Automobile Marketing Quiz
-
Have you checked out Joe's Latest Blog?
-
By Joe Marconi in Joe's BlogMy son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
-
-
Similar Topics
-
By nptrb
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
-
By carmcapriotto
Bill Nalu, owner of Interstate Auto Care in Michigan, shares his "Why Much" philosophy, which advocates for a more nuanced approach to pricing that involves training, coaching, and consultation to understand the context of each customer's needs and provide a personalized value proposition. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE.
Watch Full Video Episode HERE The Impact of Friendship (00:03:00) Carm and Bill reflect on their friendship and how they have impacted each other's lives and businesses. Learning to say thank you (00:08:11) Carm and Bill discuss the importance of showing appreciation and learning to say thank you when receiving compliments. Why Much? (00:10:26) Bill introduces the topic of "Why Much?" and explains how being the most expensive option in town does not necessarily mean being the most expensive for the customer. The importance of context (00:13:44) Bill introduces the concept of saying "yes in a no" to customers asking for prices over the phone. Transactional Gravity (00:15:59) Bill and Carm discuss the importance of believing in the value proposition of auto repair shops and avoiding transactional barriers with customers. Vetting Customers (00:19:24) Bill explains the importance of vetting the person who has been taking care of a car before buying it and training customers to vet service providers before asking for prices. Supplier Relationship (00:22:01) Carm and Bill discuss the importance of developing a partnership between shop owners and suppliers and the need for an exchange of information on both sides to stay successful in business. Self-Respect in the Auto Industry (00:23:21) Bill and Carm discuss the importance of self-respect in the auto industry and how it affects personal and professional relationships. Setting Boundaries (00:24:08) Bill shares a lesson he learned from a friend about setting boundaries and prioritizing family time. The Power of Questions (00:27:55) Bill and Carm discuss the importance of asking the right questions to help customers understand the value of auto repair services beyond just the price. The Courtship of "How Much" (00:30:54) Bill Nalu discusses the inappropriateness of starting a conversation with a customer over the price of something and compares it to dating. Teaching Diplomacy (00:33:36) Bill Nalu talks about the importance of diplomacy in business and how it can help shop owners reach the next level. Character Building Business (00:32:21) Bill Nalu shares how his father's career in the FBI taught him to judge character and how it applies to the auto repair industry. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
-
By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
-
-
By carmcapriotto
This week Hunt sits down with Laura Tierney from ShopLoaner to discuss bringing your loaner fleet into the 21st century.
• How can utilizing software streamline your workflow as well as actually generate money in seconds?
• What are some major pitfalls of having shop loaners, and how can you avoid those?
• Who is a good candidate for loaner cars, and who should you think twice about giving a loaner to?
• How can I recover costs from customers for gas, tolls, fines, and other charges they incur?
Thanks to our sponsor partner NAPA TRACS
NAPATRACS.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now