Quantcast
Jump to content


    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.

Recommended Posts

Years back we never considered the car dealer a threat. But today it's different.  After the great recession, the dealers that survived understand that in order to thrive they need one thing….the independent aftermarket consumer.  In other words, your customers. 

New car dealers today are more competitive, their customer service has improved, they make a big deal at the time of the sale to get that customer back to the dealer for service, and they are very proactive with giving away oil changes and selling maintenance packages.

Your customer may be loyal, but under the spell of very convincing salesperson, a new car buyer just might cross over to the dark side.

What are you doing to retain your customers?

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By Joe Marconi
      What are the 4 words I'm tired of?  "It's a leased car"
      I don't know about you, we don't fold when someone says to us that they are driving a leased car.  No matter if you own your car or lease it, the car has to be safe for the road and for the occupants. 
      They other day, a customer told my service advisor, "I don't believe in ever changing the Cabin Air filter, it's a lease car and leave it alone." My service advisor replied, "Sir, can I at least remove the dead mouse from the filter?"  (See photo below)
      Lesson: You got to point out the WHY!  
      And yes, he not only authorized the cabin filter, but also paid us to remove the blower motor to clean it out and completely sanitize the car. 
      How do you handle customers that tell you, "It's a leased car"

    • By Joe Marconi
      I know it's not going to be Back to School as usual this year, but there will be increased traffic on the road as more people perform school-related errands.  It's your obligation to your customers and the community to make sure the roads are safe.
      Many people have neglected their cars the past few months, making a lot of opportunity for your shop.  
      Get your Fall/Back to School marketing plan in place today!
      Want to share ideas?  Even Better! 

       
    • By Joe Marconi
      Today is the first day of summer, and we are still dealing with the dreaded COVID-19.  However, there are positive indicators that business will be better than expected this summer.  People will be taking more road trips, will avoid airplanes, trains and Ubers and will take to the roads in record numbers.
      Gear up for a great summer and look for opportunity with each vehicle visit.  Perform those multipoints as if your business depends on it….why?....Because it does!
      We have a lot to be thankful for. Keep positive, be a leader and thrive!
       
    • By Joe Marconi
      For many of us, it's been a wild ride the past few months. We had to take care of everything, making tough decisions, dealing with banks and the SBA and running the shop from the trenches. But, with things looking better each day, it’s time that we get back into the role of building and operating the company. 
      For many, the COVID-19 crisis is far from over.  However, the sooner we begin to adjust and build for the future, the better off we will be.
      Shop Owners are among the hardest working people on the planet. We find ways to get through the most difficult situations. I have no doubt that the lesson’s learned from this crisis will make us stronger and more successful.
    • By Elite Worldwide Inc.
      By Bob Cooper
       
      During difficult times like these it's important to look for creative ways to keep your shop's name in the minds of your community members. Here are 3 easy-to-implement tips that will help your shop build its brand recognition in today's climate. 
       
      1. If you have a shuttle or any type of vehicle that features the name of your shop, it's important to get that vehicle out in your community. There are plenty of charitable organizations you could partner with that may need delivery assistance, such as Meals on Wheels. You could also provide a shuttle service for local retirement homes and any other group that may need assistance getting around your community, or you could even deliver groceries or household items to these groups. Getting your business's name out there and helping your community will certainly help people remember your shop.
       
      2. Host an online course for people who are currently stuck at home. One specific idea is to host an online car care clinic for new drivers, teaching them things like how to maintain a car, how to deal with a flat tire, how to read and use their car's owner manual, and other similar topics. Not only will this help them learn vital information, but it will give them an indoor activity to focus their attention on, which I'm sure their parents will thank you for. 
       
      3. Now more than ever, it's important to have the right attitude each day. This is crucial not only for your own well-being, but for the well-being of everyone around you. A positive outlook will permeate throughout your staff and your community, and show people the type of business you have; one that views each day as a new opportunity to build a wonderful life and a wonderful company. 
       
      For additional help building a more successful auto repair business, feel free to give us a call at 800-204-3548 or visit the Elite website. 

      View full article


  • Similar Tagged Content

    • By Joe Marconi
      This has been a record year for automotive factory recalls. Some 40 million cars have been recalled already. And while we would assume that this would have a negative impact on new car dealers, the increased traffic to the dealers has actually helped dealers with new car sales. Below is link for to an interesting article in Aftermarket Business.
       
      I wonder how this strategy can be used to our benefit?
       
      http://www.searchautoparts.com/aftermarket-business/market-trend-analysis/dealers-look-build-customer-relationships-auto-recalls?cid=95879
  • AutoShopOwner Sponsors



×
×
  • Create New...