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Joe Marconi

Jiffy Lube Announces Extended Oil Change Service?

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Jiffy Lube Announces Extended Oil Change Service?

Maybe Not!

 

When I read the headline that Jiffy Lube is doing away with their 3,000 mile oil change service interval, I was somewhat confused. All indications state that the Quick Lube industry has experienced a decline in car count for the past 10 years. So why would Jiffy Lube make this announcement? Well, it’s call marketing.

 

Jiffy Lube service advisors will now work with customers to figure out what is the right oil change interval for their Particular driving habits. The customer is in involved with setting their own oil change schedule. Jiffy Lube, instead of surrendering to the factory extended service schedule, has found a way to win back its business.

 

Initial results: 47 percent of customers have decided that they drive under severe conditions and have chosen an average oil change service interval of 3500 miles. An additional 43 percent have chosen an average interval of 4,100 miles. This means that 90% of Jiffy Lube customers have opted for an oil change interval of 4100 miles or less! They found a way to beat the OE recommendation.

 

Boy, I wish I had thought of this…

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