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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By Joe Marconi
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By carmcapriotto
In this week’s episode of Business by the Numbers, Hunt welcomes Mike Edge from Tread Partners, a fellow podcaster from the Gain Traction Podcast. The dialogue explores the symbiotic relationship between tire sales and auto repair services, emphasizing the strategic value of incorporating tire sales into auto repair shops' service offerings.
Why Sell Tires in Auto Repair Shops? Discover why even repair shops traditionally not focused on tire sales should consider offering tires to their customers. Mike Edge shares insights on how selling tires isn't just about the transaction; it's about fostering long-term, loyal customer relationships. This segment explores the concept that selling tires can be a gateway to securing a customer's business for all their vehicle maintenance needs over the next three to five years. Operational Insights and Strategies: Learn from the practical experiences and strategies of shop owners who have successfully integrated tire sales into their business model. This part of the discussion sheds light on operational considerations, such as space management, inventory selection based on local demand, and the logistics of tire delivery and installation. It also addresses the challenges and benefits of balancing tire sales with high-margin service work, ensuring shops can maintain profitability while enhancing customer satisfaction and retention. Navigating Equipment and Supplier Relationships: For shops considering entering the tire business, this section provides valuable advice on selecting the right equipment and building beneficial relationships with tire wholesalers and distributors. It emphasizes the importance of investing in high-quality, reliable equipment to streamline operations and enhance service quality. Mike also highlights the critical role of choosing a supportive wholesaler, one that not only offers competitive pricing but also provides exceptional service, ensuring shops can meet their customers' needs efficiently and effectively. Realities of the Tire Business With Hunt Demarest of Paar, Melis & Associates
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
Aftermarket Radio Network
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By Joe Marconi
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By carmcapriotto
It's time to find the hidden costs of 'busyness' in auto repair shops. It's not just about the work you do; it's about the work you're actually getting paid for. Measuring technician productivity is crucial - because if you're not measuring it, you can't manage it. It's a wake-up call for shops everywhere to stop leaving money on the table. Bill Haas, Haas Performance Consulting, Bill’s previous episodes HERE. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE Maylan Newton, ESI- Educational Seminars Institute. Maylan’s previous Episodes HERE Show Notes: The Importance of Shop Productivity (00:01:41) Discussion on the significance of measuring productivity and ensuring work is paid for. Challenges in Understanding Business Numbers (00:05:39) Discussion on the lack of understanding of business numbers and pricing strategies in the automotive industry. Implementing Time Clock Management (00:09:12) The importance of implementing time clock management and its impact on shop productivity. Setting Expectations and Accountability (00:11:14) The need for setting expectations and holding employees accountable for their performance. Challenges in Coaching and Accountability (00:12:25) The difficulty in coaching individuals who resist change and accountability in their business practices. Labor Rates and Coaching (00:18:40) Discussion on the impact of labor rates and the value of coaching in the automotive industry. Comparing Labor Rates (00:20:17) Debate on the practice of comparing labor rates and the importance of charging enough to pay employees. Technician Interviews and Billing (00:21:50) Perspective on technician interviews and billing practices, including misconceptions and lack of understanding. Business Education and Financial Planning (00:26:01) Importance of business education, financial planning, and understanding where the money goes in an automotive shop. Year-End Spending and Tax Strategies (00:27:16) Discussion on year-end spending, tax strategies, and the significance of paying fair taxes. The value of pricing (00:35:42) Discussion on the importance of presenting value over price in a competitive marketplace. The market for different pricing strategies (00:39:18) Highlighting the existence of markets for both top-tier pricing and lowest cost options, with a comparison to the tool market. The challenge of selling value (00:40:10) Debating the myth of offering better value and emphasizing the importance of growth and selling maintenance services. Defining fair pricing and value (00:40:40) Challenging the concept of fair pricing and discussing the perception of value in the eye of the beholder. Improving customer communication and value presentation (00:41:07) Emphasizing the importance of showcasing the quality of services, such as brake jobs, and the value they provide to customers. Challenges in selling diagnostic services (00:43:00) Discussion on the difficulties in selling diagnostic services and the need to shift from focusing on hours to tangible products and value. Efficiency in customer interactions and value communication (00:46:12) Emphasizing the need for efficient information gathering and value communication to customers during the intake process. The need to change industry mindset (00:52:07) Encouraging a shift in mindset within the automotive repair industry to drive change and success. The shop's transformation (00:54:08) Discussion on the positive changes and experiences after implementing changes in the shop. Clientele shift (00:55:00) The impact of changes on the clientele and the feedback received from customers. The value of preaching (00:56:06) Exploring the significance of preaching and the positive outcomes it brings in terms of leadership and company growth. Reward and challenges (00:57:00) Acknowledging the challenges and rewards of making significant changes in the business.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Can a break-up be the catalyst for an entrepreneurial leap? Find out during Shawn Gilfillan's 20 questions in 30 minutes episode! Shawn also discusses the importance of a strong business culture, mentorship, and the joy of hobbies like aviation. Shawn shares strategies for managing gross margins and the significance of client experience. Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Show Notes
Automotive Magic (00:00:17) Shawn Gilfillan discusses the founding of Automotive Magic on April Fool's Day in 2003. Life Calibration (00:00:41) Shawn talks about his work with Chris Lawson and the high-performance team coaching program at Life Calibration. Life Calibration: From Burnout to Balance [THA 348]: https://remarkableresults.biz/remarkable-results-radio-podcast/a348/ Mentorship and Self-Development (00:04:54) Shawn discusses the impact of mentors and self-development in his journey as a shop owner. Hobbies (00:06:10) Shawn talks about his hobbies, including aviation. Motivation and Business Culture (00:07:46) Shawn shares his motivation for getting up in the morning and discusses how he creates opportunities for others to thrive and elevates their performance. Advice and Fear (00:11:49) Shawn shares advice on overcoming fear and empowering employees as an owner/CEO. Book Recommendation (00:13:13) Shawn recommends "Hero on a Mission" by Donald Miller and discusses its impact on his perspective as a business owner. Building Business Culture (00:14:50) Shawn discusses the challenges and importance of building a strong business culture from the top down. Culture and Team Dynamics (00:15:40) Discussion on creating a positive work culture and building a cohesive team. Leadership and Vision (00:16:29) The importance of establishing a vision and values from the start, and involving the team in maintaining the culture. Client Experience and Relationship Building (00:19:36) Strategies for understanding and meeting client needs, and building strong client relationships. Adaptability and Change (00:20:47) The significance of embracing change and adapting to business challenges. Leadership Crisis and Team Support (00:21:00) Dealing with unexpected managerial crises and the importance of team support. Personal Development and Skills (00:23:14) The desire for new skills and personal development, such as learning magic tricks. Business Management and Gross Margin (00:24:14) Strategies for managing gross margin and keeping front-end operations efficient. Car Count and Scheduling (00:25:35) Strategies for managing car count, scheduling, and maintaining workflow in the shop. Future Reservations and Client Commitment (00:27:21) The importance of setting future reservations and ensuring client commitment to scheduled appointments. Leadership Communication (00:29:17) Encouraging a shift in language and communication to emphasize the importance of future reservations. Hiring and Relationships (00:30:12) Discussion on hiring and relationships in the workplace, including the impact of personal relationships on work performance. Dream Car (00:31:37) Shawn's dream car and the enjoyment he derives from it. Opening a New Shop (00:32:11) The three important needs for opening a new shop: location, good people, and effective marketing. Marketing Strategy (00:32:33) The success of giving away the first hundred oil changes for free as a marketing strategy. Firing a Customer (00:33:52) A recent incident of firing a customer due to their attitude and behavior at the shop.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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