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Mickey Thompson: $100 Summer Rewards Unleashed

A proactive Sales tip to improve customer retention and car counts

Joe Marconi
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JustTheBest Rising Star

JustTheBest

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Excellent points made Joe! I agree 100%. But I think there's a lot of confusion in conversations I read and follow on this forum - and what I hear when I talk with shop owners. The problem is that NOBODY wants to do the standard, run-of-the-mill-can't-make-money oil change. I get it. But that's NOT what it's all about. 

Now, I don't want to come off sounding like one of those "up-sell" rip-off types. But face it. Ask your customers this: "When it comes to auto service and maintenance, what service do you know you need?" The answer - OIL CHANGE. That's it. Nobody gets out of bed thinking about alignments, timing belts or brake calipers. 

The second point is pretty simple... but not at first. No matter how good you are; no matter what scanners or tools or equipment you have; no matter how honest or good a mechanic you are - you still can't service the car as it's driving down the road PAST your door! Am I right? 

But I don't blame the shop owner. If they look at profits - oil changes suck. But the truth is, what does that oil change lead to? Can you book that "next appointment for brake service" or whatever. You can't do that as the customer drives by your door, can you? 

Joe, I think your last sentence really does say a lot. From years of working with shop owners, I've found there's really two types; Those that make it happen; and those that wait and watch it happen. Only problem is... those who wait and watch it happen end up asking "What the %^%$> happened?" 

Hope this helps!

Matthew Lee
"The Car Count Fixer"

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