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Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

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  • Similar Topics

    • By carmcapriotto
      How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers.  Grab a pen and paper or head to the show notes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.
      Brett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Listen to Brett’s previous episodes HERE
      Key Talking Points
      Customer close procedure/presentation Try to understand what the other person sees and not just what your shop wants Factory specified maintenance review on cars- review the history on Carfax, review what the car needs according to the factory maintenance specifications. The system will actually calculate a date when it thinks you'll be due. Ask what are your plans on the car?  Is the car paid for? Review with the customer what your technicians did. Solidify them saying “You guys are my guy.” Lay the groundwork for them to say “You know what? You just gave me all the right reasons to make an appointment 4, 5, 6, 7 months in advance” Send a text to them about a week ahead  What you don't want to do- run the actual credit card amount and then try to explain it to the customer the factory maintenance and review etc.. As soon as they run that transaction, they're done.  You must direct your advisors the best way they will get the highest batting average for pre-scheduling. Don't start with a closed transaction.  If you don't capture them at that closed sale then the next thing is the email and the text, if we don't catch 'em there, then they call up three weeks later and say, “Hey, I just wanna schedule an oil change. And we go, oh, whoa, whoa, whoa, wait, wait, wait, wait, wait, you got all this factory maintenance dude. You wanna do it?”   
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
             
      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

      More Time. More Profit. Transform your shop at getshopware.com/carm


      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Daniel Griffith, Wally's Precision Auto Care, Las Vegas, NV
      Key Talking Points
      Finding, identifying, and connecting with the ideal customer and naming them (Jennifer and Clara)- what books are they reading? Who are they following on social media? What are their expectations?  Build out each phase of the customer experience process, and look at the highs and lows What parts of the process are easy and what parts are hard? Simplify that down as much as possible If something's not working, change it. It's that simple Hiring new employees- asked his current employees what they like about their job, then used their words on the job descriptions “Culture eats strategies for breakfast.” The average tenure of his current team is over 12 years  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
             
      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

      More Time. More Profit. Transform your shop at getshopware.com/carm


      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Are A,B, and C technician levels outdated? Or do we need to take into account specialized skills that can be required in certain areas? Is there room for A, B and C levels within categories? As our industry continues to change, maybe our perspectives on technician labels change too.
       
      Tim Iezzi, Iezzi’s Auto Service, Reading, PA
      Ryan Kooiman, Director of Training, Standard Motor Products. Ryan’s previous episodes HERE.
      Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
      Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z
      Key Talking Points
      After Covid, techs were a bit burnt out on webinars and sitting behind computer screens-they appreciated being able to be hands-on again and in person without having to drive and take up their personal time after hours. Pick an area to focus on- like a business coach for your technicians. Start from the ground floor  Similar to case studies- using cars to teach and diagnose at the same time Training- collective education on a subject matter Trainer and technician bond when you’re in the shop Logistically easier having in house than traveling for training Assessments of every technician with 1 trainer Fosters open and receptive culture The relationship between techs and Scott and owners and Scott is valued and appreciated.  He gets to know them and can determine strengths and areas for growth.  The collaboration as a team is increased as well.  Documenting/journaling for technicians to reference past jobs  
      Connect with the Podcast
       
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
      More Time. More Profit. Shop-Ware Shop Management getshopware.com

      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      I will be at the Elite Invitational next week and also making a presentation on "Identifying Your Ideal Customer." 
      If you are attending the event, please let me know. I would enjoy getting together. 
      For more information, click the link below. 
       
    • Heavy Duty Parts Fleetcross
    • By Joe Marconi
      Shop Owners, do you have an apprenticeship program at your shop?  If not, why not?  
      With so many shops looking for techs these days, perhaps one of the best ways is to grow your own. On of the best programs out there is the NAPA Apprenticeship Program.  https://member.napaautocare.com/getmedia/3f59adca-04c7-4be1-9f79-c551a25f0065/1-AutoCare-Apprentice-Program-Handbooks.pdf?ext=.pdf
      I know, I know, you may have immediate needs for a tech, I get that. But if we all start today to hire an apprentice, we are building for the future. And with the right program, you can get a tech up to speed in a lot less time than you think. Plus, how long have you been looking for that tech you need?  
      I would like to hear from shop that have an apprenticeship program, and how it's working for them. 
       
       


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