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Online Group Discount Programs Guarantee New Customers

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  • 2 weeks later...

True Joe, a "good deal" looker isn't a loyal customer at all. They can be turned into a loyal customer, but don't start out that way. Not only that, but you end up with less than 1/4 the actual cost of the service. The deal has to be for at least half-off and Groupon takes half of the sales price; $29.95 oil change costs the Groupon customer $14.90 or less, you get $7.45 or less. Definitely a loss leader, but as it says "no upfront costs". The costs are all on the back-end.

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  • 4 weeks later...

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