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    • By carmcapriotto
      https://www.youtube.com/watch?v=eozm7M1qMKg&t=1s
      Tom Sciortino, Total Automotive, Tonawanda, NY. Graduated 1983 ECC with an associate degree in Automotive technology. Worked from 1981-1986 (broad Elm, Tire man, and Goodyear) and opened Total Automotive June 1st, 1986 (just celebrated 35 years in business. Purchased his current location in 2016 after renting for 30 years. Tom has 3 techs, 1 service writer and is an ASE Master Tech
      John Armstead opened up Armstead Automotive Repair in 1986, out of a two-bay garage, in downtown Holly. In 1992, Armstead Automotive moved to the existing location on Fish Lake Rd. At this location, Armstead Automotive was able to expand and tailor to our customer’s needs. In 2004 we added a heavy-duty 4 bay addition, that can hold vehicles as large as school buses, RVs, and bucket trucks. On the west side of the building, John built a custom railroad track for all hy-rail needs. Armstead Automotive is willing to adapt to what our customers need…challenge accepted.
      Now, Armstead Automotive is a fully-fledged auto repair shop complete with nine bays and a family of Armsteads, working tirelessly to deliver an experience that goes unrivaled in Holly, Saginaw, and the surrounding communities.
      For an auto repair shop in Holly or Saginaw that looks out for you and your vehicle, no matter what, through the complex transmission repairs, to a simple oil change, look no further than Armstead Automotive Repair. 
      Key Talking Points
      Waiting customer- demand purchase, if needs battery customers would rather have it done right away. Offer print out and keep a history of batteries. Be consistent. Battery testing- DVI process/inspection Both John and Tom sell around 150 batteries per year- 3 per week Rotate stock batteries every 90 days  Hotter climates batteries often need changing after 48 months Some cars won’t start/stop of battery is weak Batteries dying- lights staying on (map lights).  COVID 19- cars sitting for a long period of time and won’t start If you’re not selling batteries then you’re not checking/testing Profitability- 25-35%, labor and sale like tires. AAA won’t change on road for certain cars with batteries in the trunk or under seat etc Thanks to Tom Sciortino and John Armstead for their contribution to the aftermarket Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter   Linked In   Email
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day.
      Broadly helps you automatically request reviews so that your customers can promote your business with just one click.
      When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review.
      Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/carm to learn more.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Mike Gorton, Evans Automotive, Pensacola, FL
      Darin Ode, Ode Auto Repair and Tire, Warren, MI- Darin's goal is to build a successful repair facility built on compassion for customers and employees by treating them like family. He plans on passing his company to its 3rd generation, his stepson Armando. Darin started working in the family business when he was 14 years old.
      Chris Cotton, Auto Fix SOS, Business Coach- Chris Cotton has been in the customer service industry for over 40 years and has been in the auto repair industry for over 25 years. He is a former shop owner that has dedicated his life to helping YOU to get your business where you want it to be and helping you FOCUS on the things that matter to you. Find Chris’ previous episodes HERE.
       
      Key Talking Points
      Tires-33% of the tires coming through your shops need to be replacedKeep the customer in your shop and doing business with you Marketing- advertising on all platforms Communication- ask the customer about their vehicle needs Shop competition and keep their websites queued on the computer for comparative to gain trusts of new customers Margins Tire matrix- mounting/balancing, road hazard Price everything upfront  Starting tire programFocus on your customers first then build on that Process- identifying tires that need to be replaced, DVI, lean on technology to scan tires (tread depth/rotation/alignment) Tool- Tire Profiles about 3K to purchase and will print out a detailed rundown of each tire scanned Road hazard package- 15% off tire purchase is the cost of warranty A small percentage of comebacks- only around 3% of road hazard income is used to support the program Make tire wholesalers compete with each other to find a supplierProduct knowledge to educate customers about the tires, banners/marketing tools, rebates Seamless communication with customer with their tire experience and an update if the tire fits their needs A special thanks to Mike Gorton, Darin Ode and Chris Cotton for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By CarterSD
      Hi all - first time poster here. I’m opening a quick repair / tune up shop in California soon so Im trying to get an idea of what the financials will look like. If I offer the below services when I open, what Product Sales percentages would be reasonable to expect? For example, is assuming ~30% of sales coming from Oil Changes too high? Too low? 
       
      Service Sales % Oil & Filter Change   Transmission Fluid Flush   Cooling System Flush   Brake Fluid Flush   Engine Air Filter Replacement   Cabin Air Filter Replacement   Wiper Blade Replacement   Spark Plug Replacement   Pre-purchase Car Inspection   Car is not starting (inspection)   Check Engine Light is on (inspection) Thank you for any feedback!
      best, 
      Carter
    • By carmcapriotto
      Your weekly broadcast production with the wisdom shared by our guest host and a virtual shop tour. There is a trivia challenge and a special fortune cookie wisdom shared. 
      Guest Host Judi Haglin from Haglin Automotive talking about getting back to basics. Judi’s previous episodes HERE. Virtual Shop Tour by Kenny Wedow from Fine Tuned Auto in Broomfield, CO. Kenny recently built a brand new facility. Kenny’s previous episodes HERE. Trivia Challenge: What do Bentley, Bugatti, Lamborghini, Audi, Ducati, and Porsche have in common? Listen for the fortune cookie wisdom of the week  
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      https://www.youtube.com/watch?v=g-gUZbFLukE&t=305s
       
       
      Scott Pelava is a Certified Master Auto Technician, L-1 Advanced Engine Performance Specialist and ASE-Certified Service Consultant. In 2015 Scott created the Auto Shop Owners Group (ASOG) on Facebook which today has nearly 5,000 members. ASOG has developed into a 501c3 Educational Foundation whose mission is to enable & empower shop owners to learn and grow to provide the best business environment for their customers, employees and themselves. Scott is also very active in his community. He is currently a third term Lonsdale City Council Member, has held numerous leadership positions with Scouts BSA, and is a director of the Lonsdale Chamber of Commerce. Hear Scott’s Previous Episode HERE
      Keith Katz is owner of Quality Service Center in York, PA for the last twenty years and an industry veteran of thirty-seven years. His 7 bay shop has 6 lifts and supports 3 technicians with one service advisor. He is involved with the NAPA Advisory Board and supports the Bridge of Hope organization that helps local homeless mothers find employment and housing for their families.
      He is a member of AASP in Pennsylvania and engages ATI as a support partner. Listen to Keith Katz’s previous episodes HERE.
      Paul Danner, aka ScannerDanner on YouTube clears up the misconception that his name is not “Dan,” which he gets all the time. People think his name is Dan and he added “ner” to rhyme with “Scanner”? He says it is not true and that that it would be really stupid!!!!
      His career in the automotive field started as a junior in high school in 1990. He took two years of auto mechanics in high school, then another two-year program (post-secondary) at Rosedale Technical College in Pittsburgh (where he now teaches). After Rosedale, Paul entered the field and worked full time for about 8 years before coming back to teach at the school. This September 2018, Paul will be starting his 18th year as an automotive instructor. Listen to Paul’s previous episodes HERE.
      Ryan Kooiman joined Standard Motor Products full time as a Technician Training Developer in 2010. Previously he was the lead tech/driveability specialist at a 20 bay independent shop in Michigan. He is the founder of West Michigan Auto Repair Society, chairman of the MI chapter of SAE, has attended numerous ASE test writing workshops. He has appeared on TV shows such as the CBS Early Show and co-hosted Car and Driver Radio along with Road and Track Radio. Ryan brings his years of hands-on experience in the shop to the audience in a manner they can relate to and put to use immediately.
      In early 2013, Ryan was promoted to manager of the Professional Training Seminars training group, overseeing the scheduling and the work of the SMP training staff. In December 2013, Ryan was promoted to Director of Training. In this role, Ryan oversees the operations of the SMP Corporate Training Center in Irving, TX; oversees the operations and development of the Pro Training group, as well as works closely with the Marketing and Product teams at SMP to ensure that their products and promotions are what they need to be for the automotive technician. Check out Ryan’s other episodes HERE.
      Auto Repair in the Decade of the Nineties [THA 217]
      Key Talking Points
      OBD2An evolution of the first on-board diagnostics systems of the 1980s Allowed technicians to find out exactly what was wrong with their car through specific codes accessed by a 16 pin connector Technology/electronic shifting Everyone is afraid of change “Books don’t crash”- adjusting to electronic   Handwritten invoices to electronic- learning customer history and shop management systems Learning foundational principles and true theory Can still be applied today- everyone adapts differently  Has the customer changed? Yes and no Internet- blessing and curse Chat rooms/forums/YouTube- customer’s think they’re educated “I can get that part online,” and saturated market for different quality parts “Spend thousand to save hundred” Looking back New appreciation for today’s technology and progressing forward- working smarter, not harder Many transitions- Example rear-wheel drive to front-wheel drive 2nd generation of vehicles- machinery turned to computer-controlled devices A special thanks to Scott Pelava, Keith Katz, Paul Danner and Ryan Kooiman for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio


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