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Create a social media policy


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Social media is not a fad any more. It’s time to stop experimenting and start managing your social media strategy. Create a policy around social media, even if you’re only a one-person operation. Your social media policy should include your objectives for each site and any rules you have around posts, articles, pictures, etc. Creating this policy will eliminate employee confusion, problems and PR and potential digital reputation management nightmares.

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What kind of policies are you thinking about?

 

Put together a game plan. How much exposure and how often, being consistent is important. Once you commit to social media you need to monitor and be part of it, which is the idea behind social media. I can tell you that some people have a hard time at first, but eventually it becomes second nature.

Also, the kind of content and the message you want to deliver.

 

You also need to put together a plan to reach contacts and promote the fact that you are using social media to your regular customers and prospect customer, whether its facebook, linkedIn, etc. For example, if you are on facebook, invite people to your facebook page from your web site and every form of advertising you do.

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