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Market Your Champion Customers


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Market to Your Champion Customers

 

Your champion customers, (your loyal and best customers), already know and trust you. It's easier to get business from them than to get business from somebody who never bought from you. Capitalize on this by creating some special deals just for your champion customers ...and announce new products and services to them before you announce them to the general market. Make these customers feel special, because the truth is…they are!

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Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

I agree 110%. We send a nice letter with 2 movie tickets to them for referring other customers to us. As a new customer, they already trust you because of their friend who told them about us. This seems to work really well. Our average work order is over $1000 per referral. We also send rebate checks to our best clients. We divide it into 3 groups, so it lasts for several months.

 

Great marketing, and one thing to remember, it's a lot less money to market to your customer base, than it is to attract new customers.

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