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Paul Scanner Danner: His Life, His Brand, His Impact [RR 791]


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For my 5th episode with Paul ‘Scanner’ Danner, we sat in the ASTE studio and caught up on his life, his world. There are some great pictures if you watch the video version of the episode of him in 1994 and now. He reminisces about his Dodge Power Wagon, his family, and the Scanner Danner Brand. Paul was at ASTE to learn and continue to hone his craft. Paul has his son working with him in the creative process to keep ‘Scanner Danner’ relevant and up to date. Paul Danner, ScannerDanner. Listen to Paul’s previous episodes HERE. Key Talking Points

  • When you teach you learn and you have to continue to learn
  • Ask yourself why when you come across problems as a technician and learn the answer
  • Video editing- 40 hours for 4-hour video 
  • Started filming for his students that would reinforce the topic of his training 
  • ScannerDanner- one of his female students called him that from having scanner in his hands 
  • Teaching at Rosedale Technical College- he is a substitute and guest speaker  
  • Interested in teaching? The industry needs enthusiastic and young trainers to teach the younger generation. If you are burned out, teaching isn’t for you
  • Paul works out of his brother’s shop- the original shop owners opened in 1993, and it was the first shop paul worked for. A year later, Paul got his brother a job at the shop. Now his brother is the owner. 
  • In 1994 Paul had a dodge power wagon- found another one, and now has his ‘old girlfriend back’ and is enjoying taking rides down memory lane with his wife


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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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