How to Shift Your Marketing When You’re Busy - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust
50% reduction in time spent researching and ordering parts
10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo:
AutoLeap Link: http://bit.ly/3GRgO88
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Connect with Chris:
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940.400.1008
www.autoshopcoaching.com
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#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair
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By Joe Marconi
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By Transmission Repair
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By Transmission Repair
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By carmcapriotto
In this episode, Carm Capriotto sits down with a panel of automotive professionals who share their experiences at the Leadership 2.0 Program from the University of the Aftermarket. They discuss the importance of professional development and improving leadership techniques in the industry and how the program helped them bond with fellow service professionals. Johnny Weber, the owner of Weber's Automotive in Dayton, Ohio, was the focus of their project. Find out how they helped him transition from a technician to a shop owner and the importance of resources available in the aftermarket industry. Johnny Weber, Weber's Automotive, Dayton, OH.
Jason Caldwell, Director of Sales/Partner RPS Marketing
Alda Rodriguez, Sales Manager, Service Dealer Solutions, Epicor Software Corporation
Lindsay Maurer, Stanard Motor Products, Pricing Manager, North American Business
Show Notes
Introduction to Leadership 2.0 program (00:00:06) Leadership 2.0 program from the University of the Aftermarket Importance of professional development (00:03:39) The importance of professional development and improving leadership and organizational culture techniques in the automotive industry. Rallying around Johnny Weber (00:03:30) The guests discuss how they built their entire project for the Leadership 2.0 program around Johnny Weber and his place in the industry and how they bonded with fellow service professionals during the program. Leadership 2.0 program (00:05:12) How Johnny Weber transitioned from technician to shop owner through the Leadership 2.0 program and the importance of industry resources. Overwhelming experience (00:07:00) Johnny Weber shares his overwhelming experience during the Leadership 2.0 program and how it helped him with his business succession plan. Learning from different perspectives (00:08:03) The big takeaways from the Leadership 2.0 program include gaining new perspectives on the automotive aftermarket industry and learning from different roles and perspectives. Leadership and Professional Development (00:09:49) The importance of professional development and improving leadership and organizational culture techniques in the automotive industry is discussed, including the need for service professionals to speak to suppliers and manufacturers about their challenges. Networking and Professional Development (00:14:43) The importance of networking and professional development in the automotive industry, including the role of podcasts and coaching. Succession Planning (00:15:46) Succession planning and the role of mentorship and coaching in the industry. Professional development (00:19:18) Carm Capriotto offers to produce a podcast format for any next project from Leadership 2.0 that wants to present, emphasizing the importance of professional development. Connecting with fellow service professionals (00:23:13) New Perspective on Industry (00:26:43) Insights gained from the Leadership 2.0 program Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
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