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Joe Marconi

Offer a Free Oil Change to All New Car Buyers

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About 5 years ago I started making notes on all customers who purchased a new car. I found that many were being offered free oil change or oil changes by the dealer. I did not want my customers to go back to the dealer, so I started my own “First Free Oil Change” for all new car purchases.

 

Letters go out to all customers that purchase a new car, congratulating them on their purchase, and a coupon for a complimentary first oil change service. I make it a point that he needs to be their first oil change. The letter also states that they do not have to go back to the dealer in order to maintain their new-car warranty, which we reinforce when they come into us for the oil change service.

 

This program has been very successful at getting customers to come to us after the new car purchase, instead of losing them to the dealer.

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