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www.coloniaauto.com


Gavilan

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Congrats on the new shop! 

  • Looks like you are running a wordpress site, which is good and gives you an admin panel to customize content.
  • You still have a lot to work on in terms of content and when you do that, make sure your page titles don't read "auto repair website" but instead auto repair for the area (town/city) you are in or targeting.
  • On large screens and desktops, your header and main navigation bar is floating, which is ok but you've got some image overlap at the bottom and its a bit confusing. You may want to take a look at that and when you scroll, maybe fix your logo to the navigation bar so you are always branding.

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  • You site is mobile-friendly, but you seem to have the some header/main navigation overlap which I would take a look at.

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  • Your header cuts off your address also on your blogs page and I would consider a link to a map and clickable phone number to your shop.

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Wordpress has a lot of great plugins and tools but you need to keep the script updated. You can also optimize for search engines with plugins, but think about the sections you want to add and create keyword rich content. Maybe add a services page with some sub-pages, and unless you are planning to write a blog or articles for your customers, I would remove that page.

Overall, good start if you are doing this on your own. If not, get your designer/webmaster to complete it and come back and I'll take a look again. It looks like it's not quite finished. 😁

 

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You are on a great start! Good luck with your shop and let me know how you are making out. After you make some updates to your site, jump back into this topic and I'll be glad to take a look again. ☺️

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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