Quantcast
Jump to content


Online Group Discount Programs Guarantee New Customers


Recommended Posts

  • 2 weeks later...

Start LLC for $0 at IncFile


Start LLC for $0 at IncFile


Start LLC for $0 at IncFile

 

Interesting article, the world of arvertising is changing and headed into new terrotories. I guess, we need to consider these new forms of attracting new customers. My only issue, which was mentioned in the article, is the loyalty aspect. Are consumer being too conidtioned to look for "good deals". We all know that a "good deal" does not always equate with the "best deal".

Link to comment
Share on other sites

True Joe, a "good deal" looker isn't a loyal customer at all. They can be turned into a loyal customer, but don't start out that way. Not only that, but you end up with less than 1/4 the actual cost of the service. The deal has to be for at least half-off and Groupon takes half of the sales price; $29.95 oil change costs the Groupon customer $14.90 or less, you get $7.45 or less. Definitely a loss leader, but as it says "no upfront costs". The costs are all on the back-end.

Link to comment
Share on other sites

True Joe, a "good deal" looker isn't a loyal customer at all. They can be turned into a loyal customer, but don't start out that way. Not only that, but you end up with less than 1/4 the actual cost of the service. The deal has to be for at least half-off and Groupon takes half of the sales price; $29.95 oil change costs the Groupon customer $14.90 or less, you get $7.45 or less. Definitely a loss leader, but as it says "no upfront costs". The costs are all on the back-end.

 

Do you think we are conditioning people to always look for the best deal in terms of money? There was a time when "quailty", not price, meant something to a lot of people. Now, I see more and more people focus on price alone.

 

Thoughts???

Link to comment
Share on other sites

  • 4 weeks later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
  • Upcoming Events

    No upcoming events found
  • Similar Topics

    • By Joe Marconi
      There seems to be a lot of mixed reactions since COVID on customers waiting for service.  For many shops across the country, most customers drop off their cars for service these days.  
      What's your strategy? Does it depend on your business model?  
    • By Joe Marconi
      Perhaps this is a trick question, but it's worth a discussion.  Many auto repair shops spend a lot of money to get new customers. But what about the ones we have already?  
      What marketing strategies do you have to attract new customers and retain the ones you have now? 
    • By carmcapriotto
      Guest host and shop tour with Keith Benline, A+ Autocare, Poway, CA. The internet is educating your customer faster than ever. How are you educating your customers? Keith Benline, A+ Autocare, Poway, CA. Keith's previous episodes HERE
      Key Talking Points 
      Getting into EVs- don’t wait to get into EVs  “The internet is educating your customer”- reeducation of customers. Listen to your customer, and they will tell you what they have researched The internet is non-threatening environment, and they will trust it above the customer bringing their car into the shop Transparency of pricing on the website “To be a successful owner, you must think like a customer”  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
       

      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      We are with Jimmy Lea from Kukui at ASTE 2022 with another important Google Update. We are always keeping you in the know as it relates to mother Google. Google is now giving more credibility and weight to customer reviews. It goes beyond their ranked star review and dives into what they wrote, word for word, literally. What does that mean for your shop? Jimmy Lea, KUKUI Evangelist. Listen to Jimmy’s previous episodes HERE Key Talking Points
      The Google algorithms have  changed, and now they are giving more credibility and more weight to customer reviews Be an open book when we're asking for our reviews. You want five stars, but you also need three, two, and one in order to get the ranking right. Customers want to know how you handle mistakes. Recent reviews show a customer what they will expect.  The good and the bad of Google Reviews are once you go on and leave a Google Review when you come back, you can revise the review, but you can't leave another standalone review The about us page is so important. You must have employee testimonials, customer testimonials, and what makes your shop unique  Do short videos on your about page from the customers and technicians The power of blogs. Google gives more credibility to the blog, and they  need to be consistent
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • Advertise your services or products to passers-by attracting them towards your business
    • By Joe Marconi
      I recently read an article that said that giving a technician a pay guarantee each week promotes complacency and leads to lower production.  In other words, if they don't produce, they don't get paid.  Really?  While I do get the logic, I don't agree. 
      I am not going to promote one pay plan against another, but for me, if I require a technician, or any employee to be at my company a certain amount of hours, then they will get paid for every hour they are there. Now, I do believe in performance-based bonuses; so if someone produces more, they need to be rewarded for that. 
      What I have found is that business success and maintaining high production levels requires hiring the right employees, and having the right culture combined with the right leadership.
      Your thoughts and comments? 
       


  • Our Sponsors


Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

×
×
  • Create New...