The 1% Solution: Knowing Your Break-Even Point
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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Upcoming Events
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March 24, 2023 01:00 PM Until 09:00 PM
0Hi all,
AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
#AutoLeapAmplify23
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By carmcapriotto
Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing about key moments in the industry, career transitions, and working with family. Tracy shares her battle with an internal dialogue.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops
Talking Points
Working with family. You’re either crazy or an angel. I think it’s an angel. What’s your top tip for working with family? what was it like watching your dad take on the automotive world with his podcast? at what point did you think you wanted in on that? what has the transition like for you joining your dad? let's chat about your Women in Auto Care involvement - what are your favorite events? what are you doing in that group? Your greatest lesson? your favorite podcast episode you've done so far funniest edits + bloopers
Lagniappe (Books, Links, Other Podcasts, etc)
Tracy’s Women in Auto Care Podcast Carm’s Podcast Episode about their Adoption Story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at the 2023 Institute Summit, Michael Smith, Jason Brennan and Mike Simard discuss leadership, growth, culture and the resilience needed to commit to succeed in your business. Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE
Jason Brennan, Fine Tune Auto Service, Lansing, IL and Hobart, IN.
Mike Simard, Simard Automotive, 4 locations, Fairbanks, AK. Show Notes
The pace of change- OEM incentivized to make changes (autonomous alternative drive drains, connectivity, shared mobility) How do we participate today to be successful down the road? And what would that look like? Mindset- the power of belief, the challenge of solving something difficult. When somebody gets stuck any time of the year and needs help, there are so many people, they can pick up the phone and call. Be fearless and be fearless together. Your resilience- your people need to see that you're there committed to succeeding. People are either running toward opportunity or running away from something. Serve people first. Think outside the box, never give up. Competitive advantage- USP unique selling proposition, UVP unique value proposition is embedded in all of that is the word unique. SWOT analysis. Once you get to be a great journeyperson and you move into mastery, and you're solving all the problems that you and others couldn't solve before, what comes after that? Once you achieve a high level of mastery, you start to think about how does this fit into the bigger picture and how do other things work? When you get to that level, now you start attracting high-performance cultures. The competitive advantage is the experience that you have, and that comes from the people and the values that they share. Core Values: ‘Idea” - integrity, dependability, excellence, empathy, and attentiveness. Your systems and processes should embody what you believe. The best doctors at a doctor’s office- explained the process, transparent about results, explained what is to come next and why it’s needed, and asked if you had any questions. If you truly care about people, you’ll do the right thing, and the money will come . We're not selling stuff, we're stewarding the investment of their vehicle, which is a depreciating asset. Communicating with your employees regularly. Goal alignment Stop interviewing for yourself- get other team members involved. Where could you go? Where do you want to go? What are your personal goals and your career development path? How do they align with the company's purpose and goals? Provide more opportunities for employees. It's all about knowing each other and the more familiar we are. The less unknown there is, the easier it is for us to have an honest connection with each other.
Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books
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By carmcapriotto
The future is here, consolidation is already happening. The middle-level shops will now be at the bottom end of the bell curve. What are the trends at the OEM level? Is Uber/Lyft the fleet of the future? What is the outlook of the changing service aftermarket? Recorded Live at the 2022 Institute Summit, Michael Smith, Brian Bates, and AJ Nealey discuss the future; it is happening sooner than we think.
Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE
Brian Bates, Eagle Automotive Service, Littleton, CO, 9 locations. Brian’s previous episodes HERE
AJ Nealey, Nealey Auto Service, Edgewater, MD. AJ’s previous episodes HERE
Show Notes
Trends- what's happening at the OEM level? What are the automotive companies doing now and what are they planning to do? How fast they're planning to do it? What they do now is what we will experience three to five years down the road. Dealership service department- struggling to retain and hire technicians As a manufacturer, dealerships are a necessary evil in their world because they have to have somebody distribute the parts, distribute the cars, interact with the customers, etc. Car buying experience- is the salesperson/car lot necessary? Do we have an opportunity to manage/repair fleets? Imagine Uber and Lyft are the fleets of the future. The emotion is the connection- how do we accept self-driving vehicles? Your identity? There's a global movement around ESG, Environment, Society, and Governance. And the concept of it is to have this green movement, which is being sold through the media. If the auto companies can have their way and they dominate all of it, the connectivity, the autonomous, if they have control of all that at the auto company level, they estimate it's a 34 billion a year profit for the automotive industry versus if they lose touch with this and Uber's shared mobility and all this gets distributed, 5 to 6 billion a year in profit. Baby boomers want out of the industry- buyers market for shop In the future, there will be fewer competitors who are bigger. And more sophisticated, and many of the marginal shops will have been long gone. The middle-level shops will now be at the bottom end of that bell curve. And so the whole industry has taken giant leaps forward beyond where we've been before. 2017-250,000 shops. 2022-127,400 shops What is the value of your shop? How can you create as much value for your business as possible? Find your Purpose. Build a company that has value, and that value has to be built around people What do you want to do in the next two to five years? You have to put a team in place that has value to somebody coming and wanting to acquire your business. The most important part of this is who you bring on board and inspiring them and leading them. “Impacting lives by inspiring values” Give back to the people, community, and business Get out of your comfort zone and make those changes
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Check out today's partners:
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Watch the Video! Complimentary Webinar by Joe Marconi - Grow Your Company With Effective Delegation!By Joe Marconi
IF YOU MISSED THE WEBINAR, HERE IS A LINK TO THE RECORDING: https://youtu.be/zgGld3MzxwI
Do you feel as if you don't have enough time in the day to get everything done? Is your task list growing to a point where it's getting unmanageable? Well, you're not alone.
As your company grows, so do your responsibilities and task list. However, attempting to perform all the required tasks in the day-to-day operations can backfire and make you ineffective as a leader. It also increases stress and reduces your overall performance.
The solution? Delegation!
Delegation is not dumping off your responsibilities. Instead, it is a shift from doing to leading. Delegating helps you become more efficient with your time. It also benefits your employees by enhancing their skills and making them an essential part of your company's overall mission.
Join Joe Marconi on February 21st at 10AM PST for this 45-minute webinar, and learn the strategies for delegating and how it improves time management and shop production. Also, discover why delegation is a critical component in your company's future success and the development of your employees.
Joe will reserve time for Q&A and give you a few key next steps to get you started on learning the art of delegation - Register below!
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By carmcapriotto
Did you know 80% of small businesses do not survive the departure of the current owner? When is the right time to prepare your business for sale? The day you opened your business! How do you maximize your selling price? Is there a simple way to quickly valuate your business? Hear from 3 business coaches on the importance of properly planning your business for sale.
Bob Ward, President of Wardden LLC, Look for Bob’s Previous Episode HERE. Perpetual Business Co website HERE. Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast
Show Notes:
Understand your business Profitability Selling your business properly takes planning- don’t have a reaction selling plan. Never make a decision in a ‘valley,’ aka emotional. You can’t sell sweat equity. Your business is for sale every day- every decision affects your business. Your goal as an owner is to work your way out of the company, not get stuck in the job. What is your identity? What is your identity post ownership? To maximize your selling price, you need two things: Sustained profit (typically an 8 to 10 year runway) and a business that will operate without you. Staff is aware and supportive of the owner's succession desires and planning- everyone should be involved respectfully. Your team wants certainty. Create a haven where they can feel safe, do their job, be challenged, be a part of something, and have fun. Do you have the right people and team in place? What is the market for selling your business? 80% of small businesses do not survive the departure of the current owner. Hiring is like fishing- know what fish, what bait will attract the fish, and where is that fish. Consider ‘ownership potential’ when hiring quality staff. Show a future no one else does. What does training do? Improve skills and communication. The more we communicate, the less friction there is in the business. Valuate your business- the stuff inside your building, cash flow, multiple average 2.5. Take your assets, 25 cents on the dollar plus inventory as part 1, then your cash flow multiplied by 2.5 to get a ballpark number. 6 Metric Multiple- how independent is the business from the owner? Customer facing employees tenure, production staff tenure, stability, revenue trends, gross margin trends and SOP for business. Multiplier- confidence factor. How confident will the new owner feel when the old owner is out? Financial records are pure, accurate, and updated- get your balance sheet right, and don’t hide cash from the business.
Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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