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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End

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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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  • Similar Topics

    • By Joe Marconi
      A recent Auto Leap Survey revealed that 64% of shop owners are looking to retire in the next 10 years. (Link below to survey) 
      So, I want to take an informal survey of our  ASO members:
      How long have you been a Shop Owner? When do plan on retiring?   
       
    • By Joe Marconi
      Do you have a formal onboarding, or employee orientation, process?  I know that so many shops these days are looking for employees, and many shops have been short-handed for some time now.  But, is it wise to throw people into the mix without a formal onboarding process?  Many say that the time it takes to prepare a new hire will pay dividends down the road. 
      Your thoughts and comments...

    • By Joe Marconi
      The word OSHA makes many shop owners cringe. 
      I was lucky enough years back to have my insurance agent suggest I perform a voluntary OSHA inspection. A private company did it at the time.   
      They found tons of violations; some we knew would be flagged, but most we did not. 
      Have you ever had an OSHA inspection? And what can shop owners do to protect themselves? 
    • By Joe Marconi
      I think in the short term, the internal combustion engine is not going anywhere soon. But what about the long term?  If the electric vehicle is to become the dominant vehicle model in the future, how does that change the traditional gas station business? 
      I think it would be interesting to hear from our fellow gas station shop owners, and how they view their future. 
       
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      How often are you checking on the overall health of your business with your team members involved? Are you identifying and working on the strengths, weaknesses, opportunities, and threats, known as SWOT? How do you start a SWOT analysis? What are the benefits? How do you find your blindspots? Does knowing your SWOT give you a competitive advantage? My panel takes a deep dive into the value of SWOT and shares their own experiences. 
       
      Rob Choisser, Choisser Automotive Services, Davidsonville, MD. Listen to Rob's previous episodes HERE
      Jim Hayes, General Manager of Pacific Motor Service, CA, Listen to Jim’s previous episodes HERE
      Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE.
      Key Talking Points
      “Who is running this ship?” Is it the customer or is it you? Your answer to this question may just be the most important lesson you’ll ever learn as a shop owner.  We are the experts” Customers will be taken care of at a high level Experience- providing the feel of the hospitality industry. “…exceed the expectations of every guest, every time.” –Pebble Beach Mission  The consumer is a price checker, the customer understands the value of repair, and clients leave credit cards and keys Never compromise trust and integrity by diverting your processes and procedures Are you mentoring your customers that build trust? Why can doing /not doing these promote loss vs gain? People often avoid the potential of losing more than they pursue the hope of gaining. What are the desired outcomes of owning a vehicle? Sell these – They are PRICELESS. When a customer loses one of their desired outcomes they come to you. Freedom, Efficiency, Excitement, Recognition, Safety, Utility, Exploration
      Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: More Time. More Profit. Shop-Ware Shop Management getshopware.com
      Click to go to the Podcast on Remarkable Results Radio


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