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By Stevens Automotive Service
How many of you have a four bay shop ?
If you do how many techs do you have ?
What is your average sales weekly , monthly ?
What do you spend in advertising ?
What was your sales in 2017 ?
I am using this shop as a guide for those who would like to follow and see real time progress.
For those interested just answer the questions so you and I can see what your strong points and if and where you may have areas for improvement.
By Stevens Automotive Service
If you have ever thought about shop management and training for your business now is the time. Make 2018 profitable and with a lot less stress.
For ASO members that are serious about business and becoming the shop of choice in your area then lets get started.
Business coaching and training for your auto repair business. Real world one on one training for your business as all shops are different with different needs and markets.
Cost is 100.00 a week for a 1 year program for serious owners only that want to build a business.
Contact me for details and make 2018 all it can be.
Email [email protected]
By Ron Ipach
We all know as local business owners how important it is to get those online reviews because most potential customers read those things before they make a decision whether they want to do business with you. As a matter of fact, 90% of consumers read less than 10 reviews before forming an opinion about a business. Because of this, auto repair shops should want to collect as many positive reviews as possible to stay ahead.
In the automotive industry, for getting new customers in the door, there might not be a more essential tool than positive online reviews. It can make or break a business plan. From a consumer's point of view, Google will almost always be the resource used to find an auto repair shop in each area. Not only this, some potential customers will view online reviews for the sole purpose of ranking shops, or choosing one over the other.
The auto repair shop with the most positive reviews and best Google ranking is most often going to be the one the consumer decides to go to for their car repair needs. The same goes for reviews on both Facebook and Yelp.
Some shop owners may be asking clients: "Hey, if you liked our service, please give us a review." And this is a proven strategy as 7 out of 10 consumers will leave a review for a business if they're asked to.
However, if they're not giving reviews, how can they expect to get reviews back? There's something maybe a little karmic about that, right? If you're not doing it, how can you expect other people to do it for you. Aside from that, if you're not writing reviews, how can you tell them how to do the review?
In other words, if you've never given a Google review, or a Yelp review or a Facebook review, and you've never physically done it yourself it's going to be hard when you ask somebody to give your a shop a review. A shop owner may say - "Sure, I'll give you a review, just show me how to do it," now you're scratching your head and saying, "I have no idea how to do it. I've never given one myself." What are the chances that they're actually going to give you a review? Get in the habit of writing as many reviews as possible using all of the local review sites, so you know how to navigate the waters, and you know how to actually write the review.
Secondarily, sitting down to write a review is not easy. If you get in a habit of sitting down trying to figure out what you're going to say in your review, chances are when you do it more often, you'll get better and better at it. It will start to flow a little better. When you're asking a client to write you a good review, not only are you going to be able to show them how to do this, but you're going to give them some suggestions on how to write a good review for you because, after all, that's what we want to do. We want to get as many good, positive reviews from our happy customers as we possibly can.
Getting in the habit of writing two reviews per week, will ultimately attract more online reviews for your shop.
-- Ron Ipach (a.k.a Captain Car Count)
President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
I am a quite a young guy (20 years young to be exact) and I am currently working as a mechanic. I really want to start my own repair business in the next couple years so I would love to hear how you guys got into it and what education is needed to become an independent shop owner.
Did you go to business school in college? Or did you work as mechanic before and decided at one point to become self employed? Did you just open your own business and just learned everything along the way?
I would really like to hear your stories!
By Oova At Autovitals
How many searches are looking for your shop and how many are not?
This is a weird question, isn't it? Why would a shop owner care about searches not looking for the shop? The answer is simple: Motorists make decisions based on education. That has been the case since the car become the main tool for transportation. What changed in the last 3 years is the fact that using a smartphone is sooooooo much simpler when educating oneself than calling somebody, the self declared auto expert brother or husband or your shop.
Don't believe me? check out the image
This is a screenshot from Google Trends showing that in the last ten years the searches for "timing belt" have tripled, whereas the searches for "auto repair" stayed essentially flat.
The number of DIYs have not increased, the opposite is true.
So who are those searching people? The answer is simple: Your existing and prospective customers, searching for education, a second opinion, etc. In fact, according to Google's info at the SEMA show three years ago the number of searches for parts and educational info (e.g., "Check Engine Light") exceeds the number of searches for your shop (e.g. "auto repair", "brake repair" etc,) by thirty times. 30 times. Did you just say "wow"?
Is your web presence optimized for these searches and do you catch those searches?
Since we have introduced this new SEO strategy and launched a new product called TopFuel 12 months ago, we have received testimonials from clients, who have a good problem to solve: Too many new prospects. They refuse service since the shop's capacity to serve them at high quality is not big enough. 400% more impressions on Google, 300% more website hits, twice as many new customers compared with one year prior.
Check out this article with examples, how it impacted them and what they did about it.
Education is key, but you knew that already.
make it available so that motorists find your website, instead of 10w40.com or similar websites.