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Community Involvement will help grow your business


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Part of your advertising and marketing program needs to incorporate community involvement, whether it’s with local business groups, church functions, the local chamber of commerce or other local organizations. The community needs to know who you are what you offer. Make it a point to network with business people to help promote local business and show that your support the people in your local area.

 

Remember, people like to know who they are doing business with, knowing who you are will help drive people to your door.

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Part of your advertising and marketing program needs to incorporate community involvement, whether it’s with local business groups, church functions, the local chamber of commerce or other local organizations. The community needs to know who you are what you offer. Make it a point to network with business people to help promote local business and show that your support the people in your local area.

 

Remember, people like to know who they are doing business with, knowing who you are will help drive people to your door.

 

I have joined in with a local food bank and it has been AWESOME!

We have a great relationship with them and my employee's jump

at any opportunity to volunteer or help. It's really brought the shop

together. We also help maintain the vehicle from the foodbank

which helps lower their cost.

The customers have contributed in all kinds of ways from food,

to their change, to actually volunteering wiht us.

I'm so proud of this it brings us great pleasure to help our community!

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I have joined in with a local food bank and it has been AWESOME!

We have a great relationship with them and my employee's jump

at any opportunity to volunteer or help. It's really brought the shop

together. We also help maintain the vehicle from the foodbank

which helps lower their cost.

The customers have contributed in all kinds of ways from food,

to their change, to actually volunteering wiht us.

I'm so proud of this it brings us great pleasure to help our community!

 

The food bank program is a great thing to get involved with. You should be proud. Shop owners need to realize how vital it is to their business to get involved with the community. When people see you outside the shop environment, it makes a difference.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
  • Upcoming Events

    • March 24, 2023 01:00 PM Until 09:00 PM
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      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
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