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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog1 commentI am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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By Joe Marconi
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By carmcapriotto
Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer. They conclude the episode by mentioning their plans for the end of the year and thanking listeners for tuning in.
Show Notes with Timestamps
The Fall Conference Season (00:00:10) Discussion about the fall conference season and the opportunity for training in the industry. Marketing for Auto Repair Shops (00:03:35) Introduction to the MARS conference organized by the Institute for Automotive Business Excellence, focusing on marketing for auto repair shops. ASCCA Educational Conference (00:06:13) Information about the ASCCA Educational Conference in Costa Mesa, California, for members of the Automotive Service Council of California. ASTE Conference (00:09:00) Details about the ASTE conference in Raleigh, North Carolina, including the go-kart racing event and marketing classes. BIMRS Conference (00:13:03) Discussion about the BIMRS conference in Dallas for Euro shops. FLACA Accelerate (00:15:08) Discussion about teaching classes in Florida and attending the Florida Autocare Alliance's Accelerate conference in Orlando. TOOLS Conference in the PA (00:17:23) Details about the TOOLS conference held in the Pocono Mountains, including classes, speakers, and family-friendly activities. AAPEX and SEMA in Las Vegas (00:20:13) Brian plans to attend AAPEX and SEMA as a spectator, networking, recording videos, and podcasts, and visiting Joe's Garage. Super Saturday at Mid Atlantic Auto Care Alliance (00:23:49) Upcoming Super Saturday event in Pennsylvania and provides details about the dates and location. Plans for future trips (00:24:48) Discusses the possibility of attending future events and road trips, including a visit to the Northeast area.
Lagniappe (Books, Links, Other Podcasts, etc)
Smart Passive Income - How to Start a Podcast 2023 Simple Podcast Setup - Video Rode AI-Micro Rode smartLav+ Rode SC1 Extension Cable
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities.
Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook. Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership. Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators. Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals. ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide. Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community. ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships. Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts. Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family. ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners. Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart. Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners. ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event.
Resources
Website - asog.site FB group - https://www.facebook.com/groups/AutoShopOwnersGroup/ FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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