[Podcast] Unprecedented Times – Covid-19 [Bonus 4]
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.
Talking Points
The too-busy shop trend - sound crazy, but true. Mistake: stop marketing. Busy today does not mean busy tomorrow. Stopping all marketing creates a roller coaster effect Everything is great until one day it isn’t Do you own a business or do you own a job? It’s time to grow up. Never stop marketing; pivot instead. Change messaging to less sales/promotion and more culture Start hiring Focus on brand building Messaging Shift to: More company culture Brand awareness Great Place to work Customer Acquisition Ads Community Relations Social Media SEO Customer Retention Emails Texting Social Media
Thanks to our partner, RepairPal. Visit the Web HERE
How To Get In Touch
Website - https://independentautodieselrepair.com/
Facebook - https://www.facebook.com/IndependentAutoandDieselRepair
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
During Today's episode #103 Why Are You Leaving The Industry? I Talk About:
What’s the Problem? Why Are They leaving? What do we do about it?
Link for the Survey: http://bit.ly/3EVVjSf
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo:
AutoLeap Link: http://bit.ly/3GRgO88
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
940-400-1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
YouTube: https://bit.ly/3ClX0ae
Email Chris: [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
A surprise taping of a tribute to the eight years since starting the service aftermarket’s premier podcast. We also want to express gratitude to the hundreds of guests that have enriched over 1,100 episodes of the collection of Remarkable Results Radio, the Town Hall Academy, and Aftermarket Weekly podcasts. We thank them for sharing their wisdom so we all rise to new levels of success. We will continue to provide the industry's widest range of topics, both in audio and video formats. And along with the 1 ½-year-old Aftermarket Radio Network, we are there for every aftermarket professional to Advance the Aftermarket.
Featuring:
Rena Rennebaum Tracy Capriotto Bill Nalu Chris Cloutier Chris Cotton Clint White Brian Walker Kim Walker Matt Fanslow Aaron Woods Dwayne Myers Cecil Bullard Hunt Demarest Tim Shaffer
Episodes for all Aftermarket Radio Network Shows:
Remarkable Results Radio HERE. This includes the Town Hall Academy, Aftermarket Weekly and CarmCast’s Matt Fanslow HERE. Diagnosing the Aftermarket A to Z Hunt Demarest HERE. Business by the Numbers Chris Cotton HERE. The Weekly Blitz Kim and Brian Walker HERE. The Auto Repair Marketing Podcast
Connect with the show:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
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Buy me a coffee
Important Books
Click to go to the Podcast on Remarkable Results Radio
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