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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's BlogI am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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By carmcapriotto
Last episode, I talked about factors that play into calculating customer acquisition cost for your business. This week, I'll explore how you can figure out what an appropriate acquisition cost is for your shop. As usual, it's not a one-size-fits-all answer, but I’ll talk about a few factors that can help you decide:
• Advertising Spend as a Percentage of Sales: Many successful businesses allocate around 6% of their sales for advertising purposes, but does this apply to all shops?
• How much free demand does your shop have? From physical visibility to word-of-mouth, what kind of factors to consider when determining how much advertising you need to do.
• Understanding how customer retention and loyalty relate to customer acquisition cost, especially from the perspective of Average Repair Order (ARO)
Thanks to our partners, NAPA TRACS and Promotive
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Host Carm Capriotto welcomes Lee Rhodus, Territory Sales Manager for Deckman Oil, to discuss the current state of the oil industry. They delve into the history of Deckman Oil, the importance of oil in various industries, and the different types of motor oil available. They also touch on engine oil viscosity grades, the advancements in additive technology, and the challenges faced by repair shop owners in managing different oil inventories.
Lee Rhodus, Territory Sales Manager, Deckman Oil.
Show Notes
Watch Full Video Episode The history of Deckman Oil (00:00:44) Lee Rhodus discusses the origins and history of Deckman Oil, a fuel distributor that started in 1924 and will be celebrating its 100-year anniversary next year. The science behind synthetic oils (00:01:06) Carm and Lee talk about the creation of synthetic oils after World War II and the fascinating science behind them. Different types of motor oil and their marketing (00:04:30) Lee explains the differences between synthetic blend, conventional, and full synthetic oils, and how they are marketed in the industry. The rise of lighter grade oils (00:09:01) Discussion on the shift from 0W-20 to 0W-16 and the increasing popularity of lighter grade oils for fuel economy. Additive packages and oil quality improvement (00:12:35) Exploration of the advancements in additive technology and the overall improvement in the quality of motor oil over the years. Managing oil inventory in repair shops (00:15:25) The challenges faced by repair shop owners in managing the increasing variety of oil viscosity grades and the shift towards smaller packaging options. The lithium supply issue (00:18:23) Discussion on the tight supply of lithium and its impact on the prices of oil and grease. The use of calcium grease as an alternative (00:20:26) Exploration of calcium grease as a viable alternative to lithium grease due to its competitive pricing and water wash out protection. Changes in API specifications for motor oil (00:24:39) Explanation of the updated API requirements for motor oil to meet the needs of modern engines, prevent issues like low speed pre-ignition, and ensure turbo and engine integrity. Oil analysis for automotive fleets (00:27:51) Discussion on the limited use of oil analysis in automotive fleets due to conservative drain intervals.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
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Click to go to the Podcast on Remarkable Results Radio
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By Transmission Repair
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By carmcapriotto
Lance Wiggins, Executive Director of ATRA (Automatic Transmission Rebuilders Association), discusses the importance of training in transmission diagnostics and the evolving relationship between automotive and transmission shops. He also discusses ATRA's chapters, which encourage training and communication among members, and the association's upcoming national training event. The most significant benefit of training attending events like the ATRA Powertrain Expo is the networking that takes place. The buzz and conversations that happen between attendees are invaluable and cannot be replicated on social media platforms like Facebook or Instagram. So, rev up your knowledge and invest in yourself by attending training seminars. By doing so, you will provide the best possible service to your customers and stay ahead of the competition.
Lance Wiggins, Executive Director, ATRA.
Show Notes
The Importance of Transmission Diagnostics (00:01:24) Lance Wiggins explains the integration of transmission and engine modules. Keeping Customers Cradle to Grave (00:05:33) Lance Wiggins emphasizes the importance of keeping customers cradle to grave and the symbiotic relationship between automotive shops and transmission shops. Importance of Training (00:07:35) The importance of training for technicians, especially in engine and transmission diagnostics. ATRA Chapters (00:09:33) Lance explains what ATRA chapters are and how they function, including their role in organizing training seminars and events. Building Relationships through Training (00:14:50) Lance emphasizes the importance of building relationships with customers and training professionals, and how it can benefit the shop owners and technicians. Investing in Yourself (00:19:02) Lance shares his son's thought process of investing in himself by purchasing tools, and how it applies to the automotive industry. Choosing the Right Scan Tool (00:20:25) Lance discusses the complexity of choosing the right scan tool for different types of diagnostics and reprogramming. ATRA Conference (00:22:07) Lance talks about the ATRA conference in Nashville, Tennessee, and the importance of networking and attending training classes. Honorable and Professional Business (00:26:19) Carm and Lance discuss the importance of creating a positive culture in the automotive industry and the need for a strong team to provide reliable transportation to customers. Shortage of Qualified Technicians (00:28:17) Lance talks about the shortage of qualified technicians in the automotive industry and the need to attract younger people to the profession through training programs in universities. Importance of nurturing young technicians (00:29:04) Lance Wiggins emphasizes the need to bring in young technicians and nurture them to grow their potential. Expectations and work ethic of young technicians (00:30:03) Carm Capriotto and Lance Wiggins discuss the high expectations of some young technicians and the importance of having a good work ethic. ATRA's consumer website and services (00:33:41) Lance Wiggins talks about ATRA's consumer website, shop finder, and transmission rebuilding and diagnostic services.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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