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Supertech website


Mike Deciantis

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Hi Mike, I took a quick peak at your site. Looks like a wordpress site. What are you looking at redoing? On a quick look, there are a few updates I would make.

  1. move it over to https://
  2. add more h1,h2,h3, etc tags within the pages
  3. clean up some of the html

Are you doing this yourself or is Automated Marketing Group listed in the footer managing this for you? 

Mobile is good, but some of the white text in front of the yellow drowns out a little. I personally prefer the logo more on top and in the header as the first thing the customer sees above the fold. I would make the header darker and move your logo up. Mobile and tablet below.

image.png

Pages look well linked and you have a good reviews page. What type of traffic/feedback are you getting on your site?

Would the second site be the same business name?

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It looks like you've already taken @Alex's advice and changed the font colors. Or at least it appears to now be white in Chrome, Firefox, and Android browsers.

Of course, I would suggest adding 'Call or Text' wherever you list your number and make them clickable on the mobile version. I found out that the number itself is clickable, but it's not obvious.

Clearly, a goal of your website, Facebook page and other marketing materials is to encourage visitors to initiate contact. Making that as easy and frictionless as possible will result in more inquires and more business!

image.png.a382b9ddf0616c60548dfbee96b9892f.png

 

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  • Have you checked out Joe's Latest Blog?

         1 comment
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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