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Can Anyone Truly Measure Advertising

Joe Marconi
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RobMax Apprentice

RobMax

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  On 4/30/2010 at 4:02 PM, DUFRESNES said:

 

 

How do you track the Internet customers for new customers? We always ask each customer how they heard about us? What else are you paying for beside the updated website. We also updated ours and can track where people come from to it and how long they stay on each page. Sounds like you have a good program working for you.

 

An old thread but worth while adding some information that might help someone.

 

Manual tracking is very error prone and inaccurate. Customers forget where they noticed you and employees forget to ask when busy. Try to automate as much as possible to get the best data.

 

One way to track new internet customers is with phone tracking numbers. They are very reasonable for the extremely accurate data they provide. Use a different local number for each website or online ad people can contact you from. Only caution is to not use a hard (text number) tracking number on your main website. The tracking number should be in an image that hides your actual phone number in text. This way 'people' see and dial the tracking number and search engines only "see" your true phone number which matches your NAP (business name, address, and phone) and citation for SEO.

 

You should also use a unique email address on your main website Contact Us form. This way you can count number of emails enquires your website generates. Do not place this email visibly on your website or use it anywhere else. This way every time you get an email at this address you know it came from your website. You can also do the same for your website appointment form and estimate request form.

 

Basically every method people have of contacting from the internet should have a unique source number or email so you can track what is working and what is not. Website analytics only tells you about traffic and website use patterns. This is good for SEO purposes but does not tell you what is making the phone ring or where customers are coming from (what advertizing is working).

 

Hope this helps,

Doug

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