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By Joe Marconi in Joe's BlogMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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Upcoming Events
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March 24, 2023 01:00 PM Until 09:00 PM
0Hi all,
AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
#AutoLeapAmplify23
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Similar Topics
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By carmcapriotto
Communication is full of opportunities and challenges. How do you effectively communicate with everyone in your business, especially if you're a multi-shop owner? Bill Snow discusses their own internal app and why it is critical in their business.
Bill Snow, VP of Franchise Development and Operations, Rad Air. Listen to Bill's previous episodes HERE
Show Notes: Internal company app- 10 franchises, how do you effectively communicate with everyone? Communication- opportunity, and obstacles Upcoming training in town- instead of the email trickle-down effect to technician level, switch to an app. Set reminders, set deadlines (video/training/messages), two-way street. Sending videos, employee manual, training, insurance, etc Learning Management System- inside the app, developed video content (short segments) Career fair- discuss the app for the company Onboarding new employees- onboarding videos prior to the first day App developer: https://www.verasana.com/
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By Joe Marconi
Joe Marconi will be speaking at the upcoming virtual conference Amplify 2023, hosted by AutoLeap, with an exciting session to help shop owners be prepared with their business! Joe's session is titled "You Can & Will Survive an Economic Downturn". For most repair shops, the recent years have been smooth sailing for business. Although it's impossible to predict our economic future, does that mean you shouldn't always be prepared for what's next? The COVID pandemic brought a variety of challenges, and while it didn't bring significant negative impact to the repair industry, it does offer the opportunity to reflect and properly prepare for a time when an economic event could. Join Joe in this live session to dive deeper into this topic, happening at Amplify 2023 on March 24th, 1:00pm ET! Book your complimentary, virtual ticket today. https://bit.ly/3XSdY8b -
By Joe Marconi
For all the veteran shop owners who have been around the block a few times, and have experienced the roller-coasted rides of being an auto repair shop owner, what advice could you give those shop owners just starting out or planning to go into their own business?
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Watch the Video! Complimentary Webinar by Joe Marconi - Grow Your Company With Effective Delegation!By Joe Marconi
IF YOU MISSED THE WEBINAR, HERE IS A LINK TO THE RECORDING: https://youtu.be/zgGld3MzxwI
Do you feel as if you don't have enough time in the day to get everything done? Is your task list growing to a point where it's getting unmanageable? Well, you're not alone.
As your company grows, so do your responsibilities and task list. However, attempting to perform all the required tasks in the day-to-day operations can backfire and make you ineffective as a leader. It also increases stress and reduces your overall performance.
The solution? Delegation!
Delegation is not dumping off your responsibilities. Instead, it is a shift from doing to leading. Delegating helps you become more efficient with your time. It also benefits your employees by enhancing their skills and making them an essential part of your company's overall mission.
Join Joe Marconi on February 21st at 10AM PST for this 45-minute webinar, and learn the strategies for delegating and how it improves time management and shop production. Also, discover why delegation is a critical component in your company's future success and the development of your employees.
Joe will reserve time for Q&A and give you a few key next steps to get you started on learning the art of delegation - Register below!
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