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Sell your car with CarBrain


Sell your car with CarBrain

Raising average ticket sales


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I have another question about some thoughts about what I saw on ATI tele semiar.I guess I am thinking of attending a class but am wondering if these ideals are going to work here.Chubby was talking about attracting people that spend on maintance and not attrack the peo[ple that won,t.I,m sorry this topic may be too broad I,m just wondering in this market if anybody had some fundementals you could share.You see I,m opening a 2 bay shop in Hagerstown Md where the income maybe some what low its about 65 mile west of D.C I just saw a small shop about 2 blocks from me advertise $45 a hour.I,ve asked around $65 seems to be the going price although I heard another may be a $50.I was hoping for $65 my self.I(s this guy really at $45? or is it a trick ?How can I compete?How would the best methods to look for the costomers I want in this market?

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Hi Dr. Dave,

 

Sorry for being brief but I'm on the road, I will send more comments over the weekend. I just wanted to mention that one of the easiest ways to increase the net on a ticket is to include value added services, ones that don't take additional physical labor but work in conjunction with an ongoing service. Also, like Chubby says, it's important to attract customer that believe in maintenance as they're usually more willing to spend on a regular basis. As a note, fluid exchanges are now the number one performed maintenance service and the most profitable. Before a customer can be a believer though, you need to strengthen their trust in what you say regarding a service and that it is necessary/cost effective. Some of the easier ways are to show them articles, put up educational posters and offering fluid testing/analysis at every oil change. If for example they see their fluids going from good to bad, over a period of months/years, they will be more willing to change them. When your in house test indicates his "trans fluid" reached the breaking point, the customer understands action is necessary because he personally saw that fluid going through the change stages. You can find more info at www.Fluidtesting.com , a site we set up to show the FRX program (OE Approved by Ford). A few other items that fit into this concept are our oil filter magnets, nitrogen tire inflation and a motor club/road hazard program. Each of these items can be added to existing services with virtually zero labor, and will increase the ticket by $5 to $50.

 

I will try to send more.... hope this gives you some ideas.

Gary ( www.GWRauto.com )

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  • Have you checked out Joe's Latest Blog?

         1 comment
      I am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
      For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
      When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
      One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
      While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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