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Mike Deciantis

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Incfile.com


Incfile.com


Incfile.com

Hi Mike, I took a quick peak at your site. Looks like a wordpress site. What are you looking at redoing? On a quick look, there are a few updates I would make.

  1. move it over to https://
  2. add more h1,h2,h3, etc tags within the pages
  3. clean up some of the html

Are you doing this yourself or is Automated Marketing Group listed in the footer managing this for you? 

Mobile is good, but some of the white text in front of the yellow drowns out a little. I personally prefer the logo more on top and in the header as the first thing the customer sees above the fold. I would make the header darker and move your logo up. Mobile and tablet below.

image.png

Pages look well linked and you have a good reviews page. What type of traffic/feedback are you getting on your site?

Would the second site be the same business name?

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It looks like you've already taken @Alex's advice and changed the font colors. Or at least it appears to now be white in Chrome, Firefox, and Android browsers.

Of course, I would suggest adding 'Call or Text' wherever you list your number and make them clickable on the mobile version. I found out that the number itself is clickable, but it's not obvious.

Clearly, a goal of your website, Facebook page and other marketing materials is to encourage visitors to initiate contact. Making that as easy and frictionless as possible will result in more inquires and more business!

image.png.a382b9ddf0616c60548dfbee96b9892f.png

 

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  • Have you checked out Joe's Latest Blog?

         0 comments
      Auto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
      But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
      Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
      Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
      Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
      The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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