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Importance Of Identifying Your Shop and Staff


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After hearing this story tonight, I figured I'd share.

 

My parents and sister came over to our house tonight for Easter dinner, and shared some photos and stuff from their trip to Key West, which they just returned from yesterday. They drove down the east coast from New York, and stopped in Orlando at my aunt's house, on the way. My aunt was getting over being sick this week and was having difficulty getting around, maybe not feeling well, etc...but had to pick her car up from the service station. Something about battery cables rotting away and the car dying on her earlier in the week.

 

My parents offered to pick it up for her, to make it easier on her, since she really wasn't in the best of health this week. She was very happy about this and said it was at the Mobil station around the corner...make a left, then a right, and it's right there.

 

To make a long story short, my parents hunted around every Mobil station for 5 miles in each direction...no one had her car. They came back and got the number from my aunt and decided to call (maybe they should have done that first). They got better directions and found out that the car was at "something" Automotive Repair. They pulled in to this shop parking lot, with no sign of Mobil anywhere...yet when they walked in, the mechanics had Mobil logos above their shirt pockets.

 

My mother asked the owner if they were a Mobil shop, and if so...where were the pumps. The owner said, "No, we just buy our oil from Mobil, and they give us these nice patches for our shirts."

 

From an older woman's perspective, the shop must have not been clearly identified and the one thing that stood out, was the Mobil logos on their shirts.

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After hearing this story tonight, I figured I'd share.

 

My parents and sister came over to our house tonight for Easter dinner, and shared some photos and stuff from their trip to Key West, which they just returned from yesterday. They drove down the east coast from New York, and stopped in Orlando at my aunt's house, on the way. My aunt was getting over being sick this week and was having difficulty getting around, maybe not feeling well, etc...but had to pick her car up from the service station. Something about battery cables rotting away and the car dying on her earlier in the week.

 

My parents offered to pick it up for her, to make it easier on her, since she really wasn't in the best of health this week. She was very happy about this and said it was at the Mobil station around the corner...make a left, then a right, and it's right there.

 

To make a long story short, my parents hunted around every Mobil station for 5 miles in each direction...no one had her car. They came back and got the number from my aunt and decided to call (maybe they should have done that first). They got better directions and found out that the car was at "something" Automotive Repair. They pulled in to this shop parking lot, with no sign of Mobil anywhere...yet when they walked in, the mechanics had Mobil logos above their shirt pockets.

 

My mother asked the owner if they were a Mobil shop, and if so...where were the pumps. The owner said, "No, we just buy our oil from Mobil, and they give us these nice patches for our shirts."

 

From an older woman's perspective, the shop must have not been clearly identified and the one thing that stood out, was the Mobil logos on their shirts.

 

You would think that in this day and age, a business owner would realize the importance of signage.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
  • Upcoming Events

    • March 24, 2023 01:00 PM Until 09:00 PM
      0  
      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      #AutoLeapAmplify23
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