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Cheap Prices, Great Quality, Outstanding Service


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Cheap Prices, Great Quality, Outstanding Service

 

Do you think you can run a successful business by offering the cheapest prices, quality repairs and outstanding customer service? I think you know the answer.

 

In business you need to identify what type of business you want to become, which will determine what type of consumer you will need to market to. There are many businesses that brand themselves as the “Cheapest in Town”. This can work, but you can’t offer the cheapest prices, the best quality and outstanding service and be successful.

 

You need to choose what type of consumer you want to market to. Put it this way; if you run a hi-end European repair shop, servicing BMW, Mercedes, Jaguar, Land Rover and Porsche, you cannot brand yourself as the, “best prices in town”. It just won’t work.

 

So remember: Create your business identity (Your Brand), identify your target customer base and market to these people.

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I think a better term that could be used in place of "cheap prices" or "lowest prices" is "Fair Pricing". I always try to convey that to my customers, you can get one or 2 of the things you listed, but not all 3. If you say "Fair Prices" you actually can provide all 3.

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I tell people we may not always be the cheapest but we most likely will never be the highest and most of the time we will be cheaper than the dealer. However, I promise that we will be honest with them and will not sell them something they do not need.

 

 

I would have to agree with ya on the "don't need" part... over the years most people will say the same about my shop with one exception.

The usual statement is "Man, he's good, but, boy he ain't cheap" By the time those kind of jobs show up at my shop they have already been to several other shops and never got anything accomplished... then it's my turn.

 

The way I look at it... be fair... be articulate... sound professional, be professional... get the job done, done right the first time... and don't forget you're in this for the cash... it ain't a hobby....

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I would have to agree with ya on the "don't need" part... over the years most people will say the same about my shop with one exception.

The usual statement is "Man, he's good, but, boy he ain't cheap" By the time those kind of jobs show up at my shop they have already been to several other shops and never got anything accomplished... then it's my turn.

 

The way I look at it... be fair... be articulate... sound professional, be professional... get the job done, done right the first time... and don't forget you're in this for the cash... it ain't a hobby....

 

Well said, and argree.

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  • 10 months later...

I agree. When I started my business with my partner he wanted us to get the word out that we were the cheapest in town. I just could not do that, I am all about giving fair pricing with quality service. But like all of you said we are not in business for it to be a hobby. I told my partner this " yeah it's great if we are the cheapest but our customers are just gonna go somewhere else when we cant afford to keep the doors open.

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My experience is that when you have the reputation for being the cheapest in town you will attract a lot of cars and customers that you really don't want. Your open hours become filled up with stuff that is unprofitable.

 

Another factor are the price wars. When areas fight to be the cheapest and prices start to decline all over, no one wins. Plus the weakest finacially will fail first.

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