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Hello ladies and gentlemen of the AutoShopOwner community. I am new to this forum but have almost 8 years of professional automotive industry knowledge and know-how. Although new to this forum and progressing toward the ownership of my shop (started the bank process last week) I look forward to flipping though this forum and hopefully making some great friends in the community and learning what I can. I come from Fixed Operations management and have received a couple of accolades from manufacturers (foreign and domestic)  and publications. I wont post any public information on this forum until the day I leave my current employment for fear of being terminated by them. This next comment is not to sound cocky or over confident in myself or my ability but I know that they would fear that I would take my pick of their techs, advisors, and a large customer base and for that terminate me at their earliest convenience.  added note, if you work for a dealership now I will show you how to put over $100,000 on your gross profit annually without cutting pay or expenses. Not here to advertise that just want to help the world around me. 

First questions I would have for anyone:

lease or purchase a building?

Stand alone or row (contiguous)?

DMS or invoicing software used?

Labor rate (understand that location is a major factor)?

Mitchell or Alldata?

Bays per Tech? (mechanical)

Square footage of shop area?

average parts markup in your store?

average gross per tech? (1mo)

with a wife and two Kids would you leave a good job to chase your dream?

What is your google star ranking?

How many customer/cars a day?

Hours of operation? 

do you do SEM / SEO? 

what type of marketing do you do? 

any other advise? 


Thank you all, not sure if anyone will play 20 questions but I am really curious of what everyone's opinions. My goal and probably everyones goal is to walk into day 1 with a clear understanding of what needs to happen over the first couple of months to make things happen. If anyone has any questions for me I would be happy to answer them. I understand that I am as novice to the independent world as I could possibly be, I do however know dealership fixed operations very well and am only perusing this as it has been a dream of mine and I need to take this leap of faith to fulfill my personal goals in life. 


Cheers, good on ya, and lets rock this thing! 

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Welcome DannyFSA! Great to meet you! You did the "20 questions" thing, so I'll do my best. How's that? 

1)with a wife and two Kids would you leave a good job to chase your dream?
That's a difficult one - and really - only you can answer. The one thing that I can assure you is that you've got to have some BALANCE. Just like good music - it's good because of the "breaks" in between. 

2) What is your google star ranking?
What's yours? Ha! That's one thing you MUST work on - get more (as many) customer review as you can.

3) do you do SEM / SEO?
Another tuff question. In so many cases, shop owners I work with don't (typically) have a lot of success with actively marketing (like Google Adwords) Seems the cost is just so hard to recover. But the good news is you can do it without these high costs if you can figure out how to Stand out in Your Market - well, without wearing a chicken suit, right?

4) any other advise? 
Lots! Start with being sure you maintain your BIGGEST ASSET - Your Customer List. Without customers - you've got NOTHING! They are your biggest asset. Then join me on YouTube where I share tips, tricks and hacks to grow your car count, income and profits!

Hope this helps!
Matthew Lee
"The Car Count Fixer"



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  • Have you checked out Joe's Latest Blog?

         1 comment
      I am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
      For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
      When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
      One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
      While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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