By Oova At Autovitals
How many searches are looking for your shop and how many are not?
This is a weird question, isn't it? Why would a shop owner care about searches not looking for the shop? The answer is simple: Motorists make decisions based on education. That has been the case since the car become the main tool for transportation. What changed in the last 3 years is the fact that using a smartphone is sooooooo much simpler when educating oneself than calling somebody, the self declared auto expert brother or husband or your shop.
Don't believe me? check out the image
This is a screenshot from Google Trends showing that in the last ten years the searches for "timing belt" have tripled, whereas the searches for "auto repair" stayed essentially flat.
The number of DIYs have not increased, the opposite is true.
So who are those searching people? The answer is simple: Your existing and prospective customers, searching for education, a second opinion, etc. In fact, according to Google's info at the SEMA show three years ago the number of searches for parts and educational info (e.g., "Check Engine Light") exceeds the number of searches for your shop (e.g. "auto repair", "brake repair" etc,) by thirty times. 30 times. Did you just say "wow"?
Is your web presence optimized for these searches and do you catch those searches?
Since we have introduced this new SEO strategy and launched a new product called TopFuel 12 months ago, we have received testimonials from clients, who have a good problem to solve: Too many new prospects. They refuse service since the shop's capacity to serve them at high quality is not big enough. 400% more impressions on Google, 300% more website hits, twice as many new customers compared with one year prior.
Check out this article with examples, how it impacted them and what they did about it.
Education is key, but you knew that already.
make it available so that motorists find your website, instead of 10w40.com or similar websites.