Selling is all about helping the right customer
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust
50% reduction in time spent researching and ordering parts
10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo:
AutoLeap Link: http://bit.ly/3GRgO88
Don't forget to rate and review us!
Coach Chris Cotton from Autofix Auto Shop Coaching provides tips and advice on how to write effective procedures for auto repair shops. He emphasizes the significance of having clear and concise processes and procedures in place for auto repair shop owners to increase efficiency, reduce errors, and improve customer satisfaction. Coach Chris suggests that procedures should be written in a way that communicates what readers need to know, not just what they want to know. He also provides a step-by-step guide on how to create them and highlights the importance of writing at an appropriate reading level, avoiding jargon and slang, and explaining assumptions.
Creating Processes and Procedures [00:00:59] Coach Chris Cotton discusses the importance of creating processes and procedures for auto repair shop owners, and offers to teach a class on the topic.
Importance of Clear and Concise Processes and Procedures [00:01:55] Coach Chris Cotton explains how clear and concise processes and procedures can increase efficiency, reduce errors, and improve customer satisfaction in auto repair shops.
Effective Procedure Writing Skills [00:04:42] Coach Chris Cotton provides tips and advice on how to write effective procedures for auto repair shops, including the importance of being accurate, brief, and readable.
Step by Step [00:08:26] Tips on how to gather information and write procedures for auto repair shops.
Assessing Design Elements [00:12:08] The importance of using flow charts, scripts, question and answer formats, and matrix tables to accompany written procedures.
Final Draft Approval [00:14:50] The process of reviewing and approving the final draft of a procedure by stakeholders and department managers.
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust
50% reduction in time spent researching and ordering parts
10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo:
AutoLeap Link: http://bit.ly/3GRgO88
In this podcast episode, Coach Chris Cotton discusses the importance of having a business coach for independent auto repair shop owners. He lists 16 reasons why having a coach is beneficial, including providing accountability, fresh perspectives, and unbiased insight. A coach can also help with setting attainable goals, improving organization, and celebrating wins. Additionally, they can assist with growth strategies, financial management, employee management and training, and industry expertise. Coach Chris emphasizes that having a coach is essential for shop owners to achieve their dreams and take their businesses to the next level.
Should You Have a Business Coach? [00:01:44] Coach Chris Cotton explains why everyone should have a business coach, the challenges of running a business, and how a coach can help you achieve your goals.
Unbiased Insight [00:06:40] A business coach provides unbiased constructive criticism and insights that friends, family, and coworkers may not be able to offer.
Fresh Perspective [00:08:02] A business coach can help you identify problems and solutions that you may have overlooked due to being too involved in your business.
Growth [00:07:29] A coach can help you create a strategic business plan to boost growth, qualify your database, and generate leads.
Balance [00:08:21] A coach can teach you how to balance your professional and personal life, encouraging you to take breaks and prioritize work-life balance.
Employee Management [00:11:50] A coach can assist in building a strong team, providing guidance on hiring, training, and retaining skilled employees, and implementing performance management systems.
Don't forget to rate and review us!
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
One of our listeners emailed in with the following question.
I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.
We answer that question in this episode.
Talking Points
There’s a big difference between a solicited audit and an unsolicited audit There are no standards in place Much of what is done in marketing is based on opinion or an internal belief system Trust your “BS meter”
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust
50% reduction in time spent researching and ordering parts
10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo:
AutoLeap Link: http://bit.ly/3GRgO88
Coach Chris Cotton from Autofix Auto Shop Coaching discusses the importance of making the right choices as a leader in this podcast episode sponsored by AutoLeap. He emphasizes that choices are the most determining factor in how our lives turn out and that every decision a leader makes has a trickle-down effect. Coach Chris Cotton provides guidance on how to make the right choices as a leader, suggesting that leaders should set higher standards for themselves and prioritize helping people over making them happy. He also provides application exercises for listeners to reflect on their major life choices and key choices as a leader.
The Choice is Yours [00:01:53] Coach Chris Cotton discusses the importance of making the right choices and how they impact not only the leader but also their family, business, and those around them.
My Standards are Higher [00:05:23] Coach Chris Cotton emphasizes the need for leaders to have high standards for themselves and to prioritize helping people over making them happy.
Helping People is More Important [00:06:17] Coach Chris Cotton discusses how the burdens of leadership are great and how it's more important for leaders to help people than make them happy.
Major Choices [00:07:56] Reflecting on the major choices that have changed one's life and how they have impacted circumstances and personal growth.
Key Choices for Leadership [00:08:48] Identifying and writing down the key choices that guide one's leadership, including high standards for oneself and prioritizing helping people over making them happy.
Helping Others [00:09:38] The importance of helping others and mentoring them to make their own decisions, rather than making choices for them, to become self-sufficient and self-reliant.
Quotes
Coach Chris Cotton, 00:02:46, "We always get what we choose."
Chris, 00:10:31, "you have to make them own it."
Don't forget to rate and review us!
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #CoachChrisCotton #AutofixAutoShopCoaching #leadership #making choices #impact #family #business #high standards #helpingpeople #powerofchoice #freedom #determiningfactor #complex #lifelongprocess #trickledowneffect #guidance #ownership #champion #applicationexercises #majorlifechoices #keychoices #difficultchoices #mentoringmoment #helpingothers #successful business #coaching #riseandgrind
Click to go to the Podcast on Remarkable Results Radio
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