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Posted

Scheduling for profit is an art. If you schedule too many jobs you run the risk of not being able to up sell and allow for emergencies. Book too little and your techs may be sweeping the floors by 3:00. What method do you use?

  • 5 months later...
Posted
Scheduling for profit is an art. If you schedule too many jobs you run the risk of not being able to up sell and allow for emergencies. Book too little and your techs may be sweeping the floors by 3:00. What method do you use?

 

 

I know that there are management companies out there who tell their clients (shop owners) that they should only book for 50% of their available hours on a given day because they feel your techs should find all kinds of work when doing complimentary vehicle inspections. To me that is a very high risk and is based on the premise that your customers don't take good care of their cars

 

What if you have a loyal and regular client base who comes in religiously for every scheduled oil change and maintenance service and your techs look the car over thoroughly ? - sorry but every RO for that type of client isn't going to make the target $ 500 ARO that these companies tell you is possible - and if you force that on your loyal A customers, you'll kill the geese laying the golden eggs in my opinion

 

Also what if those people who need the work don't buy it all? Despite what the economists were saying, they have now conceded a recession is likely - oh sure I know - people will take take care of their cars and not buy new ones - how many have you experienced approval on only a portion of what you recommend?

 

 

Our solution - book 'em Dano! I want to get as much work in as possible - techs are far more productive if they have several cars going at once - remember there's also a parts and customer authorization bottleneck unless you specialize on only 1 make. If I over book then I pull the best Ace in the deck -one of our 7 free loaner cars delivered to their home or office

 

What do others do? Opinions on my approach?

Posted

BRAVO! I agree with you %100. I take the same approach.

 

A year and a half ago we started a new program called: “Just Say Yes”. When a customer calls, we find out when he wants to bring the car in and we book that time. This program has increased our car counts dramatically, without sacrificing productivity or quality. It works!

 

The problem with these management companies is that their principles are outdated. They are living in the past. Look at all your national chains. They are all car care centers, open all week long, including Saturdays and even Sundays.

 

We live in a fast paced world. People do not want to wait. We need to listen to our customers and find what THEY want.

 

I think those management companies can take a few lessons from you.

  • 1 year later...
Posted

Everyday is A Gift

My brother-in-law opened the bottom drawer of my sister's bureau and lifted out a tissue-wrapped package. "This", he said, "is not a slip. This is lingerie." He discarded the tissue and handed me the slip.

It was exquisite, silk, handmade and trimmed with a cobweb of lace. The price tag with an astronomical figure on it was still attached."Jan bought this the first time we went to New York, at least 8 or 9 years ago. She never wore it. She was saving it for a special occasion.

Well, I guess this is the occasion. (wow gold,)

He took the slip from me and put it on the bed, with the other clothes we were taking to the mortician. His hands lingered on the soft material for a moment, then he slammed the drawer shut and turned to me, "Don't ever save anything for a special occasion. Every day you' re alive is a special occasion."

I remembered those words through the funeral and the days that followed when I helped him and my niece attend to all the sad chores that follow an unexpected death. I thought about them on the plane returning to California from the midwestern town where my sister's family lives. I thought about all the things that she hadn't seen or heard or done. I thought about the things that she had done without realizing that they were special.

I'm still thinking about his words, and they've changed the weeds in the garden. I'm spending more time with my family and friends and less time in committee meetings. Whenever possible, life should be a pattern of experience to savour, not endure. I'm trying to recognize these moment now and cherish them.

I'm not "saving" anything; we use our good china and crystal for every special. Event such as losing a pound, getting the sink unstopped, the first camellia blossom… I wear my good blazer to the market if I feel like it. My theory is if I look prosperous, I can shell out $28. 49 for one small bag of groceries without wincing. I'm not saving my good perfume for special parties; clerks in hardware stores and tellers in banks have noses that function as well as my party going friends.

"Someday" and "one of these days" are losing their grip on my vocabulary. If it's worth seeing or hearing or doing, I want to see and hear and do it now. I' m not sure what my sister would've done had she know that she wouldn't be here for the tomorrow we all take for granted.

I think she would have called family members and a few close friends. She might have called a few former friends to apologize, and mend fences for past squabbles. I like to think she would have gone out for a Chinese dinner, her favorite food. I'm guessing. I'll never know.(wow gold)

It's those little things left undone that would make me angry if I knew that my hours were limited. Angry because I put off seeing good friends whom I was going to get in touch with someday. Angry because I hadn't written certain letters that I intended to write one of these days. Angry and sorry that I didn't tell my husband and daughter often enough how much I truly love them.

I'm trying very hard not to put off, hold back, or save anything that would add laughter and luster to our lives. And every morning when I open my eyes, I tell myself that every day, every minute, every breath truly, is... a gift from God.

  • 10 months later...
Posted

BRAVO! I agree with you %100. I take the same approach.

 

A year and a half ago we started a new program called: “Just Say Yes”. When a customer calls, we find out when he wants to bring the car in and we book that time. This program has increased our car counts dramatically, without sacrificing productivity or quality. It works!

 

The problem with these management companies is that their principles are outdated. They are living in the past. Look at all your national chains. They are all car care centers, open all week long, including Saturdays and even Sundays.

 

We live in a fast paced world. People do not want to wait. We need to listen to our customers and find what THEY want.

 

I think those management companies can take a few lessons from you.

 

We have done the same thing and opened up on saturdays / longer week hours // What a difference . We are in the retail business want sales then need to be there and handle the calls

Posted

We have done the same thing and opened up on saturdays / longer week hours // What a difference . We are in the retail business want sales then need to be there and handle the calls

 

Have you made adjustments to your staff in terms of scheduling? We use a rotation basis so that people still have their time off, but we have full staff for 6 days a week.

Posted

Have you made adjustments to your staff in terms of scheduling? We use a rotation basis so that people still have their time off, but we have full staff for 6 days a week.

 

WE ROTATE STAFF TO HANDLE AND WE HAVE SIGNED TWO TECHS TO ONGOING SATURDAYS .

Posted

WE ROTATE STAFF TO HANDLE AND WE HAVE SIGNED TWO TECHS TO ONGOING SATURDAYS .

 

We do the same. I find that a rotation works best, it gives people much needed time off. Saturdays is slowly becoming one of our best sales days. At this point I can't see going back to bing closed.

Posted

We do the same. I find that a rotation works best, it gives people much needed time off. Saturdays is slowly becoming one of our best sales days. At this point I can't see going back to bing closed.

 

What hours do you run on Saturday?

Posted

8am to 2pm, usually. There have been times where we were busy to 4:00. We will stay if there is work.

 

Our hours are 7a.m.-2p.m. We would stay later if we have work.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By Joe Marconi
      Many auto repair shops are adding a fee to the final invoice for customers using credit cards. I get it, but don't agree.
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      From your total average monthly expenses, you will be able to determine your breakeven, and from there, set your net profit goal. In other words, forget about the charging the customer a fee, just build into your overall prices. You will accomplish the same thing, and not bring attention to the customer that small fee that may be a big deal. 
    • By Joe Marconi
      Marketing Strategies to Attract and Retain Your Ideal Auto Repair Customers
      By Joe Marconi 
          I had one main objective when I opened my repair shop in the fall of 1980: Acquire customers. Being a startup, gaining customers, any customers, was essential. Without them, business survival would not be possible.
      With limited knowledge of marketing, I did what many new companies do, I ran mass advertising promotions in local newspapers offering huge discounts. Did this type of marketing work? Well, that depends on how you define success. I can tell you that It did bring in customers, and a lot of them. But what I found out was that it didn’t bring in enough of the customers I wanted. Even early on in my business career, I wanted to create a company that catered to consumers who appreciated the total car care approach. With coupons in hand, most customers wanted only the discounted offer and nothing more.
      I remember one particular customer who came in for his discounted oil change that included a free tire rotation. I noticed that his wiper blades were ripped, broken, and digging into the windshield. When I offered to replace them, he shouted, “Don’t touch the wipers, just change the oil, rotate the tires, and let me be on my way!” I quickly learned that while my strategy did attract consumers, marketing to the masses was not going to be the way to grow my young auto repair shop. It’s not that I am against all forms of discounting. I am not. However, the better approach to growing an auto repair shop is to create a business strategy that attracts and retains those customers who are aligned with your business model and culture.  
      In business, attempting to be everything to everyone is not a sustainable strategy. It is far better to narrow your focus, understand your key profile customers, and do all you can to gain more of them. In this article I will outline strategies to identify and market to your ideal customers, and why these strategies will help you achieve long-term success.
       
      Why Define Your Profile, Ideal Customer?
      As mentioned above, trying to be all things to all people is not a business model that works for the long term. If you are a startup company or need to increase car counts quickly, offering discounted services and repairs will fill your bays. And depending on the situation, this may be a viable option. However, in most cases, this should not be a long-term strategy.  Kim and Brian Walker, at Shop Marketing Pros, recommend that auto repair shop identify their customer avatar, stating that “The most successful auto repair shop owners have a clear idea who they’re targeting.”
      Let me ask you a question. What type of customers do you want to work for? Wouldn’t you rather work for those customers who throw their keys on the service counter and say, “Don’t bother calling me, do what you need to do, and I’ll see you at 5 o’clock.”  Well, those people are your ideal customers. They trust you, are loyal, and say YES to your service recommendations! Which also makes them your most profitable customers. And let’s not forget that dealing with these ideal customers is a lot less stressful for you and your entire team.
       
      Defining Your Profile Customer
      Defining your profile customer begins with understanding your business model and defining your vision, your mission, and your culture. What are the types of services and repairs you will offer, and the type of vehicles you prefer to work on? Also important is balancing the type of jobs offered to your clientele to ensure that you sell enough profitable work. While we may love what we do, we have a responsibility to be profitable. Knowing your profile customers will help ensure you achieve profitability.
      Creating the actual profile of your ideal customer will take a little bit more work. Start with what I call the “key droppers.”  As mentioned earlier, those are the customers who don’t question your recommendations or your price, and they trust you. They literally drop their car keys on the counter, preapproving the work, basing their decision on earned trust. These customers will give you the foundation to build your customer profile.
      After that, run a report from your business system identifying your top 100 to 200 customers. Most systems sort this list by revenue per customer.  In addition to the dollars spent per customer, what you are looking for is certain common criteria. Those criteria include length of time as a customer, visits per year, type of vehicles, where they live, and the type of repairs and services performed on their vehicles.
      You will find that your top-profile customers are the ones who follow your service and repair recommendations. Again, it’s the trust factor. For more extensive demographic customer profile building, marketing companies, like Shop Marketing Pros, have tools that can help with this process.
      After performing your due diligence with the initial list, you will end up with probably 50 to 100 customers that you will define as your key profile ideal customer. The next step is to build your marketing plan.
       
      Marketing Strategies to Gain More Profile Customers
      Once you have your customer profile, do all you can to cater to their needs. Listen to them, speak to them, and find out all about them. Their hobbies, birthdays, community involvement, the local newspapers they read, the local radio station they listen to, and their profession. Also, do they have children and pets? These things are important. Asking a customer about their child or pet, or remembering their birthday, goes a long way in building relationships, a key component in customer retention.
      But there’s another reason why this is important; and that is, to align your marketing and advertising strategy around your profile customers. Let me give you an example. Let’s say you find out that most of your profile customers are heavily involved in the community, such as fundraisers, or local youth sports activities. You then need to get involved with these local community events. Let your profile customers see that you are a business that cares about the community. Focusing your marketing efforts in areas where your profile customers will notice you will accomplish two things: it will reinforce your brand to your existing customers and will help you attract more of the same like-minded customers. A goldmine opportunity.
       
      The Rewards of Building an Auto Repair Shop Model Based on Your Ideal Customers
       
      It’s hard to deny the rewards of building a marketing strategy and business model around your profile customers. You’ll save on advertising costs by targeting your ad dollars, rather than using a shotgun approach, marketing to the masses. You will build a stronger and more loyal customer base, improve customer retention, increase sales, and generate higher profits. You will also build a powerful brand. The best part, you will lower the overall stress for your employees.
       
      Conclusion
      If you are an auto shop owner looking for innovative ways to enhance and grow your business, Elite Worldwide can help. At Elite, we have world-class, experienced coaches who understand your business. Our coaches have lived in the trenches and built amazing, successful companies. Elite also has sales and management training, and peer groups that can take you and your business right to the top. No matter where you are in your business career; startup, growth mode, or looking to retire, Elite can guide you and help you achieve your goals and build a more profitable and successful business.
       
        About the author – Joe Marconi – With over four decades of industry expertise, Joe is a seasoned professional whose accomplishments include owning and operating one of America’s most successful auto repair companies. A graduate of the Automotive Management Institute, Joe is a recipient of the CARQUEST Excellence Award, served on industry panels, and played a role in developing the ASE Engine Performance Certification test. As a former columnist for Ratchet & Wrench Magazine and co-founder of AutoShopOwner.com, Joe has been a keynote speaker at the Ratchet and Wrench Conference. After selling his automotive company in 2021, Joe now dedicates his time to giving back to the industry as a Top Shop 360 Business Development Coach with Elite Worldwide and serves on the board of directors for the Service Stations Dealers of Great New York. Joe, a Bronx native now residing in Patterson, New York, enjoys family time, community involvement, and pursuits such as tennis, golf, and woodworking.
             
         
      View full article
    • By Joe Marconi
      Over the weekend I met a 67 year old shop owner who has been in business for 41 years, and still involved in the day to day operations. He added that he has done nothing to plan for his future and his exit. 
      Life can throw us a curve ball at any age, are your properly prepared.
      I know it sounds a little crazy, but the right time to get you business ready to sell, is when you first go into business.
      What are you doing to prepare for your exit, sale or if life throws you a curve ball?
       
       


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