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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Changing The Industry
Episode 180 - Navigating Customer Expectations With The Founder of Datadyne Joshua Hemmerling
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By DUFRESNES
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By carmcapriotto
Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry.
Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success.
He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response.
Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Episode 106: shopmarketingpros.com/106
Empower Your Advisor : https://empoweryouradvisor.com/
Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/
Episode 45: phone skills with Cecil Bullard:
https://shopmarketingpros.com/ep-45-phone-skills-amplify-your-marketing-with-cecil-bullard/
Show Notes with Timestamps
Introduction to "Just Say Yes" (00:00:10) Brian introduces the concept of "just say yes" in auto repair marketing. Philosophy Overview (00:01:18) Discussion on the philosophy of getting cars into shops, regardless of capacity or customer interest. The Divide in the Industry (00:02:12) Explains the polarizing nature of the "just say yes" philosophy among auto repair shops. Marketer's Perspective (00:02:12) Brian shares his insights as a marketer and the importance of customer engagement. Stressful Nature of Service Advisor Role (00:03:13) Highlights the stress faced by service advisors and its impact on customer interactions. Service Advisor Training Importance (00:04:20) Discusses the necessity of proper training for service advisors to improve customer retention. Examples of Missed Opportunities (00:05:17) Shares anecdotes illustrating how service advisors discourage potential customers. Case Study: Diesel Engine Inquiry (00:06:22) Describes a call where a service advisor prematurely dismissed a customer’s request. Flat Tire Assistance Example (00:07:24) Discusses a missed opportunity to create customer loyalty through service. Air Conditioning Inquiry Mismanagement (00:08:23) Highlights a situation where a service advisor refused service based on engine type. Timing Belt Refusal (00:09:24) Details a call where a service advisor rejected a customer based on vehicle age. RepairPal Sponsorship Mention (00:10:19) Introduces RepairPal as a resource for connecting shops with new customers. Frustration with Service Advisors (00:11:25) Expresses frustration over service advisors frequently telling potential customers "no." Misunderstanding Customer Needs (00:12:17) Discusses the importance of understanding customer queries beyond their initial questions. Radiator Inquiry Example (00:13:16) Describes a call where a service advisor failed to explore the customer's actual needs. Exhaust Repair Refusal (00:14:12) Shares an example of a service advisor not offering solutions for exhaust repairs. Training for Service Advisors (00:15:12) Importance of service advisor training and understanding good phone skills for effective customer engagement. Turning No into Yes Examples (00:16:23) Brian shares practical examples of converting customer inquiries from no to yes during phone interactions. The Philosophy of Saying Yes (00:17:23) Discussion on the positive implications of saying yes, while maintaining integrity and customer trust. Value of Marketing with Yes (00:18:23) Emphasizing that looking for ways to say yes enhances marketing effectiveness and customer satisfaction. Closing Remarks and Thank You (00:19:08) Brian thanks listeners and sponsors, encouraging engagement with the podcast and its content.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton uses a vivid pumpkin patch analogy to illustrate how auto repair shops can significantly enhance customer experiences. Cotton begins by painting a picture of a basic pumpkin patch visit, where customers simply pick out a pumpkin and leave. He then contrasts this with an extravagant pumpkin patch experience, where visitors are treated to hayrides, corn mazes, petting zoos, and festive food stands, creating a memorable and engaging outing for families. Through this analogy, Cotton emphasizes the importance of creating memorable, engaging experiences rather than just providing basic services.
Cotton challenges shop owners to elevate their customer interactions from ordinary to extraordinary by focusing on exceptional service. He suggests that just as an extravagant pumpkin patch offers more than just pumpkins, auto repair shops should offer more than just repairs. This could include personalized customer service, comfortable waiting areas, transparent communication, and follow-up calls to ensure customer satisfaction. By doing so, shops can build stronger relationships with their customers, leading to increased loyalty and positive word-of-mouth.
Additionally, Cotton promotes Shop Marketing Pros for their expertise in helping auto repair shops stand out in a competitive market. He highlights how their marketing strategies can help shops create a unique brand identity and attract more customers. The episode aims to motivate listeners to improve their business practices and customer interactions, encouraging them to think creatively about how they can enhance the overall customer experience.
Overall, Cotton's message is clear: by going above and beyond in their service offerings, auto repair shops can transform routine transactions into extraordinary experiences, ultimately driving business growth and customer satisfaction.
Introduction to the Podcast (00:00:05)
Coach Chris Cotton introduces "The Weekly Blitz" and its focus on auto repair business insights.
Generic Marketing Strategies (00:01:08)
Introduction of Shop Marketing Pros, emphasizing their tailored solutions for auto repair businesses.
Pumpkin Patch Analogy (00:01:40)
Coach Chris Cotton shares a fun analogy comparing basic and deluxe pumpkin patch experiences.
Basic Pumpkin Patch Experience (00:02:25)
Description of a typical, forgettable visit to a basic pumpkin patch.
Deluxe Pumpkin Patch Experience (00:03:32)
Contrast of a memorable and engaging visit to a deluxe pumpkin patch with numerous activities.
Applying the Analogy to Auto Repair (00:04:41)
Encouragement for auto repair shops to evaluate their customer experience on a scale of one to five.
Basic Auto Repair Shop Experience (00:05:50)
Illustration of a bland experience at a one-star auto repair shop.
Deluxe Auto Repair Experience (00:06:55)
Vision of a top-notch auto repair experience with exceptional customer service and amenities.
Customer Loyalty and Experience (00:07:55)
Discussion on how outstanding service fosters customer loyalty and positive word-of-mouth.
Conclusion and Call to Action (00:09:01)
Encouragement for shop owners to elevate their customer experience beyond the basics.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "We're putting more customers, more car count, more money into that bucket. Sometimes, when you step away from the business, if you don't have the business set up right, or you have those holes in the bucket, you turn around, and all the water leaks back out of the bucket, and you're like, what the heck just happened? What did I do all that work for?" Discover the importance of overcoming self-doubt and embracing courage to drive business growth. Ron Ipach emphasizes the value of a supportive network and the role of peer review in fostering progress. Gerry Frank shares his approach to setting goals and the necessity of accountability in achieving them. The episode underscores the themes of leadership, community support, and continuous improvement for success in the industry. Gerry Frank, Maverick Shop Owners, Gerry's previous episodes HERE Ron Ipach, Maverick Shop Owners, Ron’s previous episodes HERE. Access 11 FREE training video's from Gerry and Ron on Marketing, Sales, and Profitability. Just great content to improve your world and your business HERE. Show Notes
Access 11 FREE video training on Marketing, Sales, and Profitability: RSTU Signup Carm (maverickshopowners.com) Brakes for Breasts (00:01:10) Promoting the initiative "Brakes for Breasts" and its impact on breast cancer research, as well as encouraging participation from shop owners. https://www.brakesforbreasts.com/ The Leaky Bucket Concept (00:03:39) Discussion of the "leaky bucket" concept in business, emphasizing the need to address and fix fundamental issues to achieve business growth. Challenges in Business Success (00:05:55) Exploring the factors that contribute to varied levels of success among shop owners, including handling negative influences and excuses. Information Overload and Implementation (00:07:22) Addressing the challenges of information overload and the importance of implementing acquired knowledge in business operations. Identifying Key Business Problems (00:09:09) Discussing the challenge of identifying and addressing the most significant problems faced by small business owners. Leadership and Courage (00:13:48) Emphasizing the critical role of courage in leadership and the need for difficult conversations and personal growth to drive business success. Business Growth and Leadership (00:17:13) Exploring the impact of leadership growth on business development, including the importance of making key personnel decisions. The importance of shop management systems (00:18:19) Highlighting the significance of efficient shop management systems for profitability and real-time tracking. Return on courage in decision-making (00:20:31) Discussing the courage needed to make tough decisions and the impact on business success. Overcoming negative self-talk (00:20:52) Addressing the internal voice that hinders progress and success, and strategies to overcome it. Belief and courage in decision-making (00:22:18) Examining the role of belief and courage in making critical decisions for personal and business growth. Intentionality and leadership (00:23:21) Exploring the concept of intentionality in leadership and its impact on leading and managing a business. The power of reading and learning (00:31:45) Emphasizing the importance of continuous learning and the different ways individuals absorb information. Building courage through community support (00:33:35) Discussing the significance of being part of a supportive community for sharing successes and gaining courage in business decisions. Overcoming Accountability Pressure (00:37:15) Discussion on the challenges of accountability partners and the importance of overcoming ego for personal and business growth. Setting 90-Day Goals (00:37:55) Importance of setting 90-day goals, prioritizing issues, and creating action plans for business growth. Accepting Accountability (00:39:01) The necessity of accepting an accountability partner, setting aside ego, and embracing the courage to prove them wrong. Selecting Trustworthy Partners (00:40:15) The significance of trust in selecting clients and the vital role of accountability partners in achieving business success. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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