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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area business - mobile mechanics Making major changes to your information - name, address, phone number Adding Reviews - Talk about RV Masters Recent experience Spam Reviews Two businesses sharing an address - same with phone number A competitor reported you Dandy Review Removal: Negative review removal using AI They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver. It is a 12 month contract - not monthly Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective. Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs. New AI Optimization services: Boost Ninja: Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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By carmcapriotto
Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching Industry shop owners discuss the challenges and strategies of opening and managing a second location. They explore the motivations behind opening additional shops, touching on wealth building, seeking new challenges, and planning for retirement. Carl Hutchinson emphasizes the importance of providing a growth path and career opportunities to attract and train the next generation of industry professionals. The conversation highlights the complexities of scaling a business and the need for strong leadership, financial planning, and a commitment to developing talent within the industry. Carl Hutchinson, Complete Automotive, 2 locations, Springfield, MO. Listen to Carl’s previous episodes HERE Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Jim Fleischman, Automotive Alley, 2 locations, Arcade and Marilla, NY. Listen to Jim’s previous episodes HERE.
Behind the Scenes: New Shop Retrofit/Remodel with Carl Hutchinson [CC 097]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc097/ Store two considerations (00:01:01) Discussion on the importance and reasons for opening a second store, including financing and marketing efforts. Finding the second location (00:02:52) Panelists share their experiences in finding and choosing the location for their second store. Preparation and challenges (00:09:33) Challenges and preparations for operating a second location, including policies, procedures, and staffing. Systemizing and structuring (00:12:29) The importance of systemizing and structuring operations for a second location, as well as the challenges and preparations involved. Transition and training (00:15:14) Discussion on transitioning and training staff for a new location, including the use of a shop management system. Reflection and passion (00:17:32) Reflecting on the passion and effort required to start and grow a business, including the challenges of expanding to multiple locations. Store Number Two Challenges (00:17:56) Challenges of opening a second store, losing customers, ordering parts, and managing separate entities. Inventory and Supplies (00:20:14) Challenges in stocking inventory and supplies for a new store, unexpected expenses, and the importance of thorough planning. Financing and Cash Flow (00:24:43) Discussion on financing options, including seller financing, bank loans, and personal investment, and the impact of COVID-19. People Problems and Leadership (00:29:17) Dealing with turnover, hiring challenges, and the importance of finding the right people for leadership roles. Grooming and Growing Store Two (00:32:45) Balancing time and effort between store two and store one, empowering vice presidents, and the changing role of the company president. Building an MSO (00:34:48) Discussion on the motivations for building a multi-shop operation, including retirement planning, challenges, and personal growth. Creating Career Paths (00:41:26) The importance of creating a career path for the younger generation, fast-tracking growth, and training and educating employees. Valuing and Acquiring Businesses (00:47:31) Challenges in valuing and acquiring businesses, including the impact of market competition and the importance of assessing profitability. Equipment and Location Considerations (00:49:29) Discussion on starting from scratch, acquiring equipment, and the significance of location and infrastructure.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Adam Kimmel discusses the refrigerant and thermal management industry. He highlights the significance of air conditioning technology in vehicles, the essential use of fluorine in refrigerants, and the evolution of refrigerants for environmental safety. Adam Kimmel, Koura, [email protected] Show Notes
The importance of air conditioning (00:00:01) Discussing the significance of air conditioning in vehicles and homes and the commitment of industry professionals. Understanding fluorine in refrigerants (00:01:53) Evolution of refrigerants (00:05:16) Future challenges and developments (00:10:19) Regulations and alternatives (00:14:18) Safety and handling precautions (00:16:10) Engineer training and transparency (00:17:11) Understanding refrigerant nomenclature (00:19:47) Efficiency and GWP (00:25:38) Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Joe Long at discusses the evolution and importance of coolants. Joe shares his expertise on the impact of coolants on engine systems, the specifics of coolants for electric vehicles, and the challenges posed by new technologies. He also explores the transition from conventional to organic acid coolants and the importance of proper coolant testing and maintenance. The conversation also covers diesel exhaust fluid (DEF), its testing procedures, and maintenance tips to ensure fluid quality in automotive and heavy-duty applications. Joe emphasizes the need for education and proper maintenance to prevent system failures and maintain vehicle efficiency. Joe Long, Director, Heavy Duty Business Development, Old World Industries Show Notes
Joe Long's background (00:00:42) Joe Long's extensive experience in the trucking industry and his transition to working with Old World Industries. Old World Industries and Peak brand (00:02:06) Discussion on Old World Industries and the Peak brand as a leading supplier of various coolants for heavy-duty and automotive applications. Importance of coolants in automotive and heavy-duty applications (00:02:51) The critical role of coolants in engine maintenance and the impact of coolant-related engine downtime. Battery electric vehicle coolants (00:05:19) The development and testing of coolants for battery electric vehicles, including the challenges and specific requirements for these systems. Longevity and types of coolants (00:08:09) Insights into the history and types of coolants, including the case of Dex-Cool and its compatibility issues. Coolants for hydrogen-powered battery electric vehicles (00:10:16) Research and development of coolants for future hydrogen-powered battery electric vehicles and the challenges associated with this technology. Coolant color and types (00:11:18) The significance of coolant color and the distinction between conventional and heavy-duty coolants in different vehicle systems. Testing and maintenance of coolants (00:14:57) The importance of testing coolant for compatibility and the recommended test procedures for automotive technicians. Color, Clarity, and pH (00:18:59) Discussion on testing for color, clarity, and pH levels in coolants, and the significance of organic acid technologies. Water and Glycol Content (00:19:48) Explanation of the purpose of water and glycol in cooling systems, and the impact of temperature and driving conditions on the glycol-water ratio. Refractometer Testing (00:22:02) Importance of using a refractometer to accurately measure water glycol content and freeze point in coolants. Coolant Blend and Inhibitors (00:23:17) Discussion on maintaining the proper blend of glycol and water, and the consequences of diluting inhibitors in the coolant system. Testing for Inhibitors (00:24:00) Explanation of the importance of testing for inhibitors in coolant systems and the differences between old and new technology. Diesel Exhaust Fluid (DEF) and SCR Systems (00:26:37) Overview of the evolution of diesel exhaust systems, including EGR, DPF, and SCR systems, and the role of DEF in reducing emissions. DEF Composition and Shelf Life (00:29:11) Insight into the composition of DEF, its production process, and factors affecting its shelf life such as temperature and sunlight exposure. Testing and Storage of DEF (00:33:20) Guidance on testing DEF quality, considerations for storage, and the impact of temperature on its shelf life. DEF Maintenance and Testing (00:34:57) Discussion on the importance of maintaining DEF quality, testing procedures, and the significance of color, clarity, and odor in DEF. Cleaning Coolant Systems (00:38:38) Discussion on washing coolant balls with soap and water and proper cleaning methods for refractometers. Fleet Maintenance (00:39:21) Importance of proper cooling system testing and maintenance in fleets, and the need for education and awareness. Coolant Evolution (00:40:34) Transition from nitrite-based to nitrite-free coolants in automotive and heavy-duty applications, and the impact on cooling system performance. Coolant Failure Analysis (00:43:39) Joe Long's expertise in analyzing coolant failures, identifying causes, and providing solutions. Cooling System Cleaners (00:44:24) The need for cleaning coolant systems to address rust, corrosion, and other contaminants, with specific products for different types of failures. Diesel Exhaust Fluid (DEF) Inspection (00:47:00) Discussion on DEF freezing, white crud formation, and the need for regular inspection and maintenance. Platinum DEF Product (00:51:10) Introduction of Blue DEF Platinum with added inhibitor to prevent white crud formation, and the importance of using the right DEF for vehicle maintenance.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Autotech napaautotech.com
Matt Fanslow and Tanner Brandt discuss the nuances of automotive training and education. They emphasize the importance of selecting relevant classes that address specific areas of struggle within the industry, such as diagnosing parasitic battery drains. They highlight the complexities of troubleshooting and the limitations of current diagnostic tools, underscoring the need for better vehicle monitoring. The conversation also touches on the importance of networking and knowledge sharing, as well as the value of stepping out of one's comfort zone to explore new areas of learning at training events.
Importance of selecting classes and getting the most out of training events in the automotive industry Choosing classes based on areas of struggle and seeking advice from experienced instructors Different phases of attending training events Value of soft skills and communication courses in the automotive industry Impact of quality training programs offered by NAPA Importance of ongoing training to keep up with evolving vehicle technology Importance of specialized training, particularly in the area of electric vehicles (EVs) Value of specialty classes focused on specific vehicle brands Importance of networking and staying engaged during training events Challenges faced in diagnosing automotive issues, particularly related to parasitic battery drains
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
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