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Supertech website

Mike Deciantis

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Hi Mike, I took a quick peak at your site. Looks like a wordpress site. What are you looking at redoing? On a quick look, there are a few updates I would make.

  1. move it over to https://
  2. add more h1,h2,h3, etc tags within the pages
  3. clean up some of the html

Are you doing this yourself or is Automated Marketing Group listed in the footer managing this for you? 

Mobile is good, but some of the white text in front of the yellow drowns out a little. I personally prefer the logo more on top and in the header as the first thing the customer sees above the fold. I would make the header darker and move your logo up. Mobile and tablet below.


Pages look well linked and you have a good reviews page. What type of traffic/feedback are you getting on your site?

Would the second site be the same business name?

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It looks like you've already taken @Alex's advice and changed the font colors. Or at least it appears to now be white in Chrome, Firefox, and Android browsers.

Of course, I would suggest adding 'Call or Text' wherever you list your number and make them clickable on the mobile version. I found out that the number itself is clickable, but it's not obvious.

Clearly, a goal of your website, Facebook page and other marketing materials is to encourage visitors to initiate contact. Making that as easy and frictionless as possible will result in more inquires and more business!



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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
      Typically, when productivity suffers, the shop owner or manager directs their attention to the technicians. Are they doing all they can do to maintain high billable hours? Are they as efficient as they can be?  Is there time being wasted throughout the technician’s day? 
      All these reasons factor into production problems, but before we point fingers at the technicians, let’s consider a few other factors.
      Are estimates being written properly? Are labor testing and inspections being billed out correctly? Are you charging enough for testing and inspecting, especially for highly specialized electrical, on-board computer issues, and other complex drivability work?  Is there a clear workflow process everyone follows that details every step from the write-up to vehicle delivery? Do you track comebacks, and is that affecting production?  Is the shop layout not conducive to high production? For example, is it unorganized, where shop tools, technical information, and equipment are not easily accessible to every technician?  Are you charging the correct labor rate and allowing for variables such as rust, vehicle age, and the fact that most labor guides are wrong? Also, is there effective communication between the tech and the service advisor to ensure that extra labor time is accounted for and billed to the customer? These are a few of the top reasons for low productivity problems. There are others, but the main point is to look at the entire operation. Productivity is a team effort.  Blaming the techs or other staff members does not get to the root cause in most cases.
      Maintaining adequate production levels is the responsibility of management to create the processes that will lead to high production while holding everyone accountable. 
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