What is your preferred brand of automotive batteries and why?
Who is the supplier of that brand to you?
What are the battery series that are available in that brand, and what are the warranties?
Who manufactures your choice of battery?
What's everyone using and what do you prefer in terms of online parts ordering? Are you using something integrated into your shop software or a standalone website from napa, o'rielly, advance, autozone, or other local or regional parts supplier? What do you like about it?
Using Napa Prolink and AdvancePro along with worldpac speedial
By Mail Shark
Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them.
One idea is to create a flyer that doubles as a break room poster. The poster should have a use case explicitly telling the business owner what you want them to do with your poster. Let them know they simply need to hang it in their break room to share the savings with their colleagues and employees.
We recommend clipless coupons or specials, which increase the lifespan of the poster and keep it intact for longer than it would if employees were tearing coupons off. Employees will simply take a picture of the coupon they want to use and show it to you upon redemption. Tear-off coupons destroy posters and ultimately result in them being thrown away as soon as the coupons, offers, or specials are torn off.
Using break room posters requires some legwork on the part of shop owners, since you’ll need to visit the businesses you want to target. However, the actual cost of the printed flyers is minimal. Let’s say you want to print 100 of them. At around $1 per piece, your total investment is $100 (give or take) depending on who does your printing.
There really is no downside to giving break room posters a shot. Put a call tracking number on your poster to keep track of anyone who comes in to redeem your coupons to track ROI. There are plenty of companies that can print cheap flyers, so call around. Attached is an example of a popular layout that Mail Shark has been supplying shops with.
Executive Vice President of Sales
Email: [email protected]
Example BreakRoom Poster.pdf
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WORLDPAC SUPPLIER & TRAINING EXPO WELCOMES ADVANCE PROFESSIONAL CUSTOMERS
Gaylord National Resort & Convention Center
National Harbor, Maryland - June 10 – 14, 2020
What Your Package Includes:
Five day, four night accommodations at the Gaylord National Resort & Convention Center in National Harbor, MD (Washington DC) for (1) person Airfare - round trip for (1) person Transportation to and from the hotel for (1) person All meals; Thursday, Friday and Saturday (breakfast, lunch, breaks and dinner) for (1) person Entrance to all your pre-selected training classes Thursday, Friday and Saturday Supplier Expos – 2 evenings (Thursday and Friday) Saturday evening social event Special pricing on Tool & Equipment Dedicated hospitality staff exclusively for WORLDPAC guests Networking opportunities with OE manufacturers, suppliers, technical/business educators and independent repair shops COMING SOON VIDEO
Automotive Brake Pads
What is your preferred brand of automotive brake pads and why?
Who is the supplier of that brake pad to you?
What is the warranty on those pads?
Who manufactures those brake pads?
What grade are those brake pads, low end, mid, high end?
Are they ceramic, semi-metallic, organic, or blend?