ALWAYS LISTEN TO THE CUSTOMER !
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By Joe Marconi in Joe's BlogI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces his upcoming book designed to help auto repair shop owners enhance their businesses. The book, tentatively titled "The Auto Fix Auto Shop Coaching Owner's Guide to Everything You Didn't Know About Running a Successful Auto Repair Shop," covers topics like goal setting, financial management, staffing, and adapting to future technologies. Cotton invites shop owners to contribute suggestions and request a free copy. The episode, sponsored by Shop Marketing Pros, aims to motivate the bottom 50% of shop owners to grow and succeed in their industry.
Chapter 1: What Do You Want as a Shop Owner? (00:02:13) Discusses the different goals and aspirations of shop owners and the importance of defining personal success.
Chapter 2: Define Your Goals (00:03:08) Highlights the process of setting smart goals, understanding business variables, and keeping an eye on market trends.
Chapter 3: Barriers to Coaching (00:04:13) Explores the common barriers that prevent shop owners from seeking coaching and offers solutions.
Chapter 4: Essentials of Being a Successful Auto Repair Shop (00:05:20) Covers the foundational aspects of running a successful auto repair shop, including meeting customer needs and financial stability.
Chapter 5: The Importance of a Good Chart of Accounts (00:06:18) Emphasizes the significance of a well-maintained chart of accounts for financial management and streamlining.
Chapter 6: The Vital Role of the Income Statement (00:07:26) Focuses on the income statement and its importance in financial review and standardization.
Chapter 7: Determining the Right Car Count for Success (00:08:30) Addresses the misconception of needing more cars for sales goals and the importance of optimizing existing processes.
Chapter 8: The Heartbeat of Auto Repair Businesses (00:09:33) Explores profit centers, margins, and the road to financial health in auto repair businesses.
Chapter 9: Guest Chapter on Car Count and Marketing (00:10:38) Features insights from a guest expert on car count, marketing, and branding for auto repair shops.
Chapter 10: Profit Margins and Parts Matrix (00:11:43) Delves into profit margins, parts matrixes, and strategies for maximizing profits in auto repair.
Chapter 11: Cash Flow (00:12:32) Discusses the unique challenges of cash flow management in auto repair businesses and offers solutions for improving profitability.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
Matt Fanslow and guest Margaret Light, a licensed marriage and family therapist, dive into the complexities of grief. They discuss the inevitability of loss, the importance of acknowledging grief, and strategies for self-support during the grieving process, such as maintaining routines and honoring loved ones. They also cover how to support others who are grieving, offering practical help and emotional support. The conversation touches on the challenges of dealing with grief in the workplace and the need for understanding and patience. Additionally, they explore the concept of surrendering to grief and the dangers of using work or other distractions to avoid dealing with emotions.
Show Notes with Timestamps
Margaret Light: https://www.equilibriumtherapyservices.org/ Matt's personal experience (00:01:12) Matt shares a personal experience about his father's health issues and his own feelings of grief and survivor's guilt. Understanding grief (00:05:29) Margaret explains the broad concept of grief, including different types of loss and the idea of complicated grief. The process of grief (00:12:36) Discussion on the non-linear nature of the grief process, the stages of grief, and the need to experience and process grief. Supporting individuals experiencing grief (00:18:06) Matt and Margaret discuss the challenges of navigating grief in professional settings and provide pointers on how to support individuals experiencing grief. Supporting Ourselves When Grieving (00:19:31) Tips for self-care during grief, including creating routine, seeking support, and honoring the loved one. Supporting Someone Who's Grieving (00:23:08) Practical ways to support a grieving person, such as providing childcare, acknowledging their grief, and avoiding false platitudes. Learning to Live with Loss (00:30:54) Discussion on the process of learning to live with the loss of a loved one and the challenges of accepting mortality. Dealing with Loss and Control (00:34:44) Exploration of the fear and loss of control associated with unexpected or unexplainable events, and the frustration of not being able to fix emotional pain. Grieving requires attention (00:37:28) Discussion on the intentional effort needed to be present and attentive during the grieving process. Surrendering to grief (00:38:03) Exploring the concept of surrendering to grief and accepting difficult emotions. Recognizing red flags in grief (00:41:22) Identifying signs of unhealthy coping mechanisms and behaviors in response to grief. Reintegration and moving forward (00:49:06) Exploring the reintegration phase of grief and the purpose of grief in helping individuals move forward in life. Acknowledging the value of grief (00:51:21) Recognizing the significance of grieving as a reflection of love and the importance of feeling strong emotions. Challenges in addressing emotions (00:54:35) Discussing the difficulties in addressing emotions, especially in male-dominated industries, and the need to learn to navigate and apply emotional understanding. Grief and Emotional Intelligence (00:56:33) Discussion on the benefits of emotional intelligence, the downside of suppressing emotions, and the importance of addressing grief.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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