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AMMCO's "Free Check Engine Light Test" on TV


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Has anyone seen the TV commercial for AAMCO Transmission promoting they will test a check engine for free! Well, this is misleading and deceiving advertising. Click on the link below and find out the truth posted on their Web site!

 

This type of advertising damages an industry already filled with confusion and mistrust by the average consumer. Anyone….and I mean anyone can hook up a scanner and get trouble codes. That is not a diagnosis. Even though AAMCO states on its web site that it’s only a “Free Check” of stored codes and that more testing is needed, the majority of people will not go to the site and read the fine print.

 

THEY WILL, HOWEVER, QUESTION YOU THE NEXT TIME YOU TELL YOUR CUSTOMER THE TRUTH AND GIVE THEM A PRICE TO DIAGNOSIS A CHECK ENGINE LIGHT, AFTER HEARING “FREE” ON THE TV.

 

Here’s the link, let me know what you think. Are there any AAMCO dealers out there? I know we would all like to hear from you.

 

http://www.aamco.com/Check_Engine_light_on-FREE_Check.asp

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general heavy-duty 728x90


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general heavy-duty 250x250

You know this will only hurt most shops. They don't have the marketing program to bring in masses of people and then up sell other work. Nor, do they have a national ad that brings in thoudsands of people like AutoZone. AutoZone does not care if one or two people are not happy, there are plenty more. But for us, that could be damaging.

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I send people at times to my local Advance auto parts to let them read the codes for me. Because I am by myself it helps to know what the code is before I even see the car. I know this doesn't always help in the diagnosing the code but its a good start to save me the time. :)

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Consumer education is a start. My only concern is how to overcome ads like the Ammco commercial. People sometimes hear what they want to hear. Also, sometimes, their brother in-law who sells shoes has more credibility than we do.

 

You bring up a great point when you say your regular customer do not question you. The same with us.

 

What is comes down to is that we need to continue to build customer trust through honesty and integrity. Also, we must realize that we cannot be everything to everyone.

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