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Tracking Numbers Cause SEO Rankings to Fall?


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Hey all!

 

I'm not sure how well versed any of you are in SEO but I have an interesting(?) question.

 

I know (or at least back when I researched SEO a few years ago) one thing that search engines look for is a consistent NAP (name, address, and phone number) for your business. Back when I had just my listings and website all of my phone numbers matched up over the web. And we were in the top 3 in the organic listings and map listings when searching for "auto repair harrisonburg va."

 

However now, we have a tracking number on our website, a different tracking number for yelp, a different tracking number for our CRM "Adversite," and so on and so forth. With that, I've also noticed that our organic and map listing has been falling (we're down to like 6th or 7th now.) I understand some of this may be because my competition is stepping up their SEO efforts.

 

So my question is this, would all of these different tracking numbers cause my SEO ranking to fall since the phone numbers that I have on these various sites are different from the ones that are listed on my Google and other search site listings?

 

Thank you. Have a phenomenal day!

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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