on their trifecta award winning year in 2022 as the NAPA AutoCare Shop Owner of the Year, Women in Auto Care Female Shop Owner of the Year and AAPEX Shop Owner of the Year. Jason Rainey and Joelle Pollak from NAPA AutoCare also join the conversation. Jason Rainey, Vice President, NAPA AutoCare. Jason's previous episodes HERE Joelle Pollak, Director of Sales and Marketing, NAPA AutoCare. Joelle's previous episodes HERE Kristi and Donnie Hudson, Troy Auto Care, Troy, MI. Kristi and Donnie's previous episodes HERE Key Talking Points
2022 NAPA AutoCare Center of the Year 2022 Female Shop of the Year 2022 AAPEX Shop of the Year Mentorship with Joelle has helped Kristi come out of her shell- two way street NAPA Business Development Group (BDG)- gives fellow shop owners facing the same challenges each and every day to get together and share strengths and weaknesses. Learn from each other with best practices. Save your strength, save your tools, save your funds, and put them into the community that supports you. Kristi was the only female in their BDG group in the beginning. She encouraged the wives to get involved. There are now 7 wives heavily involved in the day to day business of their husband’s shop. Donnie and Kristi brought 24 of their leadership members to AAPEX Kristi’s goal is to get into schools, supply kids with the proper equipment Kristi went to vocational school in automotive, graduated and worked as a lube tech at a gas station. She applied to a local community college, and her instructor said, “Sweetheart, you’re in the wrong room.” The school counselor and the dean all told her she needed to find a different career. Switched to EMT and firefighting, where she met Donnie, and eventually transitioned to working in the shop on the front counter and now runs her own shop. Troy Auto Care has 7 females that work within the organization and 7 apprentices
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
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