Quantcast
Jump to content


Connect With Your Customers, Increase Sales


Recommended Posts

It’s important to connect with your customers. Take for example: When a customer informs you that she needs her car back by 4:00 because her son has a soccer game, make a note of that. Make sure you have that car ready on time when she picks up the car that afternoon, say something such as, “Tell your son good luck at the game”. She will remember that more than the service you performed.

 

Here's another tip. We use the customer remarks field in Mitchell Manager to make notes about the customer. If Tom Smith enjoys playing golf, we make a note of that. The next time Tom brings his car in for service, we ask, “How’s your golf game going”? It’s a nice way to connect with your customer and trust me, being personal will help you with sales.

 

Nice way to take the world, the community, and the customer and bring them into a that "small world" ... Makes for a better relationship with that customer. Me, I know I need to keep my back into my work in order to keep the doors open, but, I will stop and chew the fat with any customer that wants to take a moment to talk - about anything. (religion and politics I tend to stay as neutral as possible) The whole idea is to make that big world feel like that perverbial small town. I like the concept.

In addition, I use the same concept with all of my suppliers. They are as important to me as my customers are.

 

Nice work Joe. Thumbs up !

Link to comment
Share on other sites

Thanks for your great input. I see you truly understand customer relations and how it has a positive affect on your business and the auto industry.

 

Your comment on your suppliers is right on track. You actually stole part of my thunder for my next tip.

Sorry about the thunder... it's that great minds think alike thing.... heck, it could be like a sail boat in a hurricane... haven't a clue where we are going but hang on.... it's going to be one hell of a ride. LOL

 

Gonz

Edited by Gonzo
Link to comment
Share on other sites

Our atmosphere with many of our customers is very friendly almost like the old country store. Some of our regulars may come in and make a pot of coffee if we are busy.

 

Vendors are important too. We try to take care of our vendors. If any of our vendor employees salesmen, counter help, or delivery drivers come to us with a vehicle problem we try to take care of them. We will tell them what they need and to go get the parts and we will put them on at a reduced labor rate.

 

On Saturday's we feed our workforce and today it was Papa Johns. When a vendor woman driver delivered a part today while we were eating I invited her to have pizza with us. It is amazing what little jesters like that do. We even had one vendor employee, a single mom, who had to have a hysterectomy and missed six weeks of work. We contributed money and solicted money to help her while she was off work.

 

Hey, that sounds like a great Saturday. Nice to know there are a few "great" people in the business... It just goes to show... you don't have to have the lowest price, you don't have to have the best advertising, you don't need a million dollar inventory (couldn't hurt though)... but be yourself, treat them like you would want to be treated.

 

Of course I draw the line between actual customers and that "other" type of ... the ones that just come in for free advise and never spend a dime with me. I don't give them a thought. My "good" side only goes so far... but it is sure nice to be the good guy for a change. I'll be up next Saturday... what's on the lunch menu??? LOL

Link to comment
Share on other sites

Gonzo, you would be welcome anytime. I usually don't work Saturdays but when I do I favor Papa Johns but my Service Manager who usually covers Saturdays like KFC but we feed a little bit of everything. The agreement is on Saturdays we don't take lunch but eat on the run, work a shorter day, and we provide lunch. Just call ahead and let me know your coming so we can have enough food. Do you like thin crust or original?

. LOL thin crust, original... that's already to many decision to make on a Saturday. My Saturdays are either working around the house or trying to decide on a 5 iron or a 6.... Thanx for the invite. Gonz

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By nptrb

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Changing The Industry
      When A Customer Tries To Bring You Their Own Spark Plugs #carrepair
    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Discover the significance of mentorship with Bill Weaver, a NAPA Autotech Trainer, and his mentor, Jim Dzurik. They share personal stories and insights into their mentor-mentee relationship, highlighting how mentorship has profoundly impacted their lives and careers. The conversation delves into the importance of passing on knowledge and wisdom to the next generation. The episode emphasizes the value of seeking and offering mentorship to foster growth and personal development. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes
      The idea of a mentor-mentee episode (00:01:02) Bill Weaver proposes the idea of a mentor-mentee episode, leading to the discussion of mentorship and the impact of having a mentor in one's life and career. Mentoring Bill Weaver (00:02:05) Bill and Jim discuss their mentor-mentee relationship, including Jim's initial impressions of Bill and the challenges and growth they experienced together. Teaching and learning (00:04:45) How Jim taught Bill about responsibility, punctuality, and the importance of learning and listening, leading to Bill's personal growth. Bill's entry into the transmission shop (00:05:58) Bill's entry into Jim's transmission shop and the initial impressions and experiences of working together. Challenges and growth in the mentorship (00:07:17) Jim's candid admission of being frustrated at times and the challenges they faced, including humorous anecdotes about being fired multiple times. Teaching the "why" and "how" (00:10:24) The importance of mentors teaching the "why" and "how" to their mentees, and Jim's realization of his role as a mentor. Passing on knowledge (00:12:07) Bill's realization of the importance of passing on knowledge and being a mentor to the next generation, inspired by his own mentors. Memorable moments and popular culture (00:14:11) Fond memories and experiences shared between Bill and Jim.. Star Wars memory (00:17:20) Discussion about watching Star Wars and the impact it had. Mentorship and life skills (00:20:26) Discussion about the mentorship relationship, life skills, and wisdom. Importance of research and failure (00:24:06) The significance of research, failure, and learning from mistakes in mentorship. NASCAR and boxing stories (00:28:47) Stories about NASCAR involvement and interactions with famous boxers. Retirement and family influence (00:31:29) Conversation about retirement, longevity, and family influence. Legacy of mentorship (00:32:56) Reflection on the impact of mentorship and teaching. Finding one's calling (00:38:00) Discussion on how individuals may discover their true calling and the importance of pursuing it. Becoming a mentor (00:40:11) Encouragement for individuals to volunteer as mentors and the impact of expressing gratitude to mentors. Persisting and seeking knowledge (00:44:25) The importance of persistence, continuous learning, and adapting to changes in the automotive industry. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                                  
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of pride in the auto repair industry. He offers strategies for shop owners to overcome pride, such as staying open to learning, seeking feedback, and embracing change. Cotton stresses the importance of building a strong team, networking, and setting realistic goals. He advocates for a balance between pride in one's work and humility, underlining its significance for business success, personal well-being, and family relationships. Shop Marketing Pros is also featured, promoting their marketing solutions for auto repair businesses.
      The Introduction (00:00:00) Introduction to the podcast episode and a brief overview of what to expect. The Impact of Pride on Auto Repair Business (00:01:43) Discussion on the detrimental effects of pride on business decisions in the auto repair industry. Manifestations of Pride in Business (00:02:53) Eight ways pride can manifest and cause problems in auto repair business, including resisting change, ignoring feedback, and refusing help. Strategies to Overcome Pride (00:09:51) Strategies to keep pride in check, such as staying open to learning, seeking feedback, and hiring a coach or consultant. Conclusion and Sponsor Acknowledgment (00:13:19) Closing remarks, encouragement for growth, and acknowledgment of the sponsor, Shop Marketing Pros.  
      Connect with Chris:
       
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • Water Proof And Self Adhesive
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.



  • Our Sponsors



×
×
  • Create New...