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Are You Ready to Open a Second Location? - Justin Barrett [RR 735]


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The leap from 1 location to 2 is never easy. But what if you also add in going to Vision 2022 days before the second location opens? How has Justin Barrett prepared his existing employees, while hiring new ones, for his second location? How did he know it was the right time?

Justin Barrett is the owner and operator of Barrett Automotive, 2 locations, Cornelia, Georgia. Listen to Justin’s episodes HERE.

Key Talking Points

  • Opening a second location- challenges with contractors and new hires ghosting
  • At Vision 2022 with 7 employees, 4 at home, gets home Sunday night and the second location opens Monday morning. Owns both locations. Started recruiting in September 2021 for the second location, with the first hire in October. Was approached by other shop owners ready to sell. The previous owner will be the shop foreman.
  • Don't open your second location if you are still in the day to day of the first location
  • Has implemented EOS system
  • Preparing staff- discussing the reality of hiccups, problems etc

 

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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

 
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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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