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Why Dressing Professionally Matters in the Shop and Beyond [THA 324]


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As a customer, have you ever walked into a business and been put off by the unkempt appearance of the employees or the disarray of the business? If so, you're not alone. Join our panel as they discuss the importance of professionalism in the automotive industry and how it can impact customer trust, employee morale, and overall success. We should expect nothing less than a professional appearance and attitude from those in the automotive industry, and we should continue to project that image to the public.

Kevin and Renae Oswald, Oswald’s Service, Idaho Falls and Rexburg, Idaho.

Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE.

Show Notes:

  • Watch Video Episode HERE
  • (00:03:19) The panel discusses the importance of dressing professionally in the automotive industry, both at conferences and in the shop, and the impact of a professional image on customers and the public in terms of the Importance of Professional Image.
  • (00:05:07) Kevin Oswald talks about having all employees in uniform, including technicians, service advisors, and managers, and the importance of maintaining a professional look
  • (00:00:01) Carm Capriotto introduces the topic of dressing for success and the importance of representing your brand professionally, both at conferences and in the public eye
  • (00:09:21) The panel talks about the importance of dressing professionally to be treated professionally and the impact of a professional appearance on customers i
  • (00:11:28) The panel discusses how a professional appearance impacts customer perception of the quality of work and the importance of having a professional-looking shop to attract customers in Customer Perception.
  • (00:19:28) The benefits of participating in networking groups outside of the automotive industry
  • (00:21:40) The importance of having a dress code policy and maintaining a professional appearance, including facial hair.
  • (00:29:05) The importance of dressing for success by creating a brand through uniforms
  • (00:39:05) Renae Oswald encourages more women to be involved in the industry and to give their perspective, especially as consumers and owners

Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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-Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

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  • Have you checked out Joe's Latest Blog?

         0 comments
      Auto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
      But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
      Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
      Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
      Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
      The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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