Quantcast
Jump to content


Have your experienced any Goodyear fallout?


Recommended Posts

I do not want to divide our group by introducing a social/political topic but the recent situation that occurred during a Goodyear training session is interesting. I assume most of you are aware but for those that are not this is the condensed version: During an employee training session a Goodyear employee utilized a slide presentation indicating that BLM and LGBT shirts/pins/hats are acceptable while at work but All Lives Matter, Blue Lives Matter, MAGA and other politically affiliated slogans or materials are unacceptable while at work. Another employee took a picture of this training slide, released it to the press and ultimately President Trump retaliated with this Tweet - 

Don’t buy GOODYEAR TIRES - They announced a BAN ON MAGA HATS. Get better tires for far less! (This is what the Radical Left Democrats do. Two can play the same game, and we have to start playing it now!)

Again I do not want to divide us but I am wondering if any of you have been faced with a customer who declined a Goodyear tire purchase because of the above information. In my shop this past Friday a husband and wife came in requesting four new tires with “Anything but Goodyear” as their only requirement. I asked if this restriction was based on a past poor experience with Goodyear tires and they quickly referred to the training slide incident outlined above as being the reason. What have you experienced in your shops?

NOTE - The the husband and wife mentioned above did purchase four Cooper tires from me on Friday for those that are curious.

  • Like 1
Link to comment
Share on other sites



I don't sell tires, but we inspect them, so I'm always recommending tire stores that I trust, 1-2 times daily.  Just Tires (Goodyear rebranded) was my first recommendation.   We no longer recommend Goodyear / JustTires.  I threw away their business cards.

My main give back to the community is being a proud supporter of our Police.  Their work is invaluable and we depend on them.  I give all Police Officers significant deep discounts on their personal vehicles.   We have officers from many local police departments, Texas State Troopers, Texas Rangers, US Marshall's, and so on.  The undercover gang officers are incredible.  They are in the thick of it all the time.   It's probably not safe to rob us during business hours!   Goodyear took a stand against multiple topics on their Diversity Training slide and the anti-police sentiment is not consistent with our values.   It angered me greatly.  Then they double-downed with their non-apology. 

It's a shame that some in our society anti-police.  Without them, we would not have a civil society.  I had one lady come in with a back seat full of freshly cleaned Sheriff uniforms for her husband.  When I asked her about them, she was really nervous and didn't want anyone to know that she was a police family member.  I took good care of her and thanked her for what her family is doing for the community.

I've had a few discussions with police officers on this topic, but none from customers, as I don't sell tires.  I've seen a number of forum posts and videos of shop owners with similar reaction to Goodyear's actions, including one guy taking down their sign and throwing it out.

A bit off topic, but the Dallas DA is not prosecuting the criminals that the police are arresting, so one of the US District Attorneys has designated one or more sections of Dallas to be Federal Protection area (not sure of the terminology).  Then, the folks arrested by the State Troopers in this area are getting charged Federally instead of locally in Dallas.   This means 10-20 years for crimes that might otherwise be lighter sentences at the city / state level.  The Governor / State Troopers / US District Attorney are trying to keep things under control even when the local jurisdictions are showing anti-police sentiment.   Austin is about to be flooded with State Troopers given their defund-the-police actions & discussions.

  • Like 1
Link to comment
Share on other sites

Tire sales only account for 20% of my business. That being said, I immediately put out a marketing piece reminding the public that I have a large selection of Cooper Tires in stock. We love Mastercraft tires! As a rule I stay clear of political topics. Sometimes I think I’m weak because I fear taking a stand professionally. I watched the video of the Goodyear dealer removing his sign and was almost jealous of his confidence and conviction. As small business owners we know the risk he took.  
 

  • Like 2
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class The power of unity and shared purpose. Automotive industry professionals from Buffalo, New York, discuss their independent networking group's evolution and impact. They emphasize the importance of continuous learning, support, and the benefits of a collective approach to improving their businesses and the industry. The group's resilience during the COVID-19 pandemic and its commitment to education and community involvement are also highlighted. Paul Henderson, CSR, NAPA Auto Care. Jim Fleischman, Automotive Alley, Arcade, and Marilla, NY. Jim’s previous episodes HERE. Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE. Show Notes
      The impetus of the independent networking group (00:00:01) The origin and purpose of the group, including its initial formation and goals. Involvement of vendors in the group (00:03:07) The role of vendors in the group, criteria for their involvement, and the value they bring to the meetings. Impact of the group during the COVID-19 pandemic (00:06:31) How the group navigated through challenges, including vendor support and sharing of ideas during the pandemic. Positive changes and learning experiences among the members (00:14:03) The growth, learning, and positive changes experienced by the members, including the supportive nature and the development of a strong network. Leadership roles within the group (00:19:25) Tom's role as the go-to person, collaboration among leaders, and the importance of sharing ideas. Networking and visiting other shops (00:21:14) Importance of networking, visiting other shops, and the supportive nature of the group. Group dynamics and collaboration (00:22:34) The group's impact, the importance of being serious about participation, and the positive relationships formed. Supporting and collaborating with other shops (00:24:27) Collaboration among shops, sharing information, and supporting each other. Education and involvement with schools (00:29:20) Engagement with schools, internships, and creating opportunities for students. Vision for the future of the group (00:31:27) Long-term vision for the group, potential scholarships, and growth into a statewide organization. Organic opportunities and support within the group (00:33:46) Organic opportunities for members, support, and collaboration within the group. Sharing Valuable Information (00:36:34) Emphasis on the group's commitment to sharing valuable information, the diverse experience in the room, and the goal to motivate other independents. Evolving Opportunity (00:39:07) Encouragement for involvement and evolution, including the inclusion of vendors and the focus on education and teamwork in the group. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                                  
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 166 - Automotive Training Failures With Dominick Marquez
    • By Changing The Industry
      Local Elections Matter The Most #podcast #automotivebusiness #carrepair #autorepairbusiness
    • By carmcapriotto
      Thanks to our Partner, NAPA Auto Care Chris Duffy, Production and Training Manager at AutoStream Car Care, to discuss the company's commitment to training and developing their technicians across nine Maryland locations. Duffy highlights the challenges of technician reluctance towards training and the strategies to encourage participation while respecting personal commitments. The conversation also covers the use of training platforms, the significance of certifications, and the fostering of a continuous learning culture within the automotive industry. Chris Duffy, Production and Training Manager, AutoStream Car Care Center, 9 locations, Maryland. Show Notes
      Becoming a Trainer (00:01:40) Chris Duffy discusses his transition to becoming a trainer within the company and the importance of internal training. Internal Training and Culture (00:03:08) The importance of internal training and the company's culture of teamwork and growth are discussed. Assessment and Targeted Training (00:08:06) The use of assessments to identify specific training needs for technicians and the benefits of targeted training are highlighted. Building Training Resumes (00:12:24) The importance of building training resumes for technicians and incorporating it into the company's training tools is discussed. External Training Resources (00:14:59) The utilization of external trainers and localized training programs, including partnerships with organizations like NAPA, is highlighted. The importance of being in the shop (00:17:36) Carm and Chris discuss the significance of being present in the shop to understand the needs of the staff. Culture of learning (00:18:42) They talk about the importance of fostering a culture of learning and addressing the reasons why employees may resist training. Balancing work and training (00:19:30) The discussion centers on finding ways to accommodate employees' personal commitments while ensuring they receive necessary training. Utilizing training resources (00:23:09) Chris explains how he utilizes training resources and documentation to support internal training efforts. Encouraging knowledge sharing (00:25:20) The conversation revolves around encouraging employees to share valuable information and techniques with the team. Gamification and competition (00:30:12) The potential for gamification in training assessments and the friendly competition it can create among employees is explored. Career pathing and retention (00:32:32) Chris explains the approach to career pathing and retention, focusing on tailored training and mentorship for employees seeking to advance their skills. The importance of certifications (00:35:08) Discussion on the significance of certifications and the promotion of certified technicians within the company. Culture of learning at AutoStream (00:36:28) Emphasizing the culture of learning and the pride in displaying certifications on the walls of the company. Leadership in building a training culture (00:36:53) Acknowledgment of the leadership role in developing a strong training culture and the potential impact on any size of shop.
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections  
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching Industry shop owners discuss the challenges and strategies of opening and managing a second location. They explore the motivations behind opening additional shops, touching on wealth building, seeking new challenges, and planning for retirement. Carl Hutchinson emphasizes the importance of providing a growth path and career opportunities to attract and train the next generation of industry professionals. The conversation highlights the complexities of scaling a business and the need for strong leadership, financial planning, and a commitment to developing talent within the industry. Carl Hutchinson, Complete Automotive, 2 locations, Springfield, MO. Listen to Carl’s previous episodes HERE Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Jim Fleischman, Automotive Alley, 2 locations, Arcade and Marilla, NY. Listen to Jim’s previous episodes HERE.
      Behind the Scenes: New Shop Retrofit/Remodel with Carl Hutchinson [CC 097]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc097/ Store two considerations (00:01:01) Discussion on the importance and reasons for opening a second store, including financing and marketing efforts. Finding the second location (00:02:52) Panelists share their experiences in finding and choosing the location for their second store. Preparation and challenges (00:09:33) Challenges and preparations for operating a second location, including policies, procedures, and staffing. Systemizing and structuring (00:12:29) The importance of systemizing and structuring operations for a second location, as well as the challenges and preparations involved. Transition and training (00:15:14) Discussion on transitioning and training staff for a new location, including the use of a shop management system. Reflection and passion (00:17:32) Reflecting on the passion and effort required to start and grow a business, including the challenges of expanding to multiple locations. Store Number Two Challenges (00:17:56) Challenges of opening a second store, losing customers, ordering parts, and managing separate entities. Inventory and Supplies (00:20:14) Challenges in stocking inventory and supplies for a new store, unexpected expenses, and the importance of thorough planning. Financing and Cash Flow (00:24:43) Discussion on financing options, including seller financing, bank loans, and personal investment, and the impact of COVID-19. People Problems and Leadership (00:29:17) Dealing with turnover, hiring challenges, and the importance of finding the right people for leadership roles. Grooming and Growing Store Two (00:32:45) Balancing time and effort between store two and store one, empowering vice presidents, and the changing role of the company president. Building an MSO (00:34:48) Discussion on the motivations for building a multi-shop operation, including retirement planning, challenges, and personal growth. Creating Career Paths (00:41:26) The importance of creating a career path for the younger generation, fast-tracking growth, and training and educating employees. Valuing and Acquiring Businesses (00:47:31) Challenges in valuing and acquiring businesses, including the impact of market competition and the importance of assessing profitability. Equipment and Location Considerations (00:49:29) Discussion on starting from scratch, acquiring equipment, and the significance of location and infrastructure.
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections            
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...