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Joe Marconi

Want to Increase Sales? Just Smile

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Martin Lindstrom, author of the book “buy-ology”, describes how the brain reacts to certain suggestive stimulus and how advertises and sales people can increase sales by understanding how the mind works in advertising and in the sales process.

 

Experiments were conducted and researchers found that sales people who smiled more and had a friendly disposition were significantly more successful than those that did not smile at all.

 

We all know that the sales process is very complicated, but incorporating a smile along with a friendly nature can go a long way in increasing sales.

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