By Elite Worldwide Inc.
· When? December 3-5, 2020
· What? Online 3-Day Event + 6 Months of Coaching
· How? Call (800) 204-3548 to enroll
· Enrollment Deadline: November 20, 2020
The Elite Masters Program offers 3 days of intensive sales training, followed by 6 months of sales coaching to ensure that your shop sees permanent results.
All training and coaching is delivered by Ratchet & Wrench All-Star Award winner Jen Monclus, and has been proven to increase sales by an AVERAGE of $10,750 per month after the training!
Better yet, this is a rare opportunity for your advisors to receive the initial 3 days of training online, so you can save on travel and hotel expenses.
This is your last chance to enroll in the course beginning Dec 3-5, so to reserve your advisor's spot, just give us a call at 800-204-3548 or click below to learn more.
About our Masters Program
HYANNIS – Proponents of Question 1 on the November 3 ballot say that independent auto repair businesses need access to data collected by cars in order to fix vehicles, while opponents say that Question 1 could risk owner’s personal data as well as safety.
If Question 1 is approved, cars 2022 model or newer must be equipped by manufacturers with a standardized, open access platform that would allow auto repair shops to wirelessly access mechanical data using a smartphone-based app with owner’s permission.
Currently, telematics data generated by sensors in the cars is transmitted to servers only the automakers can access.
Supporters of Question 1 say that the telematics data only being available to the manufacturer means car owners must take the car to its original automaker to receive service and make repairs, diminishing consumer choice in where they can take their cars.
“If a person goes out and buys a car, they should own the data that enables that car to be fixed, and they should be able to choose where they want the car fixed. If shops like mine don’t have that information, then we can’t fix the car, which kind of forces someone to go to a place where they don’t want to go,” said Robert Wallace, President and Treasurer of Cape Tire and supporter of Question 1.
Wallace said that the limits on customer choice on where they can receive service for their car will lead to a monopolization of the industry by car manufacturers, with a rise in prices and a drop in quality service.
Wallace said that he and other supporters would be willing to purchase the data, similar to how the auto repair shops already purchase parts, and that they are not requesting that the data be made available for free.
“We’re willing to pay for it, we just want the information to keep our customers rolling.”
Conor Yunits, spokesperson for the Coalition for Safe and Secure Data which opposes Question 1, said that the issue of telematics is already covered under the right-to-repair-law that was introduced in 2013.
“It specifically says that any information necessary to diagnose and repair a vehicle that is provided to dealer repair shops and only available through telematics must be made available to local repair shops. This is already covered,” said Yunits.
Yunits said that currently data is only sent to secure servers owned by manufacturers, then to repair shops or customers through secure systems developed with the automaker.
According to Yunits, Question 1 would prevent manufacturers from being a part of the development process of security systems and apps that share the information in the future, sacrificing a layer of security for consumers.
Yunits also said that Question 1 unnecessarily risks owners’ personal data by creating opportunities for bad actors outside as well as inside repair shops to access personal data wirelessly.
While mechanics or others may be able to intercept and use the data for malicious purposes, Wallace said that is a risk that comes with a lot of modern technology, such as cellphones and other smart devices that collect data on their users, and that it is up to the customer to decide whether they want to take that risk.
Yunits also said that Question 1 would also force car manufacturers to comply with an unrealistic timetable which would be impossible to do in a safe and effective manner, with new requirements that would be enforced as early as January 2021.
By Joe Marconi
What Your Customers Want to Tell You…But Don’t
Auto shop owners and managers:
Join us for a free webinar series and learn firsthand what actual customers think about the auto repair experience.
To learn more about the online event and to register, click the link below:
By Elite Worldwide Inc.
Keep Your Shop's Summer Momentum Going!
Elite's Supercharge Your Shop, a series of 4 live online courses for shop owners, starts Sept 14th!
Learn to master your shop's numbers, recruit the top techs & advisors, maximize employee productivity, fill up your bays with your ideal customers and more!
These live online courses will be taught by industry superstars Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners, so everything you'll learn has been proven to generate extraordinary real world results!
You have the option to either enroll in the whole Supercharge Your Shop course series, or pick and choose the individual courses that will help your shop the most. Here's the course schedule:
Sept 14-15 - Mastering Your Shop's Numbers and Cost Control
Sept 16-17 - Hiring America's Top Techs & Advisors
Sept 21-22 - Maximizing Employee Morale, Productivity and Profits
Sept 23-24 - Filling Up Your Service Bays with the Ideal Customers
To enroll in the complete series of these 4 live online courses, just visit our Supercharge Your Shop Page to reserve one of our last openings!
By Joe Marconi
We, automotive shop owners of America, must take the opportunity of a lifetime and turn it into a bunch of success stories. What opportunity? Look around you. The world is in turmoil. COVID-19, social unrest, uncertainty about the presidential election, the economy, how are we going to get out kids back to school, on and on and on.
While the world is spiraling out of control, we have the power to make big changes to our auto repair shops. And it can all be positive!
First, the average age of a car in the U.S. is about 12 years old, attaining well over 200k on the clock.
Second, Uber, taxis and limo companies are suffering. Guess why?
Third, the motoring public in the foreseeable future will be traveling by car, taking road trips like they have never did before.
Fourth, the roads are packed with motor vehicles, as more and more people prefer their own car as their primary means of transportation.
Fifth, as the cars get older and older, more of them will be out of factory warranty.
Sixth, independent auto repair shops have a vast amount of training, resources and replacement parts.
Seventh, the overwhelming majority of cars being build and sold today are still internal combustion engine powered cars. If you factor in the expected average age of car these days, we can safely bet that those gas engine cars being sold today will still be on the road in 2033 and beyond!
Eight, You need more? That's not enough!
Get your plan in place. Get your prices in line with making a profit. Don't give anything away anymore (I am mostly referring to checking, testing, diags of any sort!) Offer world class customer service. Be a leader of your employees. Show the world what you are made of!
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By Joe Marconi
Due to COVID-19, many repair shops experienced a severe economic downturn, some with a drop in sales over 50%. Without a strong cash reserve and/or SBA funding help, many shops would have gone under.
My 40 years as a shop owner has taught me to always have a cash reserve. However, never would I have ever imagined a downturn like the one with COVID-19.
So, how do we plan for the next financial crisis. And, it will happen. Perhaps not as bad as the the virus crisis, but it will happen.
Here are a few things to consider: Have a separate, and hard to access, cash reserve bank account that has least two months of expenses. Also, secure a line of credit for at least one to two months of expenses. Also, know your numbers, keep payroll in line, and make sure your prices are fair to you too, not just your customers. Keep in good standing with all your vendors and keep your credit score high!
The bottom line here, is truly the bottom line. To weather the next financial downturn, you need a strong balance sheet and net profit to the bottom line.
What other strategies are you considering or implementing?
By Joe Marconi
A ride to the Mall with my wife today (yes, I went to the Mall, got a problem?) gave me assurance that things are really getting back to normal. The stores were full, the roads were packed and expect for the masks people are wearing, you would think it's just another ordinary summer weekend!
By Elite Worldwide Inc.
Although COVID-19 has brought our industry plenty of challenges, it has also taught us a valuable lesson. Many of us have seen a drop in our car counts, but have simultaneously witnessed an increase in our AROs and happier customers. These slower days give us the opportunity to spend more time with each and every individual and vehicle that enters our shop, yielding positive results for both our business and our customers.
From this point forward, in order to maximize every single opportunity at your shop, I recommend you implement the following three items.
First, I recommend you hold a meeting with your employees as soon as possible and make sure they know that each vehicle that comes in should be properly, professionally and ethically inspected. Make sure they also know that everything should be documented.
Next, it’s important that every single customer that enters your facility gets full disclosure on what is going on with their vehicle. This includes what needs to be done now, what should be done in the near future, and what may need to happen in the long run.
Lastly, make sure that everyone in your company believes in all of your products and services. When a tech or advisor is on the phone with a customer, they must truly believe in their recommendations in order to really get through to that customer. The customer will be far more likely to listen if they know the recommendations are coming from a place of honesty and care.
If you can implement the three items above, not only will you see sales go up, but you will have happier customers as well. I can assure you that the more time you spend on each vehicle and with each customer, the more successful you will be.
For additional help making the most of your shop’s opportunities, visit the Elite website or call 800-204-3548.
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By Joe Marconi
Whatever your normal advertising and marketing strategy is, now is the time to tone down call to action advertising and promotions and communicate your brand to your community. In times of crisis, it’s crucial that your customers and community know what you stand for and there to help if at all possible.
Contact your customers by phone, email, text, etc. Not to sell them anything, but to ask if they are ok. Let them know that you are thinking about them. Connect with them emotionally, like a friend or family member would.
For many shops across this great nation, there will be significant sales drops. With the new financial package, there will be help on the way. Contact your accountant, payroll company, financial advisor, bank rep and find out about the help that is coming your way.
We will get through this together.