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Alignments! Rates, Numbers and ROI [THA 303]


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Take a deeper dive into alignments, the numbers being it, and the ROI. Multi-shop owner Joe Hanson has invested in the Hunter Quick Check Touchless Alignment equipment for his one shop, Tom Sciortino brings statistics on the effect alignments have on ADAS, and Jim Fleischman discusses the importance of asking your customers about their driving habits. Watch the Episode on YouTube Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE. Jim Fleischman, Automotive Alley, Arcade, NY. Listen to Jim’s previous episodes HERE. Show Notes:

  • Supports the goal to give the customer an extraordinary experience, supports our core value of transparent communication, and supports goal for growth
  • Joe Hanson's ROI Plan of attack within 18 months to 2 years- 53K to purchase, Labor cost was $42, alignment possibilities 63% of cars need some sort of alignment. Moved from 1 a day to 4 a day
  • It's all about the alignment process- in September at Joe's shop, the numbers dropped, and Joe had a meeting with his team to discuss experience and core values. October was a great month again!
  • Faster alignment checks- instant results and also records whole vehicle (dents)
  • It’s more than an alignment check- precheck and presell with open communication and transparency with customers
  • Safety- 25mph if forward facing camera is 1 degree off, the emergency braking will be effected
  • “Green is good” your employees still need to be trained to learn the numbers instead of colors
  • Tom went to ADAS training, and a lot of info on how important alignments are- 5 different vendors rotated
  • Are we asking the proper questions to the client about how they drive their vehicle? Are we setting up the vehicle for their driving needs, not for what the manufacturer put in for a generic setup for one size fits all alignment? 
  • What is the complaint; tire wear? Fuel economy? All are things that can be addressed with the right alignment. It's like going to the chiropractor...

 

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Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi-Call-to-action.png       Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com ARN-Website-Banner-July-2022-1200x400-1. Screenshot_340-1.png

 

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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