Quantcast
Jump to content


Goodyear exiting the repair business


bantar

Recommended Posts

It seems that Goodyear corporate stores are changing their business model from Tire and Repair Service centers to strictly tires.   The franchise stores are free to continue their old business model.    Around here, the corporate stores are going to close down on January 27 for 2-3 weeks for a major remodel and possibly? rebranding.   They will sell tires and do alignments, but will not be able to align if they need repair parts.   I've not seen any official statements on this, so I don't really know more than the scuttlebutt.

It looks like Hunter will have a great year this year as a result.  I saw a brand new Hunter Revolution tire machine in one of the local stores already.

I stand to benefit from this change as we may see some of their repair business.   Since I don't sell tires, I'm not a Goodyear competitor, which allows them to safely refer repair business to us.   Almost everyone else around here sells tires.   We refer quite a few folks to tire-only stores, so Goodyear will now be on my referral list.

Link to comment
Share on other sites



On 12/12/2018 at 6:55 PM, bantar said:

It seems that Goodyear corporate stores are changing their business model from Tire and Repair Service centers to strictly tires.   The franchise stores are free to continue their old business model.    Around here, the corporate stores are going to close down on January 27 for 2-3 weeks for a major remodel and possibly? rebranding.   They will sell tires and do alignments, but will not be able to align if they need repair parts.   I've not seen any official statements on this, so I don't really know more than the scuttlebutt.

It looks like Hunter will have a great year this year as a result.  I saw a brand new Hunter Revolution tire machine in one of the local stores already.

I stand to benefit from this change as we may see some of their repair business.   Since I don't sell tires, I'm not a Goodyear competitor, which allows them to safely refer repair business to us.   Almost everyone else around here sells tires.   We refer quite a few folks to tire-only stores, so Goodyear will now be on my referral list.

Don't think this is true. The guys that bought my shop are primarily Goodyear and they haven't heard anything like this. Maybe getting confused with the Goodyear "Just Tires" concept where there will be retail storefronts that look like a phone store and do no installation. You go there and buy the tires and then set an appointment up to get them installed at a company store or Goodyear independent.

Link to comment
Share on other sites

As best I can tell, this is indeed happening.   Sources are all unofficial, so reliability / quality of the information is suspect.    With such a big change, I was sure that I would find news articles noting this.   It looks like they are doing a good job of keeping it quiet for the big reveal.   Once the employees were told that their jobs are being terminated or altered, the news started to leak out.

Since hearing the news, I've popped in and spoken with some of the managers that I know in corporate stores.   And, at least one has a sign posted on his front door for their remodel.  They have already laid out severance plans to technicians and have dealers calling asking for technician referrals.   They have a plan to refer out warranty work to nearby franchise stores.   I don't see this being akin to the Just Tires concept as these are large 10-12 bay stores.    Some stores have already received new equipment and some are expecting it soon.

I don't see this as gloom and doom.  It appears to be a business strategy change.   I wish them well.   My goal is simply staying abreast of what they are doing as it may impact our operation.    I waited for a while after hearing of the changes before posting this because I'm not a reliable / in-the-know source.   Now that it's an open secret.... and no information here, I'm sharing what I've heard.

Link to comment
Share on other sites

  • 1 month later...

Indeed, the corporate Goodyear stores are changing brand to JustTires.   I've attached a recent picture of a local store.  I think it should be opening pretty soon.    @tyrguythought JustTires might be a retail sales front only, but it's a full-fledged tire store.  The stores are being completely remodeled and are getting new tire equipment and will keep their alignment racks.    Google maps shows the Goodyear locations as permanently closed.  It appears that they've not rolled out their online presence just yet and no advertising yet either.  https://www.justtires.com/  shows to be a Goodyear business, but there is only one store and it's in Waco.  This store is selling more than just tires, so it's a bit confusing given their branding.   I hear (rumors as I have no real info) that the Dallas stores will only be selling tires and performing alignments.   They will not install adjustment parts on an alignment nor will they replace wear items such as control arms, struts, etc.   The alignment will only adjust what is adjustable or they will refer them away.

And a bit of a rant, a "customer" added one location to Google Maps and gave it a 1 star review!   Likely this was for not being open when she tried to visit the old Goodyear location. 

Just Tires 2.jpg

  • Like 1
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         5
      Typically, when productivity suffers, the shop owner or manager directs their attention to the technicians. Are they doing all they can do to maintain high billable hours? Are they as efficient as they can be?  Is there time being wasted throughout the technician’s day? 
      All these reasons factor into production problems, but before we point fingers at the technicians, let’s consider a few other factors.
      Are estimates being written properly? Are labor testing and inspections being billed out correctly? Are you charging enough for testing and inspecting, especially for highly specialized electrical, on-board computer issues, and other complex drivability work?  Is there a clear workflow process everyone follows that details every step from the write-up to vehicle delivery? Do you track comebacks, and is that affecting production?  Is the shop layout not conducive to high production? For example, is it unorganized, where shop tools, technical information, and equipment are not easily accessible to every technician?  Are you charging the correct labor rate and allowing for variables such as rust, vehicle age, and the fact that most labor guides are wrong? Also, is there effective communication between the tech and the service advisor to ensure that extra labor time is accounted for and billed to the customer? These are a few of the top reasons for low productivity problems. There are others, but the main point is to look at the entire operation. Productivity is a team effort.  Blaming the techs or other staff members does not get to the root cause in most cases.
      Maintaining adequate production levels is the responsibility of management to create the processes that will lead to high production while holding everyone accountable. 
  • Similar Topics

    • By carmcapriotto
      On Record with Rob Merwin with an update to the Right to Repair Act in 2023 and a recent John Deere agreement.
      Rob Merwin, Publisher, Aftermarket Matters. Rob’s previous episodes HERE Show Notes:  
      Right to Repair legislation- consumer issue New Congress- best chance for 2023 and 2024 to get national Right to Repair legislation passed Repairact.com  70% of vehicles are out of warranty OE’s want to control the parts and parts distribution John Deer agreement- sharing repair information, nonbinding, why now? NASTF- working with OEM
      Thanks to our Partner Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
      Connect with the Podcast:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
       


      Click to go to the Podcast on Remarkable Results Radio
    • By bantar
      By Hunt Demarest.    I heard about this guy, but only vaguely.  He was on my eventual to-listen-to list, but it hadn't bubbled up.  Who wants to listen to an accounting podcast????    Well, the timing was right and I saw a new Podcast entitled "Accounting for Internal and Warranty Work".  I listened and was pleasantly surprised.   First, a shout-out to Hunt.  He's not boring.  This is very important as I normally listen to these while commuting.  I don't want to fall asleep while driving!  He's likeable, and he covers his subjects quite well    After listening to this podcast, I immediately revamped my Warranty Work accounting method.   I know knew WHY it was important to follow his process for dealing with warranty work.  Previously, we just ate the costs and didn't document them religiously.   I spent the time to fix up all of 2022 with some correcting journal entries.
      His CPA firm focuses on auto-shops.  It seems that he is crowd-sourcing his topics by asking for topics or creating topics from frequently asked questions.  There was a podcast on advertising.  How much should you spend?  Is zero enough?  Is 100K monthly enough?   There was another on Tax Tips and common questions, such as "Can I pay for my goomah with business funds?"  (OK, not really, but you get the picture).  Where are the legal boundaries with taxes?  What qualifies and what doesn't?  Is accelerated depreciation best?
      TLDR:  Great podcast.  Not boring, in spite of being accounting.  Auto Shop focused.   I recommend that you listen.
    • By carmcapriotto
      This week Hunt talks about incentivizing key employees with profit sharing and how to hold them accountable for the overall company and its profits. 
      How to motivate key employees to think like owners Pros and cons of giving key employees minority ownership What are alternative options for incentivization? Caveats for expansion and/or quick growth   
      The Show is sponsored by:
       
      Shop-Ware on the web at getshopware.com
      NAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.com
      Hunt Demarest, CPA
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online : www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book : Download Here
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Talking Points
      Kathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh RepairPal is setting/ limiting what prices I can charge to my customers with their estimator. I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth. Online customers like the ones that come through RepairPal are just annoying price shoppers. I have a relationship with my local CarMax store, so I don’t need RepairPal’s help. Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count.  
      Kathleen Bio:
       
      Kathleen Long, Chief Revenue Officer
      Kathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development & strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women.  She has been described by some as the literal voice of the company and has a laugh that once set off glass break alarms in a conference room.
      Kathleen holds a degree in General Studies and Philosophy from the University of Nevada, Reno.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Thanks to our partner, RepairPal. Visit the Web HERE
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      This week, Hunt talks about ROI (return on investment) and how to use it in your day-to-day decisions.
      • What is ROI, and how can you calculate it?
      • How does time relate to ROI and can your decision be changed based on time even if ROI is the same?
      • How does your involvement in an investment dictate what the ROI has to be to make it a prudent choice?
      • How can you use ROI to make day-to-day decisions in your business and personal life?
      The Show is sponsored by:
      Shop-Ware on the web at getshopware.com
      NAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.com
      Hunt Demarest, CPA
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online : www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book : Download Here
      Click to go to the Podcast on Remarkable Results Radio


  • By nptrb, in Automotive Industry,

    By nptrb, in Automotive Industry,

  • Our Sponsors



×
×
  • Create New...