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By Joe Marconi
More and more new car dealers are jumping on the band wagon and offering free maintenance or a low cost maintenance plan with new car sales and used car sales. When you factor in the longer warranties, an added maintenance plan may keep your customers going back to the dealer for a longer period of time.
I do not like leaving things to chance. The new breed of dealers left behind after the economic dust settles will be an aggressive bunch, having the support of the car maker behind them.
Should we worry? Should we find a way to compete? Should we wait and see what happens? Like to hear from you…
By Ron Ipach
Here are some stats that I came across the other day with regards to where people in the US are spending their time these days…
76% of people in the US actively use the internet
The average person spends over an hour every month on Google
The average person spends over an hour every month on YouTube
And get this… 126 million in the US are on Facebook and they average spending 32 minutes socializing each time they visit!!!
Even better, 42% of people over the age of 50 (our best customers!) use social media sites like Facebook and Twitter – and that number doubled over the past year!
Lets contrast that to a few other tidbits…
Yellow Page usage is way down (I couldn’t find any official figures, but you already know this is true)
Newspaper circulations continue to slide by double digit percentages every year
More than half of TV watchers record their programs (and blow by the commercials)
The cost of mailing a letter is going to cost 5.6% more real soon
Soooo…. The majority of Americans are getting online and spending an incredible amount of time while there, and the effectiveness of the ‘traditional’ way of marketing your business is declining quickly and getting more and more expensive. Any thoughts on where you might want to focus your efforts now and into the future??
The Best Way To Get Noticed Is To Stand In Front Of (not behind) The Stampeding Crowd!
Best, Ron Ipach, CinRon Marketing Group
Here is confirmation that customers are keeping cars longer. This should be good news for our business.
By Joe Marconi
The Internet is as important to your business as the telephone. We live in a world where communication is the key to your success. Web sites, email, online parts ordering, and online information access will all help to improve the efficiency of your business and its productivity.