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How to Shift Your Marketing When You’re Busy - The Auto Repair Marketing Podcast


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This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.

Talking Points

  • The too-busy shop trend - sound crazy, but true.
  • Mistake: stop marketing. Busy today does not mean busy tomorrow.
  • Stopping all marketing creates a roller coaster effect
  • Everything is great until one day it isn’t
  • Do you own a business or do you own a job? It’s time to grow up.
  • Never stop marketing; pivot instead.
  • Change messaging to less sales/promotion and more culture
  • Start hiring
  • Focus on brand building
  • Messaging Shift to:
  • More company culture
  • Brand awareness
  • Great Place to work
  • Customer Acquisition
  • Ads
  • Community Relations
  • Social Media
  • SEO
  • Customer Retention
  • Emails
  • Texting
  • Social Media
  •  

 

Thanks to our partner, RepairPal. Visit the Web HERE

 

How To Get In Touch

Website - https://independentautodieselrepair.com/ 

Facebook - https://www.facebook.com/IndependentAutoandDieselRepair

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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