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You are higher that the dealer!

Joe Marconi
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DewayneP Contributor

DewayneP

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The 2 CTS' I've had in my shop were both Leased vehicles. Of course, people who lease don't think they should have to perform any maintenance on their own dime. Your price is right in line with what it should be. There is no way the dealer would have been the same.

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Gonzo Grand Master

Gonzo

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I had a lady the other day, who drives a Caddy CTS, tell me the that our prices are higher than the dealer. We did a Mobile 1 oil change service (6quarts), checked it for a any needed service at HER request (all was ok), sold her a wheel alignment and 4 wheel balance because she was complaining of a hi-speed shimmy and that she has hit a lot of pot holes over the winter.

 

The price with tax; $202.56

 

How would you respond to this claim???

I always wondered.... why is it that "our" price has to be lower?? Who sets the standards?? the dealer?? Sometimes I think it's just the nature of some types of people to bitch at whatever the cost. I've got some stories on this subject... I should post one of them... AH, customers... gotta love em' Whether they are right or wrong... in their eyes your still wrong... another day in paradise.

Edited by Gonzo
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Gonzo Grand Master

Gonzo

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Gonzo, I had that argument at a shop owner's meeting a while back: Why do we have to be lower than the dealer? If they lower their prices, we have to lower our prices too? Is there some unwritten law?

 

Joe, this is one subject that I can't understand how it's even an issue. You know, sometimes, I "feel" like I'm higher than the dealer, but, I'm a specialty shop dealing mainly in odd ball electrical problems that no one else (even the dealer) doesn't want to touch. So how the hell is my price proactive with another shop... go figure.

 

My biggest argument is: If you go to hospital "A" and have a surgery... it's going to be one price.... go to hospital "B" and it's entirely different. Same with a dentist, a plumber, the way a bank charges for their services.... hell, even a resturaunt doesn't charge the same for the same meal. So why is it expected that we... the people that keep you moving on this countries roads and byways be "cheaper" just because "YOU" say so.

 

That's my story... and I'm stickin to it... LOL

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JHOP28 Newbie

JHOP28

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Joe, this is one subject that I can't understand how it's even an issue. You know, sometimes, I "feel" like I'm higher than the dealer, but, I'm a specialty shop dealing mainly in odd ball electrical problems that no one else (even the dealer) doesn't want to touch. So how the hell is my price proactive with another shop... go figure.

 

My biggest argument is: If you go to hospital "A" and have a surgery... it's going to be one price.... go to hospital "B" and it's entirely different. Same with a dentist, a plumber, the way a bank charges for their services.... hell, even a resturaunt doesn't charge the same for the same meal. So why is it expected that we... the people that keep you moving on this countries roads and byways be "cheaper" just because "YOU" say so.

 

That's my story... and I'm stickin to it... LOL

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Gonzo Grand Master

Gonzo

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That MOTOR Magazine article says it all. I laugh at the old saying: "I'm telling all my friends that you're a rip off... etc.. etc.." My answer... friends like that... keep em' and I'm happy they are not going to be coming to my shop. On the other hand... I'll bet your friends know exactly what your like... so it's no surprise to them that "you act like a jackass".... I'm grateful to them all.... glad your gone ... FOOL! !

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Dan Reichow Contributor

Dan Reichow

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That MOTOR Magazine article says it all. I laugh at the old saying: "I'm telling all my friends that you're a rip off... etc.. etc.." My answer... friends like that... keep em' and I'm happy they are not going to be coming to my shop. On the other hand... I'll bet your friends know exactly what your like... so it's no surprise to them that "you act like a jackass".... I'm grateful to them all.... glad your gone ... FOOL! !

 

 

I tell them--[ opinions is like asshole's every one has one ! ] You are right most pepole are intelligent that they no thier is two sides to the story. I have had clients say I am going to tell so & so and so on . I have called some of the friends and they tell me we know how they are we still will be your clients.

Doesn't happen often , but when it does it is upsetting.

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Gonzo Grand Master

Gonzo

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I tell them--[ opinions is like asshole's every one has one ! ] You are right most pepole are intelligent that they no thier is two sides to the story. I have had clients say I am going to tell so & so and so on . I have called some of the friends and they tell me we know how they are we still will be your clients.

Doesn't happen often , but when it does it is upsetting.

 

 

So true Dan, I have to admit it doesn't happen often but when it does... it really gets to a guy. Over the years you get to the point you can almost tell when it's going to happen by the customers reactions... read my book... you'll see what I mean. Gonzo

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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